Morning Keynote- Enchanting People with Social Media Guy Kawasaki, Author, Enchanted, and Co-Founder, Alltop.Com

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Join one of the most-followed social innovators and thought leaders for a riveting plenary on the tips and tricks that are crucial to getting people to “like” you online.

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Morning Keynote- Enchanting People with Social Media Guy Kawasaki, Author, Enchanted, and Co-Founder, Alltop.Com

  1. 1. How to Enchant With Social Media Semper Social Guy Kawasaki [email_address]
  2. 2. Pillars
  3. 3. Always be likable 1
  4. 4. Zygomatic major muscle <ul><ul><li>“ Pan Am” smile </li></ul></ul>
  5. 5. Orbicularis oculi muscle <ul><ul><li>Make a </li></ul></ul><ul><ul><li>Duchenne smile </li></ul></ul>
  6. 7. Dress for a tie
  7. 8. <ul><ul><li>Under-dressing: </li></ul></ul><ul><ul><li>“ I don’t </li></ul></ul><ul><ul><li>respect you ” </li></ul></ul>
  8. 9. <ul><ul><li>Over-dressing: </li></ul></ul><ul><ul><li>“ I am better </li></ul></ul><ul><ul><li>than you ” </li></ul></ul>
  9. 10. <ul><ul><li>Equal-dressing: </li></ul></ul><ul><ul><li>“ We ’ re peers” </li></ul></ul>
  10. 11. Shake it <ul><ul><li>Eye contact throughout </li></ul></ul><ul><ul><li>Appropriate verbal greeting </li></ul></ul><ul><ul><li>Duchenne smile </li></ul></ul><ul><ul><li>Grip and firm squeeze </li></ul></ul><ul><ul><li>Mid-point position between the two of you </li></ul></ul><ul><ul><li>Cool, dry, and moderately smooth hand </li></ul></ul><ul><ul><li>Medium level of vigor </li></ul></ul><ul><ul><li>Two or three seconds </li></ul></ul><ul><ul><li>PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 </li></ul></ul><ul><ul><li>+ (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 </li></ul></ul>
  11. 12. Always be trustworthy 2
  12. 13. Bake, don ’t eat
  13. 14. Default to “yes”
  14. 15. Always be DICEE Deep Intelligent 3
  15. 16. Do something DICEE
  16. 17. Do something DICEE Deep Complete Empowering Elegant Intelligent
  17. 18. Everywhere
  18. 19. Always be answering 4 Frequent Flat Fast
  19. 20. Always be thanking 5
  20. 21. Always be disclosing 6
  21. 22. Always be repeating 7
  22. 23. Always be subtle 8
  23. 24. Twitter
  24. 25. Always be linking 9
  25. 26. StumbleUpon
  26. 29. Always be monitoring 10
  27. 30. Hibari
  28. 32. Facebook
  29. 33. Always be snapping 11
  30. 34. Always be cropping 11a
  31. 35. Always be commenting 12
  32. 36. guykawasaki.com/enchantment/enchantzen/ Buy Enchantment , Get PresentationZen Free
  33. 37. “ Resisting you is futile!” guykawasaki.com/enchantment/cover/
  34. 39. Email

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