A double page spread features a large image that extends across two pages in a publication. It is an eye-catching format rarely used unless announcing something important like a new product. Posters traditionally advertise to attract viewers through a large image and minimal text. Effective movie posters follow principles like getting attention, conveying themes subtly, and connecting to previous films in a series. Magazine layout involves setting grids and margins, balancing images and text, and optimizing readability through techniques like hyphenation and justification.
The questionnaire results showed that the target audience has varying levels of knowledge about streetwear but most are interested in it. The majority are into streetwear and expect the documentary to have an urban aesthetic. Audience preferences were split on whether it should have a UK or international focus. Most had watched other fashion documentaries. They preferred the documentary to let the conclusion unfold naturally and use both short and long takes. It will feature more general customers than resellers and will not focus on just a few brands. It will continue visiting other stores to show contrasts and will primarily use voiceovers rather than live interviews.
The document analyzes the poster for the Complex Supreme documentary. It notes that:
1) The poster uses money iconography to represent the influential resale market and how much money circulates in it.
2) It features recognizable Supreme branding like the font and shopping bag to draw the attention of urban audiences familiar with the brand.
3) The subtitle about resellers is in small font, reflecting the stigma around the underground resale industry. The replacement of clothing with money suggests the market destroys brand appreciation.
4) High key lighting is used to enlighten viewers about the enigmatic underground economy.
The questionnaire given to the target audience for a documentary on streetwear fashion yielded the following main results:
- The majority were interested in or knew about streetwear already
- Over 70% said they were into streetwear
- They expected an urban aesthetic given the topic
- Responses were split on whether it should focus on the UK or have international appeal
- Most had watched a short documentary on fashion before
- They preferred to let the conclusion about the reselling industry unfold naturally in the footage rather than have a clear statement
- Responses were split on using long or short takes to inform viewers
- Slightly more wanted to see general customers than resellers featured
- They preferred the documentary
Final Cut Pro will be used for the main production to create transitions for the documentary, while Adobe InDesign and Photoshop will create the poster and double page spread. Footage will be filmed at ISO 400-800 to account for different lighting conditions on streets and in stores/alleys, with an aperture of f11-f16 to balance light levels and depth of field.
This documentary will examine the streetwear resale market. It will feature interviews with anonymous resellers, cameos from customers discussing their purchases, footage of what people wear to brand drops which have become mini fashion shows, and interviews with influencers about the current state and future of streetwear culture. The resale market has grown due to limited releases from brands like Supreme, Palace, and Yeezy that create hype. While reselling allows some customers to afford items and creates jobs, it also makes products inaccessible to many and negatively impacts brands and culture.
This document discusses conventions and genres related to a documentary being produced about the streetwear industry. It will target a niche audience of 18-25 year olds interested in streetwear. While it will follow some documentary conventions like interviews and location shooting, it takes an unconventional approach in other ways. It aims to be entertaining through editing and music rather than just informative. It also traveled outside its home base to film influencers across the country. The producers aim to represent reality through participatory filmmaking style while leaving an open conclusion due to the evolving nature of the industry.
A double page spread is two connected pages in a publication with visuals or text extending across the binding. It features a large central image and informative text. Double page spreads are costly so used sparingly for prominent new products or features. They are common in newspapers but not broadsheets as the pages must be printed together. The spreads tend to be more visual than statistical and aim to inform readers of current events.
Genre theory posits that genres are defined by certain conventions of content, themes, settings, and forms that are shared among texts belonging to that genre. However, genres are dynamic and open to negotiation rather than fixed forms. Individual texts can also belong to multiple genres depending on factors like location and time period. Genres provide frameworks that position readers and viewers in certain ways, but also offer pleasures through repetition and deviation from expectations.
The questionnaire results showed that the target audience has varying levels of knowledge about streetwear but most are interested in it. The majority are into streetwear and expect the documentary to have an urban aesthetic. Audience preferences were split on whether it should have a UK or international focus. Most had watched other fashion documentaries. They preferred the documentary to let the conclusion unfold naturally and use both short and long takes. It will feature more general customers than resellers and will not focus on just a few brands. It will continue visiting other stores to show contrasts and will primarily use voiceovers rather than live interviews.
The document analyzes the poster for the Complex Supreme documentary. It notes that:
1) The poster uses money iconography to represent the influential resale market and how much money circulates in it.
2) It features recognizable Supreme branding like the font and shopping bag to draw the attention of urban audiences familiar with the brand.
3) The subtitle about resellers is in small font, reflecting the stigma around the underground resale industry. The replacement of clothing with money suggests the market destroys brand appreciation.
4) High key lighting is used to enlighten viewers about the enigmatic underground economy.
The questionnaire given to the target audience for a documentary on streetwear fashion yielded the following main results:
- The majority were interested in or knew about streetwear already
- Over 70% said they were into streetwear
- They expected an urban aesthetic given the topic
- Responses were split on whether it should focus on the UK or have international appeal
- Most had watched a short documentary on fashion before
- They preferred to let the conclusion about the reselling industry unfold naturally in the footage rather than have a clear statement
- Responses were split on using long or short takes to inform viewers
- Slightly more wanted to see general customers than resellers featured
- They preferred the documentary
Final Cut Pro will be used for the main production to create transitions for the documentary, while Adobe InDesign and Photoshop will create the poster and double page spread. Footage will be filmed at ISO 400-800 to account for different lighting conditions on streets and in stores/alleys, with an aperture of f11-f16 to balance light levels and depth of field.
This documentary will examine the streetwear resale market. It will feature interviews with anonymous resellers, cameos from customers discussing their purchases, footage of what people wear to brand drops which have become mini fashion shows, and interviews with influencers about the current state and future of streetwear culture. The resale market has grown due to limited releases from brands like Supreme, Palace, and Yeezy that create hype. While reselling allows some customers to afford items and creates jobs, it also makes products inaccessible to many and negatively impacts brands and culture.
This document discusses conventions and genres related to a documentary being produced about the streetwear industry. It will target a niche audience of 18-25 year olds interested in streetwear. While it will follow some documentary conventions like interviews and location shooting, it takes an unconventional approach in other ways. It aims to be entertaining through editing and music rather than just informative. It also traveled outside its home base to film influencers across the country. The producers aim to represent reality through participatory filmmaking style while leaving an open conclusion due to the evolving nature of the industry.
A double page spread is two connected pages in a publication with visuals or text extending across the binding. It features a large central image and informative text. Double page spreads are costly so used sparingly for prominent new products or features. They are common in newspapers but not broadsheets as the pages must be printed together. The spreads tend to be more visual than statistical and aim to inform readers of current events.
Genre theory posits that genres are defined by certain conventions of content, themes, settings, and forms that are shared among texts belonging to that genre. However, genres are dynamic and open to negotiation rather than fixed forms. Individual texts can also belong to multiple genres depending on factors like location and time period. Genres provide frameworks that position readers and viewers in certain ways, but also offer pleasures through repetition and deviation from expectations.
The document discusses various elements of effective presentations, including context, presenter, audience, message, reaction, method, and impediments. It provides details on each element and emphasizes the importance of understanding context, such as the audience and setting. It also discusses types of visual aids like objects, photographs, and PowerPoint, and their purpose in enhancing and clarifying messages. Tips are provided for using PowerPoint and overhead projectors effectively in presentations.
The document provides guidelines for writing copy for various media including print, television, outdoor, radio, and digital. It discusses key elements of effective copywriting across different formats. For print, it describes elements like headlines, subheads, images, body copy, and calls to action. For television, it covers storyboards, balancing words and visuals, and formats like demonstration and narrative. Outdoor guidelines emphasize brevity and identity. Radio tips stress simplicity, repetition, and entertainment. Digital writing should be keyword-rich, concise, and scannable.
The document provides information about Irn Bru, a Scottish soft drink brand, and discusses their marketing strategies. It notes that Irn Bru uses bold orange colors and catchy slogans to stand out. Their advertisements often use humor, comedy, and sometimes controversial shock factors to engage audiences. Research on their video advertisements found they parody popular films and use reward power by depicting happy families to persuade people to buy the product.
This document discusses visuals used in presentations and provides tips for creating effective visuals. It defines what a visual is and explains the purposes of visuals, such as illustrating ideas, motivating audiences, and reinforcing information. It then lists eight tips for creating engaging visual presentations, including telling a story, using fewer slides and fonts, employing photos and graphs, considering typography and colors, and structuring slides properly. The document also provides guidance on visual design elements like backgrounds, contrasts, and borders. It emphasizes using visuals to display specific types of information and explains why visuals are important for presentations.
The document discusses elements that make for a successful movie poster design. It notes that posters should grab audience attention using techniques like mystery, tension, or iconic imagery related to the film without revealing too much of the plot. Successful posters also establish a recognizable "house style" and aesthetic that can be continued in later marketing. When designing a poster, the document recommends considering these techniques like mystery, tension, iconic imagery, and developing a consistent style to attract a wide audience and create lasting appeal for the film.
GRAPHIC DESIGN FOR NON-DESIGNERS
Have you ever wondered what graphic designers know that makes their work look so great?
Our panel shares their secrets so that you can make your own posters, brochures and other print materials. Anyone can make effective and attractive materials with the right knowledge. You'll come away with tips and advice that can noticeably improve your desktop publishing or do-it-yourself design and a get better sense of when to use the talents of a trained graphic designer.
Panel:
Amy Allen-Muncey, Cober Evolving Solutions
Nathan Robertson, Communitech
Brendan Waller, dsgn network
Nine Habits of Effective Designers outlines key principles for graphic designers to follow: 1) Keep designs simple and remove unnecessary elements; 2) Clearly establish a visual hierarchy; 3) Use principles of contrast, repetition, alignment and proximity (CRAP) to guide the eye; 4) Limit fonts to one serif and one sans serif; 5) Use a "magic number" like 12 for layout grids and type sizes; 6) Imitate respected designers but develop your own style; 7) Use color consciously and consistently; 8) Follow principles of alignment and grid layout; 9) Design at the intended size without scaling.
Rhiannah Baker evaluated the production process of her photography magazine by researching existing products, planning layouts and scheduling work, and received feedback noting the vibrant colors and quality images but suggesting improvements to text alignment and page number size.
The document provides tips for designing effective social media graphics and images. It recommends using original, high-quality images that are consistent with your brand identity. Images should be relevant to your target audience and message. Cover photos, in particular, get a lot of attention so they need eye-catching designs. The document also discusses dimensions, fonts, colors, templates and optimization tools to create engaging graphics. Good examples from brands like Heineken, Oreo and Nike show creative uses of products and branding in social images.
This document contains ideas for promotional materials for a landscaping and building supplies company. Five ideas are presented and evaluated:
1. A 3-sided leaflet showing all products and descriptions aimed at companies.
2. A booklet-style 2-sided leaflet featuring popular products, company info, and prices for personal customers.
3. A simplified logo and letterhead with contact details.
4. A basic business card with images, info, logo, and slogan.
5. A double-sided business card with images on the back overlaying info on the front.
The document assesses each idea's match to the client's needs and the creator's ability to complete
The document outlines the 7 step process for editing a film magazine cover. Step 1 discusses selecting an appealing image for the cover that links to the film's trailer. Step 2 edits out the background of the selected image. Step 3 adds the masthead, slogan, and website information. Step 4 adds the main cover line, colors the text, and includes a quote and sneak preview. Step 5 adds an enticing plug to win prizes. Step 6 includes a barcode and QR code. Step 7 adds extra bonuses and behind the scenes content diagonally for visual interest.
This document provides guidance on designing effective conference posters. It emphasizes keeping the poster clear, concise and well-organized with a visual hierarchy. Key tips include cutting body text to under 1000 words, using design principles like contrast and alignment, and considering typography, color schemes, graphics and layout. The goal is to attract readers from a distance and communicate your message in a glance. Resources for images, templates and tutorials are also listed.
The document discusses the key elements that make an effective advertisement, including attention grabbers, trust development, positive associations, a desire hook, and a call to action. It notes that attention grabbers like catchy music, visual humor, and appealing to senses can catch a viewer's attention. Trust must be established through a well-produced ad and likable characters. Creating positive feelings through babies, animals, beauty, comedy etc. helps associate products with those feelings. The ad must tell a story to create desire for the product and motivate action through behavior modeling or explicit calls to action.
This document analyzes how a magazine product uses and develops conventions of real media.
It summarizes that the magazine follows several conventions including having a large, bold masthead; high quality main images; taglines and local images to create regional identity; and consistent fonts, colors and layouts across pages.
The website also conforms to conventions such as having the same masthead on all pages for brand recognition, images and tabs for navigation, and multiple contact options on the contact page. Repetition of images from the magazine and website provides pleasure through familiarity and difference according to media theory.
The document provides research on car graphics for a project on creating a fanzine. It discusses different types of car wrap materials and their properties. It also outlines the tools used to apply car wrap, including heat guns, squeegees, and cutting blades. Examples of existing car magazines and logos of car wrap companies are analyzed to inform the design of the fanzine. An audience survey was conducted to understand the target demographics, which showed interest was highest among younger males but appeal to both genders is important. The research will help design an engaging fanzine on car graphics.
The document contains feedback from a survey on a presentation pitch. It includes several paragraphs where the author reflects on the feedback and how it will help them improve future pitches. They agree with feedback that their presentation was of high quality but could still be improved to a more professional level. The feedback also showed areas they need to add more details. The author concludes that the feedback identifies keys areas for improvement and what makes a pitch successful so they can create better pitches in the future.
A lightening speed introduction to the world of digital design. Targeted at people from graphic design, advertising or marketing backgrounds who are looking to make the transition into the digital design world.
The document outlines a proposal for a new youth sports magazine called The Sports Life (TSL) commissioned by The Northern Echo newspaper. TSL will target male teenagers aged 15-23 and include relatable content on sports and fitness. It will be financed through advertising sales and cost £1.99 per issue. The proposal includes plans for personnel, equipment, printing costs, estimated income from ads and sales, and shows the magazine will turn a profit while adhering to industry standards.
This document discusses various types of visual aids that can be used for presentations, including PowerPoint, whiteboards, video clips, flip charts, and posters. It provides tips for using each type of visual aid effectively and ensuring the presentation remains clear, legible, and engaging for the audience. Key recommendations include keeping visuals simple, using large text sizes, limiting animation and graphics, and always having a backup plan in case of technical issues.
The document discusses various elements of effective presentations, including context, presenter, audience, message, reaction, method, and impediments. It provides details on each element and emphasizes the importance of understanding context, such as the audience and setting. It also discusses types of visual aids like objects, photographs, and PowerPoint, and their purpose in enhancing and clarifying messages. Tips are provided for using PowerPoint and overhead projectors effectively in presentations.
The document provides guidelines for writing copy for various media including print, television, outdoor, radio, and digital. It discusses key elements of effective copywriting across different formats. For print, it describes elements like headlines, subheads, images, body copy, and calls to action. For television, it covers storyboards, balancing words and visuals, and formats like demonstration and narrative. Outdoor guidelines emphasize brevity and identity. Radio tips stress simplicity, repetition, and entertainment. Digital writing should be keyword-rich, concise, and scannable.
The document provides information about Irn Bru, a Scottish soft drink brand, and discusses their marketing strategies. It notes that Irn Bru uses bold orange colors and catchy slogans to stand out. Their advertisements often use humor, comedy, and sometimes controversial shock factors to engage audiences. Research on their video advertisements found they parody popular films and use reward power by depicting happy families to persuade people to buy the product.
This document discusses visuals used in presentations and provides tips for creating effective visuals. It defines what a visual is and explains the purposes of visuals, such as illustrating ideas, motivating audiences, and reinforcing information. It then lists eight tips for creating engaging visual presentations, including telling a story, using fewer slides and fonts, employing photos and graphs, considering typography and colors, and structuring slides properly. The document also provides guidance on visual design elements like backgrounds, contrasts, and borders. It emphasizes using visuals to display specific types of information and explains why visuals are important for presentations.
The document discusses elements that make for a successful movie poster design. It notes that posters should grab audience attention using techniques like mystery, tension, or iconic imagery related to the film without revealing too much of the plot. Successful posters also establish a recognizable "house style" and aesthetic that can be continued in later marketing. When designing a poster, the document recommends considering these techniques like mystery, tension, iconic imagery, and developing a consistent style to attract a wide audience and create lasting appeal for the film.
GRAPHIC DESIGN FOR NON-DESIGNERS
Have you ever wondered what graphic designers know that makes their work look so great?
Our panel shares their secrets so that you can make your own posters, brochures and other print materials. Anyone can make effective and attractive materials with the right knowledge. You'll come away with tips and advice that can noticeably improve your desktop publishing or do-it-yourself design and a get better sense of when to use the talents of a trained graphic designer.
Panel:
Amy Allen-Muncey, Cober Evolving Solutions
Nathan Robertson, Communitech
Brendan Waller, dsgn network
Nine Habits of Effective Designers outlines key principles for graphic designers to follow: 1) Keep designs simple and remove unnecessary elements; 2) Clearly establish a visual hierarchy; 3) Use principles of contrast, repetition, alignment and proximity (CRAP) to guide the eye; 4) Limit fonts to one serif and one sans serif; 5) Use a "magic number" like 12 for layout grids and type sizes; 6) Imitate respected designers but develop your own style; 7) Use color consciously and consistently; 8) Follow principles of alignment and grid layout; 9) Design at the intended size without scaling.
Rhiannah Baker evaluated the production process of her photography magazine by researching existing products, planning layouts and scheduling work, and received feedback noting the vibrant colors and quality images but suggesting improvements to text alignment and page number size.
The document provides tips for designing effective social media graphics and images. It recommends using original, high-quality images that are consistent with your brand identity. Images should be relevant to your target audience and message. Cover photos, in particular, get a lot of attention so they need eye-catching designs. The document also discusses dimensions, fonts, colors, templates and optimization tools to create engaging graphics. Good examples from brands like Heineken, Oreo and Nike show creative uses of products and branding in social images.
This document contains ideas for promotional materials for a landscaping and building supplies company. Five ideas are presented and evaluated:
1. A 3-sided leaflet showing all products and descriptions aimed at companies.
2. A booklet-style 2-sided leaflet featuring popular products, company info, and prices for personal customers.
3. A simplified logo and letterhead with contact details.
4. A basic business card with images, info, logo, and slogan.
5. A double-sided business card with images on the back overlaying info on the front.
The document assesses each idea's match to the client's needs and the creator's ability to complete
The document outlines the 7 step process for editing a film magazine cover. Step 1 discusses selecting an appealing image for the cover that links to the film's trailer. Step 2 edits out the background of the selected image. Step 3 adds the masthead, slogan, and website information. Step 4 adds the main cover line, colors the text, and includes a quote and sneak preview. Step 5 adds an enticing plug to win prizes. Step 6 includes a barcode and QR code. Step 7 adds extra bonuses and behind the scenes content diagonally for visual interest.
This document provides guidance on designing effective conference posters. It emphasizes keeping the poster clear, concise and well-organized with a visual hierarchy. Key tips include cutting body text to under 1000 words, using design principles like contrast and alignment, and considering typography, color schemes, graphics and layout. The goal is to attract readers from a distance and communicate your message in a glance. Resources for images, templates and tutorials are also listed.
The document discusses the key elements that make an effective advertisement, including attention grabbers, trust development, positive associations, a desire hook, and a call to action. It notes that attention grabbers like catchy music, visual humor, and appealing to senses can catch a viewer's attention. Trust must be established through a well-produced ad and likable characters. Creating positive feelings through babies, animals, beauty, comedy etc. helps associate products with those feelings. The ad must tell a story to create desire for the product and motivate action through behavior modeling or explicit calls to action.
This document analyzes how a magazine product uses and develops conventions of real media.
It summarizes that the magazine follows several conventions including having a large, bold masthead; high quality main images; taglines and local images to create regional identity; and consistent fonts, colors and layouts across pages.
The website also conforms to conventions such as having the same masthead on all pages for brand recognition, images and tabs for navigation, and multiple contact options on the contact page. Repetition of images from the magazine and website provides pleasure through familiarity and difference according to media theory.
The document provides research on car graphics for a project on creating a fanzine. It discusses different types of car wrap materials and their properties. It also outlines the tools used to apply car wrap, including heat guns, squeegees, and cutting blades. Examples of existing car magazines and logos of car wrap companies are analyzed to inform the design of the fanzine. An audience survey was conducted to understand the target demographics, which showed interest was highest among younger males but appeal to both genders is important. The research will help design an engaging fanzine on car graphics.
The document contains feedback from a survey on a presentation pitch. It includes several paragraphs where the author reflects on the feedback and how it will help them improve future pitches. They agree with feedback that their presentation was of high quality but could still be improved to a more professional level. The feedback also showed areas they need to add more details. The author concludes that the feedback identifies keys areas for improvement and what makes a pitch successful so they can create better pitches in the future.
A lightening speed introduction to the world of digital design. Targeted at people from graphic design, advertising or marketing backgrounds who are looking to make the transition into the digital design world.
The document outlines a proposal for a new youth sports magazine called The Sports Life (TSL) commissioned by The Northern Echo newspaper. TSL will target male teenagers aged 15-23 and include relatable content on sports and fitness. It will be financed through advertising sales and cost £1.99 per issue. The proposal includes plans for personnel, equipment, printing costs, estimated income from ads and sales, and shows the magazine will turn a profit while adhering to industry standards.
This document discusses various types of visual aids that can be used for presentations, including PowerPoint, whiteboards, video clips, flip charts, and posters. It provides tips for using each type of visual aid effectively and ensuring the presentation remains clear, legible, and engaging for the audience. Key recommendations include keeping visuals simple, using large text sizes, limiting animation and graphics, and always having a backup plan in case of technical issues.
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This document announces the winners of the 2024 Youth Poster Contest organized by MATFORCE. It lists the grand prize and age category winners for grades K-6, 7-12, and individual age groups from 5 years old to 18 years old.
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2. Double page spread
• A double page spread is two pages treated as one in a publication, with images or text
extending across the binding.
• They conventionally have a large picture and the text is informative however the main
attraction is the large image. They are costly so rarely used unless for a distinct and
highly noticeable feature, this is sometimes used when a business is launching a new
product so a new documentary is perfect for this.
• They are traditional features in a newspaper, however they do not feature as they can
not print on a traditional broadsheet, so they are traditionally viewed by fox thinkers
who tend to read tabloids such as The Sun. A double page spread has to be printed so
pages are connected for it to work so in a 12-page newspaper, pages 2 and 11 are printed
on the same sheet, as are pages 3 and 10, 4 and 9 etc.
• They traditionally as how they’re featured in more tabloids do not use hard hitting
information and facts and statistics but are more informative to the audience about what
is going on.
4. Poster
• Posters are traditionally used to attract the viewer/target audience to view
the product you are trying to sell. They will have minimal text and a large
image to entice the viewer.
• As of our production company being an independent they will put reviews on
the front cover to reach a wider audience however these are traditionally
aimed at the sophisticated A-C1 audience and the target audience for our
production is B-C2.
• Posters have always been a form of traditional above the line paid for
advertisement as it is proven to work.
5. 7 key elements of a movie poster – 1-4
• 1. Include the sales formula AIDA - attention, interest, desire, and action, the most
important part of this is attention and getting the attention of passers by to view.
• 2. Iconography – Presenting the themes in a subtle way but not revealing what they exactly
are.
• 3. Creating an incentive to see the film this can be done by putting the viewer in the
middle of a scene from the production. This creates the incentive to view it through the
desire of the viewer to find out what happens, which can only be done through viewing the
film. However this works best with fantasy or unrealistic events taking place in films so we
will not use this method.
• 4. Appeal – appealing to fans and non fans. This is meant in how true fans of a director of
production will already know about the film. Such as Quentin Tarantino in Inglourious
Basterds. As true fans of his are already aware of the production and there is a stronger
bond between the audience and a director than an actor, due to how in the same film Brad
Pitts name is heavily advertised as he is an actor to bring non fans of the genre of director
into viewing the production
6. Key elements 5-7
• 5. A look consistent with the story and what happens in the production. Create a
poster that’s style is the same as the production so the poster tells the story and
lets you know what your in for before you have seen it e.g. a Spiderman poster
immediately lets you know and appeals to the comic book fans it is based off.
• 6. Lasting appeal – creating a poster that has the same appeal as a DVD cover than
as a poster, by creating it so that all the key elements are on show. Creating a
universally formatted poster.
• 7. Lastly it is that if it is a sequel make it obvious and make it connect with the
original production, however as our production is the first of its kind and is not a
sequel then we will not be worried about this.
• Site used - https://www.webdesignerdepot.com/2011/02/7-elements-of-a-great-
movie-poster-design/
8. Rules of third
• Rules of thirds is a set of guideline which applies to the process of
composing videos and photographs. The guideline proposes that an image
should be imagined as divided into nine equal parts by two equally spaced
horizontal lines and two equally spaced vertical lines and the important
compositional shots and images should be placed along these lines.
9. Colour Theory
• Color theory involves, Primary; red, blue and yellow. Secondary
colours; Green, orange and purple which are formed by mixing the
primary colours and Tertiary Colours; Yellow-orange, red-orange,
red-purple, blue-purple, blue-green & yellow-green.
• Colour theory is important as it can help represent emotions and
feelings that we wish to portray to the audience.
10. Magazine Layout
• Magazine layout works in 15 steps; The set up; the bleed needs to be 2 mm so we
have some space for images to overlap, the margins to 10 mm for top and bottom,
the inside margin to 13 mm and the outside margin to 20 mm this needs to be done
to create a better aesthetic for when it is printed.
• The second step is to create a grid as it enables you to create a framework for
positioning content and to make your content look professional.
• Step 3 is to do with the background image. You need to create a balance between
the white space, images and text. A good technique is to use an image with a lot of
'empty' space meaning space around the subject.
• Step 4 – if you are placing the text on the opposite side to the subject image place
it at the same vertical and horizontal position. “This creates an imaginary line that
connects the image with the text”.
11. • Step 5- is to set up a baseline grid providing flexibility to text sizes.
• Step 6 is to change the paragraph structure to go with your style.
• Step 7 is done by setting up the alignment, this is done by going on to Indents and
Spacing and set the Alignment to Left Justify.
• Step 8 – Hyphenation – this is key as it makes the text more aesthetically pleasing.
Breaking it up at the end of a line and connecting a word with another whilst
keeping it structured and not leaving gaps at the end of the lines.
• Step 9 is - Justification - Set the word spacing to a minimum of 85% and the
maximum to 105%. This way the words don't have large or small gaps between them,
this accompanied with the hyphenation creates a visually more pleasing article.
• Step 10 – is to alter your text colour to make it stand out and ‘pop’.
12. • Step 11 - Text columns – reduce the text frame this results in the line length being reduced
and the readability increases.
• Step 12 – Headline. The headline needs to be between 42 pts and a negative tracking value
of -50 to decrease the spacing between the letters
• Step 13 - Span columns – however we will not be using this as it is not conventional.
• Step 14– Heading adjustment – if letters are touching set the kerning to 75 between the
letters which creates enough space to separate them.
• Step 15 – Optical margin alignment - this pushes the hyphens, quotation marks and wide
characters such as the W and A outside the text frame. This increases the look of the edges
and due to that aesthetically improves the production.
• The site used to find this information was https://design.tutsplus.com/tutorials/how-to-
create-a-professional-magazine-layout--vector-3702
• It is an Indesign guide, this was chosen as our magazine ancillary task is being completed on
Indesign.
13. Design Rules
• Design rules are 1. The width rule this specifies the minimum
width of any shape in the design. 2. The spacing rule specifies the
minimum distance between two adjacent objects. These rules
change with the layers, the lowest layers have the smallest rules.
• When this is not the case in a two layer rule specifies a
relationship that must exist between two layers. Such as if the
encloser rule requires that an object must be covered. Since 2007
a typical value would be 10nm.
• These are the most crucial rules needed.
14. Marketing Strategies
• Costs of marketing strategies for the production. Due to our production being
independently backed will need to be kept to a minimum. Hence why our
productions target audience and marketing strategies will be mostly done using
below the line marketing, using our digital native audience and releasing teaser
trailers online on platforms like Facebook and Youtube and also providing small
giveaways where if you share the video and like it you will be entered into a
competition to win a ‘box logo’ hoodie which will appeal to our niche audience and
would cost about £600. Poster costs would not be substantial either however if we
included the costs of billboards it would cost substantially more. It is on average
£200 for every 48 hours.