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The MILLENNIUM TRAIL
If you build it they will come
THERE IS AN OVERWHELMING ABUNDANCE
OF RESEARCH THAT SHOWS THE POSITIVE...
The Annual Economic Impact Is Almost
9 Times Greater Than The One Time
Cost To Construct
The North Carolina “Pathways to P...
Significant Revenue and Cost Savings
State and national impact studies have shown that bicycling – including
the bicycle i...
Good Economic Return Through Job
Creation And Local Retail Spending
A recent European Cyclists’ Federation study shows cle...
Economic Development Opportunities
A Montana study said bicycle tourism is starting to receive
attention of researchers, d...
Impact In Ontario
In 2010, 2 million Canadian/Ontario visitors participated in cycling
activities in Ontario, spent around...
IMPROVED TRAIL SYSTEMS BENEFIT:
 TOURISM
 CONSUMER SPENDING
 JOB CREATING INVESTMENT
 COMMUNITY CHARACTER
TOURISM
Trails Can Be Top Tourist Attractions
Trip Advisor’s listing of 215 Cape Cod tourist activities ranks the 17
kilom...
TOURISM
Cycling Attracts Tourists That Stay Longer
A North Carolina Outer Banks Visitor Centre survey showed that 12% of
v...
TOURISM
Trails Bring Tourists To Small Communities
Small communities generally have weak economies and often
struggle to a...
TOURISM
Trails Attract Locals And New Visitors
For decades, it was an abandoned railroad bed. New numbers show
that since ...
CONSUMER SPENDING
Cycling Tourists Are Affluent And Spend More
Quebec “athletic bicycle tourists” and “vacationing bicycle...
CONSUMER SPENDING
Cycling Tourists Have Purchasing Power
The North Carolina Outer Banks study found that cyclists
have a g...
JOB CREATING INVESTMENT
Bicycling Is Good For The Economy
People who ride bikes buy bikes. This puts people to work in bic...
JOB CREATING INVESTMENT
Trails Help To Revitalize Local Economies
Communities are realizing the economic potential of trai...
JOB CREATING INVESTMENT
Trails Lead To Business Establishment And Expansion
A 1993 survey of 38 businesses along the Cape ...
COMMUNITY AND HEALTH BENEFITS
Quality Of Life
Investment in bicycle facilities improves the safety of the
transportation s...
COMMUNITY AND HEALTH BENEFITS
Health
Bicycling (and walking) is an excellent form of physical activity to
prevent and/or c...
COMMUNITY AND HEALTH BENEFITS
Community Amenity
Trails consistently remain the number one community amenity sought
by pros...
COMMUNITY AND HEALTH BENEFITS
Property Values
The amenity value of trails translates into increased property values and
en...
14 REASONS TO IMPROVE THE
MILLENNIUM TRAIL
 To provide a significant benefit to the local economy through increased overn...
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Benefits Of Trails

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Benefits Of Trails

  1. 1. The MILLENNIUM TRAIL If you build it they will come THERE IS AN OVERWHELMING ABUNDANCE OF RESEARCH THAT SHOWS THE POSITIVE BENEFITS OF INVESTMENT IN TRAIL IMPROVEMENT
  2. 2. The Annual Economic Impact Is Almost 9 Times Greater Than The One Time Cost To Construct The North Carolina “Pathways to Prosperity - The Economic Impact of Investments in Bicycling Facilities” reported that the annual economic impact of cyclists ($60. million) is estimated to be almost nine times greater than the one-time expenditure of public funds to construct the bicycle facilities. [North Carolina Department of Transportation, Division of Bicycle and Pedestrian Transportation July 2004 www.ncdot.gov/bikeped/download/bikeped_research_eiafulltechreport.pdf ]
  3. 3. Significant Revenue and Cost Savings State and national impact studies have shown that bicycling – including the bicycle industry (bike manufacturing, distribution, retail, etc.) bicycle tourism and the health benefits from cycling – generates significant revenue and cost savings for the regional and local economy. [Bicycling Means Business: The Economic Benefits of Bicycle Infrastructure, League of American Bicyclists & the Alliance for Bike & Walking June 2009 www.advocacyadvance.org/site_images/content/Final_Econ_Update(small).pdf]
  4. 4. Good Economic Return Through Job Creation And Local Retail Spending A recent European Cyclists’ Federation study shows clearly that every cycle lane you build and every new cyclist you create contributes to job growth - a better economic return than almost any other transportation option. The lion’s share of jobs in the bicycling economy are in bicycle tourism – including accommodation and restaurants. Cycling jobs are more geographically stable than other sectors, and offer a more inclusive and easily accessible labour market for low-skilled workers. The study also signals benefits that bikes can have for local businesses because cyclists go more to local shops, restaurants, cafes than users of other transport modes. [Europe's cycling economy has created 650,000 jobs. Cycling industry employs more people than mining and quarrying with potential for a million jobs by 2020, says new study www.theguardian.com/lifeandstyle/2014/nov/12/europes-cycling-economy-has-created-650000- jobs?view=mobile]
  5. 5. Economic Development Opportunities A Montana study said bicycle tourism is starting to receive attention of researchers, destinations and entrepreneurs. It is a form of travel that slows the pace down to a level where travelers can view, hear, smell and feel the countryside in which they are travelling. Bicycle travelers spend an average of $75.75 per person per day and stay eight nights of more in the state. The average 2013 nonresident Montana vacationer spent $69.12 per person per day and stayed 6.17 nights. [Montana business Quarterly”Bicycle Tourism: Providing Economic Development Opportunities For Montana” http://www.readperiodicals.com/201407/3446395061.html]
  6. 6. Impact In Ontario In 2010, 2 million Canadian/Ontario visitors participated in cycling activities in Ontario, spent around $391 million, an increase of 25% and 18% respectively from 2009. [http://www.transportationoptions.org/uploads/8/7/2/0/8720033/economic_impact_of_cycle_tourism_ in_ontario_2012.pdf]
  7. 7. IMPROVED TRAIL SYSTEMS BENEFIT:  TOURISM  CONSUMER SPENDING  JOB CREATING INVESTMENT  COMMUNITY CHARACTER
  8. 8. TOURISM Trails Can Be Top Tourist Attractions Trip Advisor’s listing of 215 Cape Cod tourist activities ranks the 17 kilometer Falmouth Shining Sea Bikeway as #1, the 8 kilometer Provincetown Cape Cod Provincelands Trail as #5 and the 35 kilometer Cape Cod Rail Trail as #10. [www.tripadvisor.ca/Attractions-g185492-Activities-Cape_Cod_Massachusetts.html]
  9. 9. TOURISM Cycling Attracts Tourists That Stay Longer A North Carolina Outer Banks Visitor Centre survey showed that 12% of visitors report staying three to four days longer to bicycle; 43% report that bicycling is an important factor in their decision to come to the area and 53% report that bicycling will strongly influence their decision to return to the area in the future. [Pathways to Prosperity North Carolina Department of Transportation, Division of Bicycle and Pedestrian Transportation July 2004 www.ncdot.gov/bikeped/download/bikeped_research_eiafulltechreport.pdf ]
  10. 10. TOURISM Trails Bring Tourists To Small Communities Small communities generally have weak economies and often struggle to attract tourism income. Bicycle tourism can bring a new income stream from bicycle tourists travelling at a human pace. Most bicycle tourists travel 70-100 kilometers per day. Compared with other “traditional tourists” bicyclists take 4 times as long to cover the same distance. They are a hungry and thirsty lot. They need to eat often and we will find lodging every night. [www.twowheeltravelblog.com/2013/11/05/the-case-for-bicycle-tourism/]
  11. 11. TOURISM Trails Attract Locals And New Visitors For decades, it was an abandoned railroad bed. New numbers show that since three counties opened the 70 mile loop northwest of Des Moines this summer, the Raccoon River Valley Trail has been drawing bigger crowds - and more money - than even they expected. … A lot of locals are pulling their bikes out of the garage for the first time in 15 years because 'Hey, we've got this trail. Let's go give it a try.' And it's not just locals. People from places like Omaha and Council Bluffs are making towns like Minburn and Redfield their vacation destinations. Minburn, home to almost 400, averaged 100 bikes a day in August, a tourist for every fourth resident, every day. It's a great way to bring money into your community which is why they expect more entrepreneur s to snatch up trail- front property. Six years ago, this 70 mile loop was just a crazy idea. [October 10, 2013 www.kcci.com/news/central-iowa/if-you-build-it-they-will-come-and- pedal/22369078]
  12. 12. CONSUMER SPENDING Cycling Tourists Are Affluent And Spend More Quebec “athletic bicycle tourists” and “vacationing bicycle tourists” are well educated (45% have a university degree); are well paid (68% earn over $40,000. per year); most of them have no children living at home; and are primarily adults over age 35. Bicycle tourists spend an average of about $83. a day, making them a more lucrative tourist clientele than average Quebec tourists, who spend only $66. per day. On average Quebec bicycle tourists travel an average of 4 trips, cycling for 5 out of 10 vacation days per year. They prefer either bed and breakfasts, hotels, motels or campsites. [Bicycling in Quebec 2005 Velo Quebec June 2006 www.veloquebec.info/documents/bicyclingquebec2005-en.pdf]
  13. 13. CONSUMER SPENDING Cycling Tourists Have Purchasing Power The North Carolina Outer Banks study found that cyclists have a good deal of purchasing power, tend to be well educated with fairly high incomes and they love to bicycle. 87% earned more than $50,000. annually, 78% completed college and 73% consider themselves to be of intermediate skill level riding 10 to 49 miles per month. [North Carolina Department of Transportation, Division of Bicycle and Pedestrian Transportation July 2004 www.ncdot.gov/bikeped/download/bikeped_research_eiafulltechreport.pdf ]
  14. 14. JOB CREATING INVESTMENT Bicycling Is Good For The Economy People who ride bikes buy bikes. This puts people to work in bicycle shops and apparel stores. People who ride bikes buy other things too. Bike - accessible business districts benefit by catering to these customers. People on bikes are also more likely to make repeat trips to their local stores. People who ride bikes on vacation buy food, have travel costs and pay for lodging. Bicycle tourists bring millions of dollars to cities and towns across the country that wouldn’t otherwise end up there. [Bicycling Means Business: The Economic Benefits of Bicycling Infrastructure, League of American Bicyclists and the Alliance for Bike & Walking July 2012 www.advocacyadvance.org/site_images/content/Final_Econ_Update(small).pdf]
  15. 15. JOB CREATING INVESTMENT Trails Help To Revitalize Local Economies Communities are realizing the economic potential of trails as highly desirable destinations that bring dollars into the places that they serve. In addition to preserving critical open space and providing desirable transportation options, trails and greenways attract visitors from near and far – visitors who facilitate job growth in tourism-related opportunities like restaurants, local store and lodging. Communities are increasingly using this model of revitalization that places trails as the centerpiece of a tourism-centred strategy for small-town revitalization. [Trails and Economic Development, Rails to Trails Conservancy August 2007 http://www.railstotrails.org/resourcehandler.ashx?id=4620]
  16. 16. JOB CREATING INVESTMENT Trails Lead To Business Establishment And Expansion A 1993 survey of 38 businesses along the Cape Cod Rail Trail in Massachusetts found that 24 percent of business owners cited the rail- trail as one reason that they opened or acquired their business and 60 percent of the businesses had expanded, citing the rail-trail as a significant factor in this decision. [Trails and Economic Development, Rails to Trails Conservancy August 2007 http://www.railstotrails.org/resourcehandler.ashx?id=4620]
  17. 17. COMMUNITY AND HEALTH BENEFITS Quality Of Life Investment in bicycle facilities improves the safety of the transportation system for all users and also benefits health and fitness, quality of life and the environment. [Pathways to Prosperity The Economic Impact of Investments in Bicycling Facilities North Carolina Department of Transportation, Division of Bicycle and Pedestrian Transportation July 2004 www.ncdot.gov/bikeped/download/bikeped_research_eiafulltechreport.pdf ]
  18. 18. COMMUNITY AND HEALTH BENEFITS Health Bicycling (and walking) is an excellent form of physical activity to prevent and/or control detrimental health conditions and also enhance overall fitness. Physical activity reduces the risk of cardiovascular disease, type 2 diabetes, some cancers and a variety of other chronic conditions. Exercise such as bicycling is also beneficial for mental health and stress management. [Closing The Gaps November 2013 Cape Cod Commission www.capecodcommission.org/resources/initiatives/TRIPfinalrpt.pdf]
  19. 19. COMMUNITY AND HEALTH BENEFITS Community Amenity Trails consistently remain the number one community amenity sought by prospective homeowners. [National Association of Homebuilders (US) 2008 www.americantrails.org/resources/economics/economic-benefits-trails-macdonald.html]
  20. 20. COMMUNITY AND HEALTH BENEFITS Property Values The amenity value of trails translates into increased property values and enhanced tax revenue for communities. The link between well- designed trails and improved values is strong. Trails are a positive community asset that people appreciate. [Trails and Economic Development, Rails to Trails Conservancy August 2007 http://www.railstotrails.org/resourcehandler.ashx?id=4620]
  21. 21. 14 REASONS TO IMPROVE THE MILLENNIUM TRAIL  To provide a significant benefit to the local economy through increased overnight stays, restaurant patrons, sale of bicycling goods and services and related retail spending  To provide a total economic impact of as much as nine times the cost to construct  To continue and increase employment opportunities for staff to serve the visitors  To lead to the expansion of existing businesses and the establishment of new businesses  To create a unique tourist attraction for the region and the province as other trails in Quebec and the United States have proven to be  To increase and broaden the attractiveness of a well established tourist area  To attract a desirable and affluent clientele  To bring more customers to established retail stores and accommodation providers  To support established businesses near the route including businesses in Consecon, Wellington, Bloomfield and Picton  To provide a cycling route which is attractive and safe for cyclists of all ages and levels of ability, off the Loyalist Parkway paralleling the existing Waterfront Trail  To provide a uniquely attractive trail with special features that will attract visitors with many different interests including wineries, waterfront, natural areas, artisans, craft stores and unique accommodation in established bed & breakfast and inns  To enhance community amenity for local residents  To enhance nearby property values and assessment  To contribute to improved health and fitness by providing an attractive, accessible and safe place to walk and bicycle 

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