Media a2 work final questionnaire
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The questionnaire given to the target audience for a documentary on streetwear fashion yielded the following main results: - The majority were interested in or knew about streetwear already - Over 70% said they were into streetwear - They expected an urban aesthetic given the topic - Responses were split on whether it should focus on the UK or have international appeal - Most had watched a short documentary on fashion before - They preferred to let the conclusion about the reselling industry unfold naturally in the footage rather than have a clear statement - Responses were split on using long or short takes to inform viewers - Slightly more wanted to see general customers than resellers featured - They preferred the documentary
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Genre conventions media a2
Our documentary will follow some conventions of the genre while breaking others. It will be an informative documentary about the niche streetwear industry aimed at a younger audience. Typically documentaries have a factual style, but ours will have an entertaining aspect with upbeat music and varied editing to engage our target viewers. We have a low budget as an independent production, but will give it a cinematic look normally seen in higher-budget works. It will show the message of community in the streetwear industry rather than a typically deep meaningful message.
Textual analysis ( Poster for the Film)
The document analyzes the poster for the Complex Supreme documentary. It notes that:
1) The poster uses money iconography to represent the influential resale market and how much money circulates in it.
2) It features recognizable Supreme branding like the font and shopping bag to draw the attention of urban audiences familiar with the brand.
3) The subtitle about resellers is in small font, reflecting the stigma around the underground resale industry. The replacement of clothing with money suggests the market destroys brand appreciation.
4) High key lighting is used to enlighten viewers about the enigmatic underground economy.
Media a2 work final questionnaire
The questionnaire results showed that the target audience has varying levels of knowledge about streetwear but most are interested in it. The majority are into streetwear and expect the documentary to have an urban aesthetic. Audience preferences were split on whether it should have a UK or international focus. Most had watched other fashion documentaries. They preferred the documentary to let the conclusion unfold naturally and use both short and long takes. It will feature more general customers than resellers and will not focus on just a few brands. It will continue visiting other stores to show contrasts and will primarily use voiceovers rather than live interviews.
Powerpoint
The document discusses plans for a documentary that aims to raise awareness about issues with body image and self-esteem. It will focus on the modeling industry and plastic surgery. The primary target audience is white, female, aged 25, in socioeconomic class B-C1 who can afford plastic surgery. The secondary audience is mixed race, aged 18, in class C2-E who are exposed to societal pressures. The documentary will be shown in indie cinemas in London and advertised on the London Underground to reach a large audience. As an independent company, budget limits advertising to regional radio stations during non-peak hours. The documentary aims to achieve a cinematic style through extra lighting and creating a narrative.
Audience profiling becky
This document profiles the target audience for a documentary about fat and health. The primary audience is 24-35 year olds in income bracket B of any race, gender or sexuality who have liberal opinions. The secondary audience is 16-19 year olds in income bracket E. Both audiences are innovators, strivers, experiencers and thinkers. The documentary aims to target reformers, explorers and succeeders. It will provide information to fulfill the audience's need for self-actualization by contradicting established advice on fat consumption. The target audience watches documentaries online and shares them through reviews, social media and word of mouth. They are highly educated early adopters seeking new ideas and experiences.
Audience and institution
The document discusses audience, institutions, and the marketing and distribution of a short film. It defines an audience as people who view or experience media, and institutions as established, usually profit-based companies that create media for audiences. It notes that lifestyle production company will produce the short film, which has a budget of £200 and focuses on coming of age and social realism genres. The primary audience is described as 16-18 year old white boys interested in skating, with secondary and tertiary audiences of younger boys and 16-18 year old girls also interested in skating. The film will be marketed through posters in urban areas and skate shops, as well as free social media campaigns, and distributed to independent cinemas
Media industries power point
Mainstream media products like Bollywood and Hollywood films have high production values using techniques like multiple cameras and A-list actors to appeal to mass audiences. They are widely distributed internationally in cinemas and advertised through television, websites, magazines, posters, and radio. In contrast, independent films have lower budgets without famous actors and cannot afford expensive filming locations or extensive marketing campaigns. They have much smaller audiences and distribution is limited to local cinemas and film festivals rather than wide international releases.
Conventions of radio adverts
This document discusses conventions for radio advertisements. It notes that radio ads are typically 30 seconds, inform listeners about product qualities and include slogans. The language and address are tailored to the target audience. Too much information causes overload. Successful ads have an upbeat jingle and voiceover that do not overpower each other. The voiceover guides listeners and sets the tone. Details of broadcasts are stated at the end. Sound effects and facts provide context without overwhelming listeners. The document also discusses sticking to these conventions and targeting institutions for their radio advertisement.
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Genre conventions media a2
Our documentary will follow some conventions of the genre while breaking others. It will be an informative documentary about the niche streetwear industry aimed at a younger audience. Typically documentaries have a factual style, but ours will have an entertaining aspect with upbeat music and varied editing to engage our target viewers. We have a low budget as an independent production, but will give it a cinematic look normally seen in higher-budget works. It will show the message of community in the streetwear industry rather than a typically deep meaningful message.
Textual analysis ( Poster for the Film)
The document analyzes the poster for the Complex Supreme documentary. It notes that:
1) The poster uses money iconography to represent the influential resale market and how much money circulates in it.
2) It features recognizable Supreme branding like the font and shopping bag to draw the attention of urban audiences familiar with the brand.
3) The subtitle about resellers is in small font, reflecting the stigma around the underground resale industry. The replacement of clothing with money suggests the market destroys brand appreciation.
4) High key lighting is used to enlighten viewers about the enigmatic underground economy.
Media a2 work final questionnaire
The questionnaire results showed that the target audience has varying levels of knowledge about streetwear but most are interested in it. The majority are into streetwear and expect the documentary to have an urban aesthetic. Audience preferences were split on whether it should have a UK or international focus. Most had watched other fashion documentaries. They preferred the documentary to let the conclusion unfold naturally and use both short and long takes. It will feature more general customers than resellers and will not focus on just a few brands. It will continue visiting other stores to show contrasts and will primarily use voiceovers rather than live interviews.
Powerpoint
The document discusses plans for a documentary that aims to raise awareness about issues with body image and self-esteem. It will focus on the modeling industry and plastic surgery. The primary target audience is white, female, aged 25, in socioeconomic class B-C1 who can afford plastic surgery. The secondary audience is mixed race, aged 18, in class C2-E who are exposed to societal pressures. The documentary will be shown in indie cinemas in London and advertised on the London Underground to reach a large audience. As an independent company, budget limits advertising to regional radio stations during non-peak hours. The documentary aims to achieve a cinematic style through extra lighting and creating a narrative.
Audience profiling becky
This document profiles the target audience for a documentary about fat and health. The primary audience is 24-35 year olds in income bracket B of any race, gender or sexuality who have liberal opinions. The secondary audience is 16-19 year olds in income bracket E. Both audiences are innovators, strivers, experiencers and thinkers. The documentary aims to target reformers, explorers and succeeders. It will provide information to fulfill the audience's need for self-actualization by contradicting established advice on fat consumption. The target audience watches documentaries online and shares them through reviews, social media and word of mouth. They are highly educated early adopters seeking new ideas and experiences.
Audience and institution
The document discusses audience, institutions, and the marketing and distribution of a short film. It defines an audience as people who view or experience media, and institutions as established, usually profit-based companies that create media for audiences. It notes that lifestyle production company will produce the short film, which has a budget of £200 and focuses on coming of age and social realism genres. The primary audience is described as 16-18 year old white boys interested in skating, with secondary and tertiary audiences of younger boys and 16-18 year old girls also interested in skating. The film will be marketed through posters in urban areas and skate shops, as well as free social media campaigns, and distributed to independent cinemas
Media industries power point
Mainstream media products like Bollywood and Hollywood films have high production values using techniques like multiple cameras and A-list actors to appeal to mass audiences. They are widely distributed internationally in cinemas and advertised through television, websites, magazines, posters, and radio. In contrast, independent films have lower budgets without famous actors and cannot afford expensive filming locations or extensive marketing campaigns. They have much smaller audiences and distribution is limited to local cinemas and film festivals rather than wide international releases.
Conventions of radio adverts
This document discusses conventions for radio advertisements. It notes that radio ads are typically 30 seconds, inform listeners about product qualities and include slogans. The language and address are tailored to the target audience. Too much information causes overload. Successful ads have an upbeat jingle and voiceover that do not overpower each other. The voiceover guides listeners and sets the tone. Details of broadcasts are stated at the end. Sound effects and facts provide context without overwhelming listeners. The document also discusses sticking to these conventions and targeting institutions for their radio advertisement.
London fashion week
London Fashion Week is an annual event that showcases leading British fashion designers. It is a globally recognized event in the fashion industry. Filming the documentary on fashion week in locations like a shopping high street would allow interviewing consumers about their views on fashion week and how it impacts them. It would also provide footage of storefront displays relevant to fashion. Voxpops from the public and interviews with fashion experts could provide additional content for the documentary.
Question 2
The document discusses the effectiveness of combining a music video with ancillary texts like a magazine ad and CD cover. It explains how the products were designed to synergize with each other by featuring the artist Leyton consistently across all materials and tying the visual elements back to themes from the video. A survey found that 89% of respondents found the magazine ad and CD covers appealing and interesting because the vibrant colors would stand out. The group ultimately selected the magazine ad and CD cover designed by the author as their favorites.
Evaluation task 5
The document discusses how the filmmakers targeted their audience through their choices in visual effects, music, characters, and actors. Their primary audience was 16-24 year olds, and they used quick editing techniques to keep the film engaging for this age group. The music and visuals created suspense to draw in younger viewers. A diverse cast of actors of different ethnicities aimed to appeal to international audiences. Character choices represented a range of ages, genders, and social groups to attract a broader viewership.
Audience
The document discusses using demographics and psychographics to target film audiences. Demographics like age and gender can help identify who a film might appeal to. Psychographics examine personality, values, and lifestyle to find the right audience. For example, a romantic film targets women age 14 and up, while an independent gangster film's psychographics would be social classes C2 and DE. The cinema audience has also become more diverse in recent decades as more types of films are shown in various cinema locations.
Audience profiling
This document profiles the target audience for a documentary. The primary audience is people aged 24-35 in income bracket B of any race, gender or sexuality who have liberal opinions. The secondary audience is students aged 16-19 in income bracket E. These audiences are targeted because they are curious, educated individuals interested in new ideas who discover and share documentaries through social media and word of mouth.
Evaluation question 3
Dazzle, Blue Dolphin, and Axiom are all potential British independent film distributors for the media product. Dazzle has distributed award-winning films that could help the media product reach a larger audience. They also release films on DVD, which would increase profits. Blue Dolphin has a wide range of sellers that could ensure the film reaches a variety of audiences, and they have contacts with major TV networks. Axiom is known for taking creative risks and working with new talent, and their innovative marketing techniques could help the media product win awards.
Question 2
Film 4 would be an appropriate institution to distribute the media product because it is a British company that distributes films appealing to a younger, British audience. Film 4 allows wide access through television channels and video on demand. It has successfully distributed similar low-budget, British films in the past to the target audience. As an established but smaller company, Film 4 could promote the media product effectively without a huge promotional budget.
Institutional regulations
The document discusses the British Board of Film Classification (BBFC) which rates films, videos, DVDs, and Blu-rays in the UK. It then discusses how the documentary producers have rated their own documentary about the unsigned music scene as PG so that it can be viewed by a wide audience, including older children, to educate and potentially inspire them. They plan to show it on BBC 4 as the channel features documentaries and focuses on an audience more suited to their topic.
Client Brief and Treatment
Sprite is a well-known fizzy drink produced and distributed by Coca-Cola. They are interested in creating a radio advertisement targeted at teenagers and young adults listening to Future Skills Radio, a college radio station. The proposed advertisement would have an upbeat style with popular music, fizzy drink sound effects, and an informal voiceover to appeal to the young demographic. It would portray Sprite's urban image through music without long spoken sections that could lose listeners' attention. The advertisement could be created and voiced by the media students themselves at low financial cost to Sprite.
Ellesse - Re brand
If there are any problems viewing it please contact me and i can e-mail it to you as a power point. Thanks
Evaluation Question 4
The target audience for a social realism media product would primarily be intellectual, serious film viewers seeking non-mainstream content. Venues that cater to this niche audience and regularly show social realism films include independent cinemas, streaming services like MUBI that focus on older and less popular genres, and BBC channels like BBC Four that target audiences interested in art, culture, and factual programs. Print media like the magazine Sight and Sound also attract knowledgeable, literate viewers interested in in-depth film reviews and discussions.
Evaluation question 3 – what kind of media
This document discusses different types of media institutions that could distribute a media product and the genres they typically feature. It provides examples of genres shown at various cinemas and film festivals. The key media institutions identified for distributing an independent, low-budget film are independent cinemas and film festivals. Independent cinemas help promote new films and film festivals provide exposure for independent works.
Anything goes
Billy smuggles himself onto a cruise ship to pursue his love, Hope. He disguises himself to avoid detection by the crew as Hope is engaged to another man. Moonface, an American gangster, helps Billy in his quest. The musical is set in the 1930s and would appeal to elderly audiences who may have seen it in their youth. For a school production, the main audience would be parents of the student cast. Marketing the school show would involve emails to parents and local radio ads, while a West End production would require nationwide TV, radio and poster campaigns months in advance.
Anything goes
Anything Goes is a musical set on a cruise ship in the 1930s. The storyline follows the character Billy who smuggles himself onto the ship disguised as others to pursue his love, Hope, and avoid detection by the crew. Hope is engaged to another man, complicating Billy's quest. The target audiences for a school production would primarily be parents of the student cast members, while an professional production in a major theater might attract older women who enjoy the theater. Advertisements should be placed several months in advance to sell tickets to both types of performances.
Final Caviar Writen Prop
Keroseen Productions proposes a business partnership with Caviar Gold to promote their artists and brand through a video documentary series and social media campaign. The proposal involves Keroseen accompanying Caviar Gold's music team on an upcoming tour to produce a 5-6 episode documentary series about the tour and artists. Short teaser videos would also be released on social media in the lead up to promote audience interest. The goal is to dramatically increase Caviar Gold's social media presence and audience outreach, helping to propagate their brand.
Distribution
Optimum is a major UK film distribution company that releases over 200 films per year across four categories. It focuses on British and world cinema. The document discusses that Optimum would be interested in distributing a British independent film. It then contrasts the strategies of large distribution companies like Paramount versus smaller independent distributors. Large companies have major marketing budgets and cinema partnerships to ensure wide releases and profits. However, they typically require big budgets and stars. Independent distributors work with lower budget and non-star films, focusing on limited releases through independent cinemas and festivals. The document suggests an independent British horror film without stars or budget would be best suited to a small UK distributor.
Ancillary form
A double page spread is two connected pages in a publication with visuals or text extending across the binding. It features a large central image and informative text. Double page spreads are costly so used sparingly for prominent new products or features. They are common in newspapers but not broadsheets as the pages must be printed together. The spreads tend to be more visual than statistical and aim to inform readers of current events.
Resources and equipment
Final Cut Pro will be used for the main production to create transitions for the documentary, while Adobe InDesign and Photoshop will create the poster and double page spread. Footage will be filmed at ISO 400-800 to account for different lighting conditions on streets and in stores/alleys, with an aperture of f11-f16 to balance light levels and depth of field.
Ancillary form
A double page spread features a large image that extends across two pages in a publication. It is an eye-catching format rarely used unless announcing something important like a new product. Posters traditionally advertise to attract viewers through a large image and minimal text. Effective movie posters follow principles like getting attention, conveying themes subtly, and connecting to previous films in a series. Magazine layout involves setting grids and margins, balancing images and text, and optimizing readability through techniques like hyphenation and justification.
Genre conventions media a2
This document discusses conventions and genres related to a documentary being produced about the streetwear industry. It will target a niche audience of 18-25 year olds interested in streetwear. While it will follow some documentary conventions like interviews and location shooting, it takes an unconventional approach in other ways. It aims to be entertaining through editing and music rather than just informative. It also traveled outside its home base to film influencers across the country. The producers aim to represent reality through participatory filmmaking style while leaving an open conclusion due to the evolving nature of the industry.
Topic Research
This documentary will examine the streetwear resale market. It will feature interviews with anonymous resellers, cameos from customers discussing their purchases, footage of what people wear to brand drops which have become mini fashion shows, and interviews with influencers about the current state and future of streetwear culture. The resale market has grown due to limited releases from brands like Supreme, Palace, and Yeezy that create hype. While reselling allows some customers to afford items and creates jobs, it also makes products inaccessible to many and negatively impacts brands and culture.
Genre theory
Genre theory posits that genres are defined by certain conventions of content, themes, settings, and forms that are shared among texts belonging to that genre. However, genres are dynamic and open to negotiation rather than fixed forms. Individual texts can also belong to multiple genres depending on factors like location and time period. Genres provide frameworks that position readers and viewers in certain ways, but also offer pleasures through repetition and deviation from expectations.
More Related Content
What's hot
London fashion week
London Fashion Week is an annual event that showcases leading British fashion designers. It is a globally recognized event in the fashion industry. Filming the documentary on fashion week in locations like a shopping high street would allow interviewing consumers about their views on fashion week and how it impacts them. It would also provide footage of storefront displays relevant to fashion. Voxpops from the public and interviews with fashion experts could provide additional content for the documentary.
Question 2
The document discusses the effectiveness of combining a music video with ancillary texts like a magazine ad and CD cover. It explains how the products were designed to synergize with each other by featuring the artist Leyton consistently across all materials and tying the visual elements back to themes from the video. A survey found that 89% of respondents found the magazine ad and CD covers appealing and interesting because the vibrant colors would stand out. The group ultimately selected the magazine ad and CD cover designed by the author as their favorites.
Evaluation task 5
The document discusses how the filmmakers targeted their audience through their choices in visual effects, music, characters, and actors. Their primary audience was 16-24 year olds, and they used quick editing techniques to keep the film engaging for this age group. The music and visuals created suspense to draw in younger viewers. A diverse cast of actors of different ethnicities aimed to appeal to international audiences. Character choices represented a range of ages, genders, and social groups to attract a broader viewership.
Audience
The document discusses using demographics and psychographics to target film audiences. Demographics like age and gender can help identify who a film might appeal to. Psychographics examine personality, values, and lifestyle to find the right audience. For example, a romantic film targets women age 14 and up, while an independent gangster film's psychographics would be social classes C2 and DE. The cinema audience has also become more diverse in recent decades as more types of films are shown in various cinema locations.
Audience profiling
This document profiles the target audience for a documentary. The primary audience is people aged 24-35 in income bracket B of any race, gender or sexuality who have liberal opinions. The secondary audience is students aged 16-19 in income bracket E. These audiences are targeted because they are curious, educated individuals interested in new ideas who discover and share documentaries through social media and word of mouth.
Evaluation question 3
Dazzle, Blue Dolphin, and Axiom are all potential British independent film distributors for the media product. Dazzle has distributed award-winning films that could help the media product reach a larger audience. They also release films on DVD, which would increase profits. Blue Dolphin has a wide range of sellers that could ensure the film reaches a variety of audiences, and they have contacts with major TV networks. Axiom is known for taking creative risks and working with new talent, and their innovative marketing techniques could help the media product win awards.
Question 2
Film 4 would be an appropriate institution to distribute the media product because it is a British company that distributes films appealing to a younger, British audience. Film 4 allows wide access through television channels and video on demand. It has successfully distributed similar low-budget, British films in the past to the target audience. As an established but smaller company, Film 4 could promote the media product effectively without a huge promotional budget.
Institutional regulations
The document discusses the British Board of Film Classification (BBFC) which rates films, videos, DVDs, and Blu-rays in the UK. It then discusses how the documentary producers have rated their own documentary about the unsigned music scene as PG so that it can be viewed by a wide audience, including older children, to educate and potentially inspire them. They plan to show it on BBC 4 as the channel features documentaries and focuses on an audience more suited to their topic.
Client Brief and Treatment
Sprite is a well-known fizzy drink produced and distributed by Coca-Cola. They are interested in creating a radio advertisement targeted at teenagers and young adults listening to Future Skills Radio, a college radio station. The proposed advertisement would have an upbeat style with popular music, fizzy drink sound effects, and an informal voiceover to appeal to the young demographic. It would portray Sprite's urban image through music without long spoken sections that could lose listeners' attention. The advertisement could be created and voiced by the media students themselves at low financial cost to Sprite.
Ellesse - Re brand
If there are any problems viewing it please contact me and i can e-mail it to you as a power point. Thanks
Evaluation Question 4
The target audience for a social realism media product would primarily be intellectual, serious film viewers seeking non-mainstream content. Venues that cater to this niche audience and regularly show social realism films include independent cinemas, streaming services like MUBI that focus on older and less popular genres, and BBC channels like BBC Four that target audiences interested in art, culture, and factual programs. Print media like the magazine Sight and Sound also attract knowledgeable, literate viewers interested in in-depth film reviews and discussions.
Evaluation question 3 – what kind of media
This document discusses different types of media institutions that could distribute a media product and the genres they typically feature. It provides examples of genres shown at various cinemas and film festivals. The key media institutions identified for distributing an independent, low-budget film are independent cinemas and film festivals. Independent cinemas help promote new films and film festivals provide exposure for independent works.
Anything goes
Billy smuggles himself onto a cruise ship to pursue his love, Hope. He disguises himself to avoid detection by the crew as Hope is engaged to another man. Moonface, an American gangster, helps Billy in his quest. The musical is set in the 1930s and would appeal to elderly audiences who may have seen it in their youth. For a school production, the main audience would be parents of the student cast. Marketing the school show would involve emails to parents and local radio ads, while a West End production would require nationwide TV, radio and poster campaigns months in advance.
Anything goes
Anything Goes is a musical set on a cruise ship in the 1930s. The storyline follows the character Billy who smuggles himself onto the ship disguised as others to pursue his love, Hope, and avoid detection by the crew. Hope is engaged to another man, complicating Billy's quest. The target audiences for a school production would primarily be parents of the student cast members, while an professional production in a major theater might attract older women who enjoy the theater. Advertisements should be placed several months in advance to sell tickets to both types of performances.
Final Caviar Writen Prop
Keroseen Productions proposes a business partnership with Caviar Gold to promote their artists and brand through a video documentary series and social media campaign. The proposal involves Keroseen accompanying Caviar Gold's music team on an upcoming tour to produce a 5-6 episode documentary series about the tour and artists. Short teaser videos would also be released on social media in the lead up to promote audience interest. The goal is to dramatically increase Caviar Gold's social media presence and audience outreach, helping to propagate their brand.
Distribution
Optimum is a major UK film distribution company that releases over 200 films per year across four categories. It focuses on British and world cinema. The document discusses that Optimum would be interested in distributing a British independent film. It then contrasts the strategies of large distribution companies like Paramount versus smaller independent distributors. Large companies have major marketing budgets and cinema partnerships to ensure wide releases and profits. However, they typically require big budgets and stars. Independent distributors work with lower budget and non-star films, focusing on limited releases through independent cinemas and festivals. The document suggests an independent British horror film without stars or budget would be best suited to a small UK distributor.
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Ancillary form
A double page spread is two connected pages in a publication with visuals or text extending across the binding. It features a large central image and informative text. Double page spreads are costly so used sparingly for prominent new products or features. They are common in newspapers but not broadsheets as the pages must be printed together. The spreads tend to be more visual than statistical and aim to inform readers of current events.
Resources and equipment
Final Cut Pro will be used for the main production to create transitions for the documentary, while Adobe InDesign and Photoshop will create the poster and double page spread. Footage will be filmed at ISO 400-800 to account for different lighting conditions on streets and in stores/alleys, with an aperture of f11-f16 to balance light levels and depth of field.
Ancillary form
A double page spread features a large image that extends across two pages in a publication. It is an eye-catching format rarely used unless announcing something important like a new product. Posters traditionally advertise to attract viewers through a large image and minimal text. Effective movie posters follow principles like getting attention, conveying themes subtly, and connecting to previous films in a series. Magazine layout involves setting grids and margins, balancing images and text, and optimizing readability through techniques like hyphenation and justification.
Genre conventions media a2
This document discusses conventions and genres related to a documentary being produced about the streetwear industry. It will target a niche audience of 18-25 year olds interested in streetwear. While it will follow some documentary conventions like interviews and location shooting, it takes an unconventional approach in other ways. It aims to be entertaining through editing and music rather than just informative. It also traveled outside its home base to film influencers across the country. The producers aim to represent reality through participatory filmmaking style while leaving an open conclusion due to the evolving nature of the industry.
Topic Research
This documentary will examine the streetwear resale market. It will feature interviews with anonymous resellers, cameos from customers discussing their purchases, footage of what people wear to brand drops which have become mini fashion shows, and interviews with influencers about the current state and future of streetwear culture. The resale market has grown due to limited releases from brands like Supreme, Palace, and Yeezy that create hype. While reselling allows some customers to afford items and creates jobs, it also makes products inaccessible to many and negatively impacts brands and culture.
Genre theory
Genre theory posits that genres are defined by certain conventions of content, themes, settings, and forms that are shared among texts belonging to that genre. However, genres are dynamic and open to negotiation rather than fixed forms. Individual texts can also belong to multiple genres depending on factors like location and time period. Genres provide frameworks that position readers and viewers in certain ways, but also offer pleasures through repetition and deviation from expectations.
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Unit 3 research
The document discusses research into existing skateboarding products such as film posters and videos. It notes common features like showing famous skateboarders and including sponsors in the title. It also analyzes audience research through observations and interviews. The research found that the target audience is mainly male teenagers who want to see tricks, falls and short, entertaining videos. Products will need clear, simple designs and mainstream brand appeals to engage this audience.
2. research
The document discusses research into existing skateboarding products such as film posters and videos. It notes common features like showing famous skateboarders and including sponsors in the title. It also analyzes audience research through observations and interviews. The research found that the target audience is mainly male teenagers who want to see tricks, falls and short, entertaining videos. Products will need clear, simple designs and mainstream brand appeals to engage this audience.
Powerpoint
The document discusses plans for a documentary focusing on body image and the modeling industry. It will narrow its topic to extremes in body image and plastic surgery. The primary audience is defined as white, female, class B-C1 aged 25 living in London. The secondary audience is defined as mixed race, female, class C2-E aged 18 also living in London. The documentary will be advertised through posters in the London Underground and shown in independent cinemas in London to target the primary audience. As an independent company, budget limits advertising to regional radio stations like Kiss FM for awareness of the film.
Audience feedback
The document summarizes audience feedback from test screenings of a documentary, its radio trailer, and print advertisement. The feedback was overwhelmingly positive and showed that all three promotional products were engaging, professionally made, and effectively worked together to promote the documentary. Areas that could be improved included further developing the entertainment value and giving more context about the documentary in the print ad. Overall, the audience response validated that the documentary and its ancillary products followed standard codes and conventions of the media.
Powerpoint
The document summarizes the results of questionnaires given to the target audience for a documentary project. The questionnaires covered topics like preferred content, style, and format for the documentary, promotional poster, and radio advertisement. Overall, the responses indicated that the audience prefers a mixture of cinematic shots and interviews for the documentary, close-up shots of interviewees, instrumental music for the radio advertisement, and a simple design with the image as the main focus for the promotional poster.
Question 3
The document summarizes feedback from 20 people on a documentary and its related radio trailer and print advert. Key findings include:
- 18/20 people said they would watch the full documentary due to the intriguing topic. Interviews were the most popular feature.
- The radio trailer was effective at making people want to watch the documentary, with strengths being the interesting clips.
- The print advert was also very successful at making people want to watch the documentary due to the striking main image.
- Overall, the products were rated highly professional and showed good continuity across the supernatural theme.
What have you learned from you audience feedback?
The document summarizes key learnings from audience feedback on a documentary, print ad, and radio trailer. It discusses the following main points:
1) Audiences responded positively that the three products fit well together due to consistent codes, conventions, house style and color scheme. This shows the importance of consistency across products.
2) Most audiences said they would watch the full 30-minute documentary after seeing the first 5 minutes, indicating they found the documentary interesting.
3) Audience feedback suggested improving longer interviews by using more interviews and cutaways to keep interest. They also noted potential improvements to camerawork and coverage of certain documentary sections.
Poster Survey
The document summarizes the results of a survey about a movie poster called "Blood Circle". 22 people participated in the survey. The results showed that the poster appealed equally to both male and female audiences aged 18-20, which was the target demographic. Most respondents thought the poster suggested the horror genre and had a British style. While most said they would see the movie, some noted that similar British films often go straight to DVD. The poster creators felt improvements could still be made to increase its professional look.
Evaluation question 3
The document summarizes feedback received from audience members who viewed the documentary and other related media texts. Key findings include:
- Audience members found the documentary, print advert, and voiceover to be interesting and professional.
- Most audience members wanted to watch the full documentary after viewing clips.
- The scheduling of the documentary was found to be suitable for the target audience.
- Interviews were seen as interesting and relevant to the topic of convenience food.
- The radio trailer was very effective at motivating people to watch the documentary.
What have you learned from you audience feedback?
The document summarizes feedback received from an audience on a documentary, print ad, and radio trailer created by the document's authors. The feedback revealed several strengths, including that the audience felt the three products fit well together due to consistent codes, conventions, house style and color scheme. Nearly all of the audience wanted to watch the full 30-minute documentary after seeing the first 5 minutes. Areas for improvement included longer interviews that could bore audiences, and ensuring stable camerawork during shooting. The authors learned the importance of following consistent styles across products and keeping interviews and footage engaging through cuts and stable cameras.
Final questionaire
The document summarizes the results of a questionnaire about audience preferences for an unsigned music documentary. Key findings include:
- Respondents were interested in unsigned music and enjoyed previous music documentaries.
- They had a greater interest in the musical elements but also wanted personal perspectives from bands.
- Medium shots and location interviews were preferred over close-ups or studio backgrounds.
- Short cuts and a mix of crowd and band footage was preferred over long shots for performance segments.
Evaluation question 3
The document summarizes audience feedback received for a documentary. Questionnaires were used to collect feedback from viewers on aspects like interest, entertainment, professionalism, and whether the media texts fit the topic. The average ratings were positive, around a score of 4 out of 5. Viewers also provided written comments praising angles, music, and the professional quality. Conclusions from the feedback were that the documentary and advertising were engaging and well-produced while still having room for improvement in specific topic coverage.
Evaluation; qu 4 ppt
The target audience for the motorsports film would primarily be males. However, the film aims to attract a niche domestic audience locally around the Silverstone race track, as filming there would make it more interesting for locals than a global audience. A smaller, niche audience would help meet distribution goals on a small budget. The filmmakers expect the British Board of Film Classification (BBFC) to rate the completed film 15 due to potentially disturbing scenes and language used to convey emotion.
Evaluation question 3
The document contains two questionnaires, one for a poster and one for a radio advert, related to a documentary project. The poster questionnaire contains 11 questions about the relevance, design, target audience, and effectiveness of the poster. The radio advert questionnaire contains 10 similar questions about the appeal, clarity, ability to promote the documentary, and areas for improvement.
Advertising campaigns
The document discusses ideas for advertising campaigns. It analyzes elements used in successful advertising campaigns by Cilit Bang, Adidas, and Dior Sauvage that could be applied to new campaigns. These elements include using a lively presenter, repetition of the product name, inclusion of consumers in ads, celebrity endorsements, dynamic shots, incorporation of symbols and logos, use of distinct colors, catchy slogans, and featuring a narrative. The document advocates adapting these techniques to make new advertising campaigns more memorable and appeal to a wide target audience.
Marketing a movie
This document discusses various aspects of marketing a movie, including defining marketing, developing a marketing strategy, budgeting, determining target audiences, and utilizing market research and word-of-mouth promotion. It notes that the average marketing budget for a Hollywood movie is 50% of its production budget. Successful marketing involves finding key selling points, determining the appropriate release timing and platforms, and getting people interested and talking positively about the film. Market research through test screenings and materials testing can provide feedback to improve the film and marketing campaign.
Evaluation 3
The document discusses choosing a media institution to distribute a British film. It analyzes potential distributors before selecting Film 4. Key reasons for choosing Film 4 include that it is a major name in British film distribution, has experience with similar films, invests £500,000 in productions, and owns popular TV channels for advertising and screening films. Other potential distributors like Working Title Films were rejected for not being a good fit for the film's genre.
Evaluation question 3 audience feedback
The document analyzes feedback from an audience questionnaire about a documentary on coffee. The responses were overwhelmingly positive, with most respondents finding the documentary extract informative, entertaining, and professionally made/edited. Only one person said they wouldn't watch the full documentary. Suggested areas for improvement included improving the background voice quality and adding more historical information on coffee. Feedback on the print ad and radio trailer was also positive, with most respondents finding them professionally done and relating well to the documentary's theme. This feedback indicates the documentary and promotional materials achieved their goals of interesting audiences and meeting professional standards.
Evaluation question 3 audience feedback
The document analyzes feedback from test audiences on various elements of a coffee documentary. It found that most respondents were women aged 15-35 who found the documentary informative, entertaining and professionally produced. However, some felt background audio needed improving and suggested adding more historical context. Feedback also indicated the print ad and radio trailer were effective at promoting the documentary but could be enhanced further. The conclusions were that audience feedback validated many aspects but also provided insights on small changes to make the documentary more appealing to broader audiences.
Evaluation question 3
The document discusses audience feedback received for a documentary on convenience foods. Questionnaires were completed by viewers which asked about their opinions on interestingness, entertainment, professionalism, and desire to watch the full documentary after a clip. Most feedback was positive, rating the documentary and advertising materials highly. Areas identified for potential improvement included making some parts of the documentary more interesting and appealing to a wider audience. The interviews and flow of topics received particularly positive reviews.
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6:个人职称评审加20分
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◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Media a2 work final questionnaire
- 1. Final questionnaire We asked 10 people in our target audience to fill out a questionnaire based on our main documentary task which gave us these results…
- 2. MAINTASK
- 3. Q1:What do you know about streetwear? • Lots - 5 • Not much - 4 • Nothing - 1 • The majority of our target audience said they know a lot about streetwear showing that it is an industry people are interested in. However a lot of people said they did not know much about the industry so it shows it is an industry that people can be educated on. Votes Lots Not much Nothing
- 4. Q2. Are you into streetwear • Yes - 6 • A little - 1 • No - 3 • The majority of our target audience are into streetwear which is a niche area of the fashion industry with at least 70% of the demographic we asked being interested in it Votes Yes A little No
- 5. Q3. Since this is an ‘urban’ documentary do you expect it to have an urban aesthetic or a more ‘serious’ look • Yes - 7 • No - 3 • Our target audience has substantially chosen for an urban aesthetic which was expected as of the industry we are making our documentary about Votes Yes No
- 6. Q4.Would you like this documentary to be UK specific or have an international appeal? • UK specific - 5 • International - 5 • As the audience was indecisive about whether it wanted it to be UK specific or international we will make this decision based on our findings during production Votes UK specific
- 7. Q5. Have you ever watched a short documentary on fashion? • Yes - 8 • No - 2 • This shows our audience is interested in fashion and multiple areas on it, which is key as streetwear takes inspiration from many different areas of fashion. So this lets us know to pursue with our idea. Votes Yes No
- 8. Q6. Do you want to see a clear conclusion in the footage about the reselling industry? • Clear conclusion - 3 • Letting the footage speak for itself - 7 • Due to these results we will let the conclusion of the opinion unfold during the documentary with it not being obviously stated. Votes Clear Conclusion Let the footage speak for itself
- 9. Q7. Short takes or Long takes used to inform the audience? • Short takes – 5 • Long takes – 5 • Due to this we will have long takes being used during interviewers however we will also have short takes of the scenery and ’fit pics’ being integrated. Votes Yes No
- 10. Q8. Would you prefer to see more resellers or general customers? • Resellers - 4 • General customers - 6 • Due to this close result we will show more general customers, although we may show resellers as general customers if they also buy the products to wear and keep. Sales Resell General customers
- 11. Q9. Do you want the documentary to be brand specific? • Specific to brands - 4 • General streetwear - 6 • Due to this we will not just focus on Supreme and Palace but will also include new independent big cartel brands and up and coming brands that have no received much attention but are still prominent in the streetwear industry but do not have a resell industry. Votes Specific brands General streetwear
- 12. Q10.We planned to visit other streetwear stores to show the contrast between the ‘hyped’ brands and the other streetwear brands, should we continue with this? • Yes continue - 7 • No - 3 Votes Yes No
- 13. Q11. Do you prefer to see someone doing the interview of someone or just the voice over of someone being asked? • Have an interviewer - 2 • No interviewer – 8 • We will have just the questions/interviews taking place with no interviewer however if we do interviews outside one of our chosen locations e.g. outside Supreme to its consumers we will have an interviewer for that Votes Have an interviewer No interviewer