1.
Enchantment
The Art of Changing Hearts,
Minds, and Actions
Guy Kawasaki

2.
Dutch
Literature
Guy Kawasaki

3.
Guy Kawasaki

4.
Guy Kawasaki

5.
Dutch
Transporta1on
Guy Kawasaki

6.
Guy Kawasaki

7.
Guy Kawasaki

8.
Guy Kawasaki

9.
Guy Kawasaki

10.
Dutch
Fashion
Guy Kawasaki

11.
Guy Kawasaki

12.
Guy Kawasaki

13.
Dutch
Architecture
Guy Kawasaki

14.
Guy Kawasaki

15.
Guy Kawasaki

16.
Guy Kawasaki

17.
Guy Kawasaki

18.
Dutch
Music
Guy Kawasaki

19.
Guy Kawasaki

20.
Guy Kawasaki

21.
Dutch
Mountain
Guy Kawasaki

22.
Guy Kawasaki

23.
Dutch
Branding
Guy Kawasaki

24.
Guy Kawasaki

25.
Dutch
History
Guy Kawasaki

26.
Guy Kawasaki

27.
Guy Kawasaki

28.
Guy Kawasaki

29.
Guy Kawasaki

30.
Guy Kawasaki

31.
Dutch
Entrepreneurship
Guy Kawasaki

32.
Guy Kawasaki

33.
Dutch
Sex
Guy Kawasaki

34.
Guy Kawasaki

35.
Guy Kawasaki

36.
Guy Kawasaki

37.
Guy Kawasaki

38.
Guy Kawasaki

39.
Dutch
Cuisine
Guy Kawasaki

40.
Guy Kawasaki

41.
Guy Kawasaki

42.
Guy Kawasaki

43.
Guy Kawasaki

44.
Guy Kawasaki

45.
Guy Kawasaki

46.
Guy Kawasaki

47.
1
Achieve Likability

48.
Pan Am smile
Zygomatic
major muscle

49.
Make a
Duchenne smile
Orbicularis
oculi muscle

50.
Dress
for a tie

51.
Under-dressing:
I don t
respect you

52.
Over-dressing:
I am
better
than you

53.
Equal-dressing:
We’re peers

54.
Shake it
PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2
+ (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
• Eye contact throughout
• Appropriate verbal greeting
• Duchenne smile
• Grip and firm squeeze
• Cool, dry, and moderately smooth hand
• Mid-point position between the two of you
• Medium level of vigor
• Two or three seconds

55.
2 Achieve
Trustworthiness

56.
Gain knowledge
and competence
Terry Gross, Fresh Air

57.
Trust others

58.
Default
to
yes

59.
3 Get Ready

60.
Do something DICEE
Deep
Intelligent
Complete
Empowering
Elegant

61.
Make it short, sweet,
and swallowable

62.
Conduct a
premortem

63.
4 Launch

64.
Tell a story

65.
Plant many seeds

66.
Illustrate salient points
Miles/gallon vs. Yearly cost
Degrees vs. Heating costs
Number of
Gigabytes vs. songs

67.
5 Overcome

68.
Provide social proof

69.
Find a bright spot

70.
Enchant all the influencers

71.
6 Endure
Loving Memory of Jerry Garcia by Stephen Dorian Miner

72.
Don’t use money

73.
Invoke reciprocation

74.
Build an ecosystem

75.
7 Present

76.
Customize the
introduction

77.
Sell your dream
iPhone ≠ $188 of parts + AT&T

78.
10 slides 10
20 minutes 20
30-point font This is 30
This is 20
This is 10

79.
8 Use Technology

80.
Remove the
speed bumps

81.
Provide value
Information
Insights
Assistance

82.
Engage
Fast Many Often

83.
9 Enchant Up

84.
Drop everything else

85.
Prototype fast

86.
Deliver bad news early

87.
10 Enchant Down

88.
Provide MAP
Mastery
Autonomy
Purpose

89.
Empower action

90.
Suck it up
Mike Rowe, Dirty Jobs

91.
Enchantment
Slides by AnaFxFz.com
Copies from Gina@garage.com