1. Marty Berra
710 Windy Ridge Drive Washington Mo 63090
Cell (314) 398-0916
MartyBerra1@yahoo.com
B2B/B2C Sales Professional/Client Management
Property-Casualty Insurance Producer/Former Agency Owner with 33 years of
experience distinguished by consistent proven sales production results and
commended performance, along with highly respected business management
and leadership skills.
 Effectively achieved beneficial results for clients, while executing
proficiency with insurance carrier underwriting teams, claims staff and
marketing/management personnel.
 Primary sales/account management emphasis in Commercial Lines.
Accentuated by cross selling personal lines, life and health products along
with employee benefit programs and implementations of same.
 Mentored, trained, managed and motivated office staff in a highly service
oriented environment.
CORE SKILLS
Business Operations Management Multi-Line Sales Experience
RelationshipCultivation/Account Expansion Account Mktg/Placement/Rating
Excellent Underwriting Knowledge and Talent New Business Development
Influential Sales Negotiation Prowess Team Leadership/Mentoring
Businessto Business/Consumer Sales Acumen Strong Presentation Skills

2. NOTE: Took leave of absence from 3/2013 to 03/2015 to act
as caregiver for family member’s illness and for personal time.
Participated in various volunteer capacities during this period.
Organizations:
Meals on Wheels
CASA (Court Appointed Special Advocate)
Benevolent & Protective Order of the ELKS
PROFESSIONAL EXPERIENCE
FIRST STATE INSURANCE AGENCY
Sales Team Leader/Producer
8/2008 to 3/2013
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 Sales Team Leader involved in the preparation, presentation and
monitoring of sales agenda items for monthly videoconference throughout 6
different branch offices. Assisted in hosting of guest speakers from
Insurance Carriers for these meetings. Acted as liaison for some of the
marketing/sales staff regarding specific products/programs/offerings and
specific insurance markets to access for various risk appetites.
 Consistently utilized Sales Tracking Program (EXCEL) for outbound
telemarketing cold calls, prospect maintenance, and follow up for continual
lead generation. Business to Business Sales.
 Actively produced in both Standard and Surplus Lines accounts on a daily
basis through consultative sales approach methodology.
 Quoted/presented multiple carrier products, along with underwriter
interaction for risk assessment and approval of same.

3. BERRA INSURANCE GROUP, INC
(Agency Owner)
10/1979 to 8/2008
______________________________________________________________________________
 Routinely produced year over year highly profitable sales growth with
generally exemplary loss ratios and well balanced mix of business, (65%
commercial lines, 30% personal lines and 5% life and health/employee
benefits) while maintaining high retention levels for existing client base.
Personal premium booked reached approximately $3.2M at it’s height.
 Increased major insurance carrier representation from 3 to 8 in
approximately 4 years with overall agency volume of $6.5M.
 Initiated and monitored Marketing/Prospecting Programs for staff. Sales
Development methods included cold calling, door to door prospecting, use
of outside telemarketing services, direct mail campaigns, client referrals,
and networking referrals.
 Grew agency from staff of 3 to 9 in number including producers in 4 years.
 Management and Supervision of entire agency staff along with providing
training, motivational sales incentive programs, and mentoring over each
department.
 Consistently achieved very profitable P&L results along with oversight of
agency management system, account currents with carriers, vendor
services and financial statements.
_____________________________________________________________________________
ACCOMPLISHMENTS
 Received numerous profit sharing checks from various insurance carriers
as well as being the recipient of multiple company sponsored vacations for
reaching profitable production targets on an annual basis.
 Consistently maintained high levels of revenue per employee (Berra
Insurance Group, Inc.) according to Best Practices, with approximately
$125K-$130K in many years being the norm.
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EDUCATION
University of Missouri-St Louis/Bachelor of Science 1981
Licensed Property/Casualty, Life and Accident Health Producer
References available upon request