1. Why is Google ratings important!
It may not seem like a lot, but a simple review on the world's most popular search engines
can make the difference whether you appear at the top or bottom when potential customers
search for companies in your industry.
Continuously gaining new reviews is a proven way to not only increase your visibility. We
have listed two reasons why Google reviews should be a marketing priority for you and your
business.
1. Increase trustworthiness
Google reviews play an important role in making your business look like a trusted source of
information, both in the eyes of Google and your customers.
Many potential buyers and customers will decide whether to buy from your company after
reading reputable online reviews. 85% of people trust the unbiased opinion of a third party
as well as a personal recommendation.
Approx. 75% of consumers say that positive reviews make them trust a local company more.
This provides a great opportunity for local businesses to gain a competitive advantage over
the competition by collecting Google reviews from your customers.
2. Greater visibility
People use Google all the time to find products or services. The higher the number of your
positive reviews on Google, the more likely that customers will become aware of your
company. With quality ratings leading to your search ranking, this organic SEO will help get
your business to the top. This is because Google takes companies' online ratings into
account when determining the order for local search.
Use the opportunities that Google offers for your marketing to differentiate yourself from your
competitors.
e-book for creating a Google My Business Account Made easy: http://bit.ly/31khsoc