A presentation about how rolex acquired bucherer and it's implications on the watch industry.

1. Vinpreet Singh Narula
CO61

2. Rolex, founded in 1905, is an iconic
Swiss watchmaker renowned for its
luxury timepieces. Revered for their
precision, durability, and status symbol,
Rolex watches are crafted with
meticulous detail and often feature self-
winding movements. With a rich history
of innovation, Rolex continues to be a
and prestige,
and enthusiasts
symbol of elegance
attracting collectors
worldwide.
About Rolex

3. Bucherer is a Swiss luxury watch
retailer and one of the oldest in the
world, founded in 1888.Renowned
for its exquisite timepieces, it has
established itself as a trusted name
in horology. With a rich heritage,
they operate boutiques in prime
locations globally, catering to
discerning clientele seeking high-
quality watches and jewelry.
Bucherer's commitment to
craftsmanship and elegance has
solidified its status as a preeminent
destination for luxury timepieces.
About Bucherer

4. Reasons for Rolex
Acquiring Bucherer
To preserve the long-standing
partnership between the two
companies.
To secure a greater level of
control over its distribution
and retail experience.
To gain access to Bucherer's
expertise and infrastructure.

5. Short and Long Term
Strategy of Rolex
Expanding into new markets.Rolex is
planning to expand its presence in a
number of new markets, including China,
India,and the Middle East.
Preserving the Rolex brand heritage and
reputation.The company invests heavily in
research and development to ensure that
its watches continue to meet the highest
standards of quality and performance.
Restrict Gray Market Activities.Rolex's
Certified Pre-Owned (CPO)programme is a
relatively new initiative that the company
launched in 201
6.It allows customers to
purchase pre-owned Rolex watches from
authorized Rolex retailers.

6. Implications
Shares of Watches of Switzerland
plunged by 30%on the day of
announcement.
Potential for higher prices for Rolex
watches.This is because Bucherer is
a high-end retailer with a reputation
for charging premium prices.
Reduced availability of Rolex watches
at other retailers.Rolex has already
begun to reduce the number of
authorized dealers that it works with.