Londonation - Increase blood donations in London through social networking
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Digital Marketing presentation, City University London - lifestyle
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Londonation - Increase blood donations in London through social networking
- 2. ABOUT US WEBSITE PRESENTATION DIGITAL MARKETING STRATEGY
- 3. ABOUT US Londonation is non profit organization which developed an online social network in partnership with NHS to create the biggest London community of people with one goal – blood donation. This social network will be the meeting point where people can find a donators around London. The main idea is to bring Londoners together and allow them to deal closely with this issue in order to increase blood donations.
- 4. STRATEGIC GOALS - Create the biggest social network of blood donators - Get people envolved - Increase blood donations in London - Fundraise
- 5. REASON WHY? Everyday 6000 people donates blood in UK BUT Everyday 8000 people needs a blood donation Londonation makes the blood donation process more personal
- 6. EXAMPLE CASE Motorsport fanatic Mike Austin, 34, was riding to work on his much-loved motorbike when he collided with a car. “The impact of the crash trapped my leg between my bike and the car. I was losing blood faster than it could be transfused. ” During the operation, the entire volume of his blood had to be replaced four times. Two days later, doctors told Mike that his leg would have to be amputated. After months of operations involving a total of 33 units of blood products “I’m glad to be alive and appreciate each and every day. Without blood donors.”
- 8. WEBSITE PRESENTATION Landing Page Log in Profile Name Picture Blood type Localization Status (availability) Personal Message Interactive Map Members Profiles Members Localization News Members up - dates Chat Online chat Offline chat Search tool Name Blood type Localization Availability Gender Age Registration Registration Form Video presentation
- 13. COMMUNICATION GOALS • Awareness • Trust Reach people • Join • Partnerships Engage people
- 15. THE POWER OF DIGITAL MARKETING FOR LONDONATION • Help people to get closer with others, with various benefits • Low cost with high impact • Build connection with attractive content • Earn trust through people’s testimonials and links • Less amount of time needed to attract people
- 16. DIGITAL MARKETING 2012 Oaklek Pirapong Maria Magno Neysa Rasyid Zahrina Idris
Editor's Notes
- Elaborate on each of the channel’s functions and why it’s important Blogs: to create original content and have it spread through social media sites Facebook: Interact and engage with audience Twitter: information platform and links back to site SEO: Importance of keywords ‘london’ ‘blood’ ‘donation’ ‘blood donors’ ‘search donors’ etc. and external links Partnerships: Through NHS, Hospital websites, pharmacies websites,