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Swapfiets - Nadine Nooteboom

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Nadine vertelt over de opkomst en internationale uitbreiding van Swapfiets. Hoe wordt Swapfiets het meest geliefde en bekendste fietsenmerk?

Published in: Marketing
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Swapfiets - Nadine Nooteboom

  1. 1. Monthly subscription Service within 12 hours Notify usIssue?Sign up Bicycle as a service Use (our) bike
  2. 2. Filmpje Brandpunt
  3. 3. v How it all started
  4. 4. Hoe het begon 0 50 100 150 200 250 300 350 400 450 jan '15 feb '15 mar '15 apr '15 may '15 jun '15 jul '15 aug '15 sep '15 oct '15 nov '15 dec '15 jan '16 feb '16 mar '16 apr '16 may '16 Riding customers Orderbook
  5. 5. v Let’s go further
  6. 6. Monthly subscription Service within 12 hours Notify usIssue?Sign up Bicycle as a service Use (our) bike
  7. 7. WasteSafety Left bikesQuality Theft Bicycle as a service
  8. 8. Iconic blue front tire reelights anti- Flat layers No carrier open chainguard oma fiets Swapfiets
  9. 9. Missing Bikes
  10. 10. swapfiets hokfietsenhok
  11. 11. Regular Bike Store Swapfiets store
  12. 12. We sell convenienceWe don’t sell bikes
  13. 13. Your problem Never your problem
  14. 14. v results
  15. 15. growth 0 10000 20000 30000 40000 50000 60000 70000 jan '17 feb '17 mar '17 apr '17 may '17 jun '17 jul '17 aug '17 sep '17 oct '17 nov '17 dec '17 jan '18 feb '18 mar '18 apr '18 may '18 jun '18 jul '18 aug '18
  16. 16. NPS Customer Loyalty How happy are our customers compared to other subscription business models? Data source: Swapfiets survey, december 2017, n=420 31 51 13
  17. 17. AcquisitiON How did you find Swapfiets? Friends & Family (73%)Friends / Family 73% Facebook (15%) Print (3%) Google Search (2%) Marktplaats (2%) Other (5%)
  18. 18. feedback
  19. 19. v …AND further
  20. 20. Europe Roll-out Fully delivered on plan by opening 16 cities & determined rest of year roll-out for Germany Cities 2017 Coming Soon New Cities 2018 Leuven Antwerp Haarlem LEEUwarden Gent Göttingen Münster MAAStricht BREMEN EDE/WAGENINGEN Den Bosch Zwolle Aarhus Copenhagen Odense OldenBurg Sep-DEC Roll Out Hannover Munich Brussel Braunschweig Freiburg Karlsruhe Heidelberg Cities 2018
  21. 21. E-BIKE
  22. 22. v November 15th 83.171customers
  23. 23. v BACKSLIDES
  24. 24. the Original
  25. 25. Deluxe
  26. 26. Swapfiets is die vriend die je belt, zodra er iets mis is met je fiets
  27. 27. Missing Bikes
  28. 28. Back-up
  29. 29. v
  30. 30. v groei
  31. 31. v Fin
  32. 32. Groei v
  33. 33. Active cities Hengelo Maastricht Utrecht Den Haag Breda Rotterdam Eindhoven Tilburg Amsterdam Arnhem Haarlem Den Bosch Antwerpen Münster Leeuwarden Wageningen Gent Göttingen Coming soon Leuven Delft Leiden Nijmegen Groningen Enschede Zwolle Luik Bremen BE NL BE NL DE

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