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Enchantment
  The Art of Changing Hearts,
      Minds, and Actions




                    Guy Kawasaki
Dutch	
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Guy Kawasaki
Guy Kawasaki
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Guy Kawasaki
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Guy Kawasaki
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Guy Kawasaki
Guy Kawasaki
Guy Kawasaki
Guy Kawasaki
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Guy Kawasaki
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Guy Kawasaki
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Guy Kawasaki
Guy Kawasaki
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  History	
  




Guy Kawasaki
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Guy Kawasaki
Guy Kawasaki
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Dutch	
  
Entrepreneurship	
  




Guy Kawasaki
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  Sex	
  




Guy Kawasaki
Guy Kawasaki
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  Cuisine	
  




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Guy Kawasaki
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Guy Kawasaki
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Guy Kawasaki
1
Achieve Likability
Pan Am smile

  Zygomatic
major muscle
Make a
     Duchenne smile



 Orbicularis
oculi muscle
Dress
for a tie
Under-dressing:


   I don t
respect you
Over-dressing:

   I am
  better
than you
Equal-dressing:


We’re peers
Shake it
PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2
         + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2

 • Eye contact throughout
 • Appropriate verbal greeting
 • Duchenne smile
 • Grip and firm squeeze
 • Cool, dry, and moderately smooth hand
 • Mid-point position between the two of you
 • Medium level of vigor
 • Two or three seconds
2   Achieve
    Trustworthiness
Gain knowledge
     and competence




Terry Gross, Fresh Air
Trust others
Default
  to
  yes
3   Get Ready
Do something DICEE

Deep
   Intelligent
             Complete
                 Empowering
                         Elegant
Make it short, sweet,
 and swallowable
Conduct a
premortem
4   Launch
Tell a story
Plant many seeds
Illustrate salient points

Miles/gallon   vs.   Yearly cost


  Degrees      vs. Heating costs

                     Number of
 Gigabytes     vs.     songs
5   Overcome
Provide social proof
Find a bright spot
Enchant all the influencers
6   Endure




             Loving Memory of Jerry Garcia by Stephen Dorian Miner
Don’t use money
Invoke reciprocation
Build an ecosystem
7   Present
Customize the
 introduction
Sell your dream




iPhone ≠ $188 of parts + AT&T
10 slides 10


20 minutes      20


30-point font   This is 30
                   This is 20
                       This is 10
8   Use Technology
Remove the
speed bumps
Provide value
  Information


   Insights


  Assistance
Engage
Fast    Many    Often
9   Enchant Up
Drop everything else
Prototype fast
Deliver bad news early
10   Enchant Down
Provide MAP
Mastery

Autonomy

Purpose
Empower action
Suck it up




             Mike Rowe, Dirty Jobs
Marketing Pioneers - Guy Kawasaki - Garage Technology Ventures
Marketing Pioneers - Guy Kawasaki - Garage Technology Ventures
Enchantment
Slides by AnaFxFz.com

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Marketing Pioneers - Guy Kawasaki - Garage Technology Ventures