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Video as a prototyping tool for connected products

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Feb. 22, 2018
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Video as a prototyping tool for connected products

  1. 1 Video as a prototyping tool for connected products @marcharlierO’Reilly Design 2017
  2. 2 Hello Product Manager Industrial design User Experience Service design Strategy
  3. 3 Hello Tom Metcalfe Martin Charlier @tommetcalfe @marcharlier
  4. 4 Video as a prototyping tool for connected products
  5. 5 Video as a prototyping tool for connected products
  6. 6 You might learn more about user experience from a wooden block and a chop stick than from an high-tech prototype.
  7. 7 Through early low-fi prototyping, you can ask big and fundamental questions about your product before you sink too much cost. • Would people use this? • How would it have to work to be desirable? • What would it feel like to use this? • Should we build this at all?
  8. 8 Video as a prototyping tool for connected products
  9. 9 Challenges with connected products • The interface might be controls on a new kind of device. • The interface could be non-screen based, like voice, gesture, proximity, physical interaction. • Interaction might happen across different devices, across space or time. • The overall experience doesn’t just happen on a computer or a mobile - it involves unboxing, manuals, different devices, installation… Above: Tado Thermostat Below: Jordi Parra’s Spotify Box (http://blog.zenona.com/)
  10. 10 Challenges with connected products • The interface might be controls on a new kind of device. • The interface could be non-screen based, like voice, gesture, proximity, physical interaction. • Interaction might happen across different devices, across space or time. • The overall experience doesn’t just happen on a computer or a mobile - it involves unboxing, manuals, different devices, installation… Amazon Echo
  11. 11 Challenges with connected products • The interface might be controls on a new kind of device. • The interface could be non-screen based, like voice, gesture, proximity, physical interaction. • Interaction might happen across different devices, across space or time. • The overall experience doesn’t just happen on a computer or a mobile - it involves unboxing, manuals, different devices, installation… Fujifilm manual
  12. 12 Challenges with connected products • The interface might be controls on a new kind of device. • The interface could be non-screen based, like voice, gesture, proximity, physical interaction. • Interaction might happen across different devices, across space or time. • The overall experience doesn’t just happen on a computer or a mobile - it involves unboxing, manuals, different devices, installation… Photo by Ari Jay Comet (www.arijaycomet.com)
  13. 13 Conventional prototyping methods aren’t always fit for the prototyping challenges of connected products.
  14. 14 Bootstrap HTML/CSS/JS Objective-C / Swift Software UX prototyping tools
  15. 15 Bootstrap HTML/CSS/JS Objective-C / Swift • Software UX tools are often too screen centric too soon. • They don’t really work for Voice or Gesture UIs. • Prototyping user journeys that happen across multiple screens or devices isn’t ideal. • It’s easy to forget the physical context around the device.
  16. 16 Industrial design & electronics prototyping
  17. 17 • Industrial design and physical prototyping methods often lack interactivity at the low-fi level. • You need electronics - this can be time-consuming. • Electronics can become a barrier quickly. • Easy to get carried away with optimisation.
  18. 18 Service design prototyping Photos from: D-LABS http://www.servicedesigntools.org/tools/43 http://uxpamagazine.org/business-origami/
  19. Photos from: D-LABS http://www.servicedesigntools.org/tools/43 http://uxpamagazine.org/business-origami/ 19 • Workshop-based • Hard to document or share with people that weren’t there
  20. 20 Video as a prototyping tool for connected products
  21. 21 Video isn’t an obvious tool for prototyping.
  22. 22 The first association for ‘video’ 
 in design is often a polished, CGI 
 heavy vision film illustrating a 
 shiny, seamless future.
  23. 23 What makes video great • Effortless to follow • Easy to share • Conveys what an experience feels like - viewers gain empathy with the actors.
  24. 24 Dissecting video • Script/Scenes = Description of action sequence • Set = The physical context in which action takes place • Actors = Multiple humans that carry out actions or interact • Props = Physical things, mock-ups, prototypes • Special Effects = Things, actions or behaviours that don’t exist
  25. 25 Dissecting video • Script/Scenes = Description of action sequence • Set = The physical context in which action takes place • Actors = Multiple humans that carry out actions or interact • Props = Physical things, mock-ups, prototypes • Special Effects = Things, actions or behaviours that don’t exist The user journey you iterate and develop
  26. 26 Dissecting video • Script/Scenes = Description of action sequence • Set = The physical context in which action takes place • Actors = Multiple humans that carry out actions or interact • Props = Physical things, mock-ups, prototypes • Special Effects = Things, actions or behaviours that don’t exist How you gain (and convey) empathy with the user and their context
  27. 27 Dissecting video • Script/Scenes = Description of action sequence • Set = The physical context in which action takes place • Actors = Multiple humans that carry out actions or interact • Props = Physical things, mock-ups, prototypes • Special Effects = Things, actions or behaviours that don’t exist Working across different touch points, interface types, spaces and taking into account multiple users.
  28. 28 Low-fi video prototyping builds on paper prototyping, enactment, storyboarding and wizard-of-oz.
  29. 29 30 minute prototype for a connected herb garden sensor.
  30. 31 https://instagram.com/explore/tags/solidprototyping/ https://instagram.com/explore/tags/ixdprototyping
  31. 32 Gestural interface for a cooking hob Script / Scenes Rapid iteration through alternative options you’re unsure about Non-screen based interfaces
  32. 33 Set Understanding the user’s physical context
  33. 34 Connected loyalty coffee cup Actors & Props Interactions that involve multiple users and cross- device interactions.
  34. 35 Robotic kitchen aid Special Effects Interactions with robots and machines.
  35. 36 A connected fishing rod?! • It’s a way to figure out whether something is a good idea before investing much time & money.
  36. 37 It’s more about the process than the outcome 80% (The process) • Rapid iteration and decision making. • Exploration across physical context, multiple devices, time and space. • Forces you to think in a time-based sequence of events - a user journey. • Acting out: Empathy with the user. How it might ‘feel’ like using this. 20% (The video) • It’s self-explanatory and shareable. • Film is a widely understood medium that is easily digestible. • Less ‘loss in translation’, relies less on imagination of others. • It lets viewers judge plausibility (they get a degree of empathy).
  37. 38 Why Instagram? How does it work?
  38. 39 Conventional filming Instagram Edit while filming Film ↓ Edit
  39. 40 Forces you to focus on specific interactions & simplify. 1. Select herb type 2. Start paring 3. Confirm on sensor 4. Install sensor 5. See notification
  40. Substitution 41 The ‘Stop Trick’ (or ‘Substitution splice’) Recording STOP START • Don’t move the camera. • Keep the same shot. • Only move the parts that change.
  41. 42
  42. 43
  43. 44 See last frame as transparent overlay. Move clips around after filming.
  44. Beyond this low-fi method, there are quick ways of using video that have lots of potential. 45
  45. 46 1 / 3 More elaborate 
 low-fi video prototype
  46. 47 Sketch-A-Move: Slightly more elaborate. Both a demonstration and an exploration. Anab Jain & Louise Klinker http://superflux.in/index.php/work/sketch-a-move/
  47. 48 Sketch-A-Move: Slightly more elaborate. Both a demonstration and an exploration. http://www.superflux.in/work/sketch-move
  48. 49 Inspiring a team through conveying the vision behind an idea. Matthias Kranz, et. al http://www.eislab.fim.uni-passau.de/files/ publications/2006/SketchAMove_preprint.pdf
  49. 50 2 / 3 Take storyboards to the next level
  50. 51
  51. 52 “What it would feel like being in the theatre watching the final film” “Trying to convey that feeling”
  52. 53 The storyboard isn’t just read out, it is performed. The emotional feeling of the scene is conveyed.
  53. 54
  54. 55 Stills compositions with narration Cooper Economizer More info: http://www.cooper.com/journal/ 2008/12/economizer
  55. 56 A storyboard or video prototype can guide the tech requirements More info: http://www.cooper.com/journal/2008/12/economizer Design requirements Design requirements Design requirements Design requirements
  56. 57 3 / 3 High-fidelity looks, but low-fidelity prototypes
  57. 58
  58. 59 Cut & paste prototype Issue of The Economist Economist-styled mock up paper parts we glued in Cut off headphone socket, glued in. + +
  59. 60
  60. 61 Still image animated composition - then add wiggle Still image Animated flat Wiggle path + +
  61. 62 Keynote prototyping
  62. 63 Keynote prototyping Look & feel: Pinching timeline to group photos by affinity Explainer: Group photos by affinity when pinching timeline & create album from stack.. Explainer: Tap stack to “uncompress” timeline and go to selected photos.
  63. 64 Summary Using video for prototyping
  64. 65 Builds on low-fi methods • Storyboarding • Enactment • Paper prototyping / physical prototyping • Wizard-of-Oz
  65. 66 Works at a range of levels of fidelity Animated storyboard Instagram sketch High-fidelity film with low-fi prototypes
  66. 67 Has a range of uses • Iterate and refine your design • Articulate a joint vision • Document design requirements • Test user desirability • Convince investors or backers
  67. 68 Thank you. designingconnectedproducts.com @marcharlier
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