Guy Kawasaki and CRM Expert Panel Keynote: April 25, 2012

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Guy Kawasaki and CRM Expert Panel Keynote: April 25, 2012

  1. 1. Enchantment andYour Customers
  2. 2. Enchantment The Art of Changing Hearts, Minds, and Actions Guy Kawasaki guy@alltop.com
  3. 3. 1Achieve Likability
  4. 4. “Pan Am” smile Zygomaticmajor muscle
  5. 5. Make a Duchenne smile Orbicularisoculi muscle
  6. 6. Accept others
  7. 7. Default to “yes”
  8. 8. 2 Achieve Trustworthiness
  9. 9. Trust others
  10. 10. Bake, don’t eat
  11. 11. Agree on something
  12. 12. 3 Perfect
  13. 13. Do something DICEEDeep Intelligent
  14. 14. Do something DICEE
  15. 15. Do something DICEEDeep Intelligent Complete Empowering Elegant
  16. 16. 4 Launch
  17. 17. Tell a story
  18. 18. Plant many seeds
  19. 19. Use salient pointsCalories vs. Miles Months of Dollars vs. food Number ofGigabytes vs. songs
  20. 20. 5 Overcome
  21. 21. Provide social proof
  22. 22. Use a dataset
  23. 23. Use a dataset
  24. 24. Enchant all the influencers
  25. 25. 6 Endure “Loving Memory of J erry G arcia” by S tephen Dorian Miner
  26. 26. Build an ecosystem
  27. 27. Invoke reciprocation
  28. 28. Don’t rely on money
  29. 29. 7 Present
  30. 30. Customize the introduction
  31. 31. Sell your dreamiPhone ≠ $188 of parts
  32. 32. 10 slides 1020 minutes 2030-point font This is 30 This is 20 This is 10
  33. 33. 8 Use Technology
  34. 34. Remove thespeed bumps
  35. 35. Remove thespeed bumps Sungevity
  36. 36. Provide value Information Insights Assistance
  37. 37. EngageFast Flat Frequent
  38. 38. 9 Enchant Up
  39. 39. Drop everything else
  40. 40. Prototype fast
  41. 41. Deliver bad news early
  42. 42. 10 Enchant Down
  43. 43. Provide a MAPMasteryAutonomyPurpose
  44. 44. Empower action
  45. 45. Suck it up Mike Rowe, Dirty Jobs
  46. 46. EnchantmentPDF from Gina@garage.comSlides by AnaFxFz.com
  47. 47. “Resisting you is futile!”
  48. 48. C R M E x p e rt P an e l

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