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Introduction to Personal BrandingPresented by:Kaitlin Luna, M.Ed. | Career CounselorUniversity of Colorado Denver | Career...
It’s About You, Not Your Job     “Tennis doesn’t define me,” she     states defiantly “My parents taught     me to be real...
Your Brand 2.0Overview:2. Discover3. Create4. Communicate5. Maintain
Personal Branding DefinedProcess of differentiating ones self from others andarticulating your unique value proposition (p...
Discover Your Personal BrandPersonal Branding consists of three elements: Value Proposition: What do you stand for? Diff...
Personal Brand – YOU!
5 Steps to Discover Your            Personal Brand1.   Review your background2.   Take an Assessment3.   Evaluate4.   Inqu...
Creating Your Brand? Network Research Business Card Résumé, Cover Letter, References Online Presence
Communicating your Brand?1.   Clean up your Facebook account2.   Get on professional sites3.   Get involved
Communicating your Brand?   Follow   Engage   Connect              Boils down to – Building               relationships...
Maintaining Your Brand   Develop a social media strategy   Be consistent on image throughout all your online platforms
Next Steps1.   Gather and monitor2.   Organize3.   Distribute
Conclusion You are a brand You are in charge or your brand There is no single path to success There is no one right wa...
Questions:
Visit the Career Center!In Person: Tivoli Student Union (Room 267)By Phone: 303-556-2250Email: careercenter@ucdenver.eduOn...
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Personal branding for work force ready simplified

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It is not about your job, it’s about you! Personal branding boils down to how you market yourself to others. Find out the 4-step process to developing your personal brand and how that relates to your personal and professional search for a work-life that makes you happy.

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Personal branding for work force ready simplified

  1. 1. Introduction to Personal BrandingPresented by:Kaitlin Luna, M.Ed. | Career CounselorUniversity of Colorado Denver | Career CenterDreaming. Believing. Achieving
  2. 2. It’s About You, Not Your Job “Tennis doesn’t define me,” she states defiantly “My parents taught me to be really well-rounded and to be more than just an athlete,”.
  3. 3. Your Brand 2.0Overview:2. Discover3. Create4. Communicate5. Maintain
  4. 4. Personal Branding DefinedProcess of differentiating ones self from others andarticulating your unique value proposition (personal orprofessional), and then leveraging it across platformswith a consistent message and image.
  5. 5. Discover Your Personal BrandPersonal Branding consists of three elements: Value Proposition: What do you stand for? Differentiation: What makes you stand out? Marketability: What makes you compelling?
  6. 6. Personal Brand – YOU!
  7. 7. 5 Steps to Discover Your Personal Brand1. Review your background2. Take an Assessment3. Evaluate4. Inquire about you5. Visit the Career Center
  8. 8. Creating Your Brand? Network Research Business Card Résumé, Cover Letter, References Online Presence
  9. 9. Communicating your Brand?1. Clean up your Facebook account2. Get on professional sites3. Get involved
  10. 10. Communicating your Brand? Follow Engage Connect Boils down to – Building relationships/Networking
  11. 11. Maintaining Your Brand Develop a social media strategy Be consistent on image throughout all your online platforms
  12. 12. Next Steps1. Gather and monitor2. Organize3. Distribute
  13. 13. Conclusion You are a brand You are in charge or your brand There is no single path to success There is no one right way to create the brand calledYouExcept this: Start today. Or else!
  14. 14. Questions:
  15. 15. Visit the Career Center!In Person: Tivoli Student Union (Room 267)By Phone: 303-556-2250Email: careercenter@ucdenver.eduOnline: www.ucdenver.edu/careercenterQuick Tip Hours:Monday & Thursday11:00 – 1:003:00 – 5:00Follow Us…

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