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why the api will be your
core business
wout withagen
it’s the end of the web
as we know it
agenda




what is “the web”?
the web is HTTP:// in your browser
“the web” is no more
than a collection of hyperlinks
nowadays we use it
to build closed communities
mobile apps are
killing the web even more
these semi closed
platforms are not searchable
is this a bad thing?
no, not if we start building api’s
start rewiring the web
true power lies in open data
because websites are
just the beginning
the internet of things is happening
and you better be prepared
it’s the foundation of the internet
as we will get to know it
api growth
it’s allready
api adoption
happening
bol.com
harvest
the guardian
but I already have
a website, where do i start?
api strategy
wout@freshheads.com
gijs@freshheads.com

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Editor's Notes

  1. These are closed platforms, the information is not searchable via Google.Therefore basically "the web" (a collection of content linked via Hyper Links) as we know it is dead.
  2. If we start usingAPI's.
  3. Nowadays a online strategy consists not only of a website.The success of your online strategy depends for an important part on data and how it is connected (not via hyper links, via API's).Time to rethink…Goals, Data, Tasks, Interface, DesignSet GoalsCheck the available dataDefine the tasks for the userDesign the interface that best fit the taskDesign the interfaceFocus on dataThe dull part for most of us is the key to your success.
  4. our heating system will be connected, our refridgerator, our car, anything you can think of will be connected to the internet.your company schould be able to talk to these devices.
  5. Therefore the API is the new HTML and it's the foundation of "the internet" as we will get know it.
  6. Sowhat's in itforyou.The API is the base of your company. Any data you have canbeusedbyany company forany means, youlike.Otherscanuseyour data toimprovetheir service (whichcanbe a business model) anddefinitelywillbeusedby DIY developers.You'reabletocreate a uniquepositionforyourself (you have data othersdon't have)If "the internet of things" sets off, you're ready toconnect.Anybodycan built a website nowadays, withinyearsanybodyknowshowtouseAPI'sandconnectthem. It willbe as simple as HTML.
  7. Start thinking bigger. What else could you establish if your data would be open, to be used by anyone?Take bol.com. It's big, it's open and it's working. They revamped their whole business plan, focussing on the individual reseller. They got a lot of people trying to sell there stuff. You can get access to the Bol API and start promoting their products on your own website. Any time someone buys a products through your website, you'll benefit from it.
  8. Sneluitrollen over meerdereplatformen
  9. The Guardian is using an open API for about 3 years now based on three levels of access:keyless: headlines without registrationapproved: full content accessbespoke: licensed, special privileges