swat analysis, company profile, growth, and structure.

1. Rolex
A crown for every
achievement
Where Time Embraces Elegance
PRESENTING
BY
Ganesh.k
MBA “A”
Welcome

2. Introduction
Founded by Hans Wilsdorf and Alfred Davis in London, England in
1905 as Wilsdorf and Davis, Rolex moved its base of operations to
Geneva, Switzerland in 1919.
Rolex is the largest single luxury watch brand, producing about 2,000
watches per day, with estimated 2022 revenues of US$9.7 billion.
Also, Rolex is the most reputable company that exclusively produces
a consumer products.
It employs over 2,800 employee.

3. 1
2
3
4
5
The first waterproof wristwatch "Oyster"
The first wristwatch with an automatically
changing date on the dial
The first wristwatch case waterproof to 100 m
The first wristwatch to show two time zones at
once
The first wristwatch with an automatically
changing day and date on the dial
1926
1945
1953
1954
1956
Rolex's Journey

4. Marketing Strategy
The popular marketing tactic used by Rolex is
celebrity endorsement. The company has long
been associated with famous athletes, actors,
and other high-profile individuals who wear their
watches in public appearances or
advertisements.

5. Strength
Weakness
Opportunities
Impeccable craftsmanship, iconic
designs, strong brand identity, global
recognition, and extensive heritage.
High price point, limited customization
options, and limited digital presence
compared to some competitors.
Expanding into emerging markets,
enhancing digital marketing efforts,
and exploring sustainable initiatives.
Strengths, Weaknesses, and Opportunities

6. Current Problem
Industry experts find that there has been
an uptick in the demand post Covid era
which has led to the shortage of supply.
Simply, Rolex cannot produce as many
watches as the market demands, they
say.
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7. Rolex is the manufacturer of expensive
watches, and therefore, primarily targets
wealthy individuals. For many years, the
company has been successful, but changes in
consumer behavior may force the company to
revise its marketing strategy.
Conclusion

8. Time is precious,
make good use of your time.
Thank you!