Gestalt Psychology Principles Explained

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M

Brand psychology

Law of prägnanz (good gestalt)
• tendency to see the
simplest form
• Starbucks
• We can a priori see
crucible in the
shape

Law of figure and background
• ability of the mind to focus on meaningful shape (figure) and ignore
the background
• Camel
• Discover more

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Gestalt Psychology Principles Explained

1. Gestalt psychology Martin Bláha Brand psychology 575298

2. Law of prägnanz (good gestalt) • tendency to see the simplest form • Starbucks • We can a priori see crucible in the shape

3. Law of figure and background • ability of the mind to focus on meaningful shape (figure) and ignore the background • Camel • Discover more