SlideShare a Scribd company logo
1 of 45
Monthly
subscription
Service within
12 hours
Notify usIssue?Sign up
Bicycle as a service
Use (our) bike
Filmpje Brandpunt
v
How it all started
Hoe het begon
0
50
100
150
200
250
300
350
400
450
jan
'15
feb
'15
mar
'15
apr
'15
may
'15
jun
'15
jul
'15
aug
'15
sep
'15
oct
'15
nov
'15
dec
'15
jan
'16
feb
'16
mar
'16
apr
'16
may
'16
Riding customers Orderbook
v
Let’s go
further
Monthly
subscription
Service within
12 hours
Notify usIssue?Sign up
Bicycle as a service
Use (our) bike
WasteSafety Left bikesQuality Theft
Bicycle as a service
Iconic blue front tire
reelights
anti-
Flat layers
No
carrier
open
chainguard
oma fiets Swapfiets
Missing
Bikes
swapfiets hokfietsenhok
Regular Bike Store Swapfiets store
We sell convenienceWe don’t sell bikes
Your problem Never your problem
v
results
growth
0
10000
20000
30000
40000
50000
60000
70000
jan
'17
feb
'17
mar
'17
apr
'17
may
'17
jun
'17
jul
'17
aug
'17
sep
'17
oct
'17
nov
'17
dec
'17
jan
'18
feb
'18
mar
'18
apr
'18
may
'18
jun
'18
jul
'18
aug
'18
NPS
Customer Loyalty
How happy are our customers
compared to other
subscription business
models?
Data source: Swapfiets survey, december 2017, n=420
31
51
13
AcquisitiON
How did you find Swapfiets?
Friends & Family (73%)Friends / Family 73%
Facebook (15%)
Print (3%)
Google Search (2%)
Marktplaats (2%)
Other (5%)
feedback
v
…AND
further
Europe Roll-out
Fully delivered on plan by opening 16 cities &
determined rest of year roll-out for Germany
Cities 2017
Coming Soon
New Cities 2018
Leuven Antwerp Haarlem
LEEUwarden Gent Göttingen
Münster MAAStricht BREMEN
EDE/WAGENINGEN Den Bosch
Zwolle
Aarhus Copenhagen Odense
OldenBurg
Sep-DEC Roll Out
Hannover Munich Brussel
Braunschweig Freiburg
Karlsruhe
Heidelberg
Cities 2018
E-BIKE
v
November 15th
83.171customers
v
BACKSLIDES
the Original
Deluxe
Swapfiets is die vriend
die je belt,
zodra er iets mis is
met je fiets
Missing
Bikes
Back-up
v
v
groei
v
Fin
Groei
v
Active cities
Hengelo
Maastricht
Utrecht
Den Haag
Breda
Rotterdam
Eindhoven
Tilburg
Amsterdam
Arnhem
Haarlem
Den Bosch
Antwerpen
Münster
Leeuwarden
Wageningen
Gent
Göttingen
Coming soon
Leuven
Delft
Leiden
Nijmegen
Groningen
Enschede
Zwolle
Luik
Bremen
BE
NL
BE
NL
DE

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Swapfiets - Nadine Nooteboom

Editor's Notes

  1. Do: wij geven jou een fiets
  2. Hetzelfde maar dan in een filmpje
  3. 40 fietsen op marktplaats gekocht, aanhanger gehuurd, auto van de ouders geleend.
  4. En toen kwam de eerste klant: fietsen warden nog met de hand rondgebracht. Binnen een week waren de 40 abonnementen vergeven Hier kwam de blauwe band al in het zicht: de fietsen van marktplaats moisten wel zichtbaar allemaal swapfiets worden: Delfts blauwe band
  5. Bij 150 klanten konden er niet meer klanten bij, de wachtrij stond wel open en het concept was gavalideerd. Om echt success te worden moest het 1 type fiets worden ontwikkeld, zodat we efficient kunnen werken.
  6. Bij Swapfiets geloven we erin dat we vooruit komen door slimme keuzes te maken. Daarvan gaan onze producten op vooruit, onze systemin, onze gebruiker maar ook de omgeving.
  7. Die vooruitgang begint bij het model
  8. Bijvoorbeeld onze fiets.. Voor ons is een fiets niets meer dan een frame. Kapot nieuwe onderdelen erop. Gunstig voor ons, én klant. Lampjes  relights, aantal swaps daalden
  9. Maar ook intern maken we slimme keuzes door groots te denken.x Voor normale mensen is het iets waar je je fiets stalt Bij swapfiets is een het plek waar elke dag de developers inzitten. Eigen IT systeem waar alle gegevens over onze gebruikers instaan. Wij zijn de enige fietsenmerk met kennis over de eindgebruiker. We weten wie er op fiets, waar, wat er kapot gaat en wanneer. Hierdoor kunnen we onze fietsen weer verbetereren.
  10. Wij zijn uiteraard een online merk, maar we zien dat de offline behoefte er ook steeds meer is. Zeker in het buitenland. Het gaat bij Swapfiets niet om de fiets. Het gaat om de beleving we onze klanten meegeven, wij willen ze volledig ontzorgen
  11. Maar het belangrijkste: Het gaat nooit om de fiets maar om de te gekke service die we bieden.
  12. Want waar je ook je fiets koopt, of dat nou bij de junk op de hoek is of bij de allerduurste speciaalzaak. Zodra de je de aankoop hebt gedaan is de fiets jouw probleem. Bij Swapfiets is de fiets nooit jouw probleem SWAPFIETS IS DE ENIGE FIETS WAAR JE ALTIJD OP KUNT REKENEN. De gebruiker hoeft zich in ieder geval geen zorgen meer te maken over zijn fiets en kan zo de dingen doen die hij wilt om vooruit te gaan.
  13. Bij Swapfiets geloven we erin dat we vooruit komen door slimme keuzes te maken. Daarvan gaan onze producten op vooruit, onze systemin, onze gebruiker maar ook de omgeving.
  14. 60.000 fietsen in 4 landen. Grote sprongen in de zomermaand: studenten
  15. Service waar jij wilt, contact verschillende kanalen, snel, vriendelijk, met een knipoog
  16. Bij Swapfiets geloven we erin dat we vooruit komen door slimme keuzes te maken.
  17. En dan ook voor Europe + US
  18. 1 type fiets, continue gebruikers ervaring, dezelfde tools, efficient
  19. Waarom kiezen we hiervoor? Informeel, persoonlijk contact, laagdrempelig. Resultaat: loyaliteit Professioneel, we fixen het echt goed, bovenverwachting goed. Resultaat: mond tot mond reclame
  20. Swappfiets app Swapfiets trackers
  21. En toen kwam de eerste klant: fietsen warden nog met de hand rondgebracht. Binnen een week waren de 40 abonnementen vergeven Hier kwam de blauwe band al in het zicht: de fietsen van marktplaats moisten wel zichtbaar allemaal swapfiets worden: Delfts blauwe band
  22. Do: lagen achter begin augustus door tekort aan fietsen Do: we lopen September weer in, wel verwachten we nog terugval eind September van intro-week deals die hun abonnement weer stopzetten
  23. En dan ook voor Europe + US