1. A DSI Managed Services Engagement for Designing, Creating, and
Supplying Saudi Airlines with Improved, Plastic, Tableware and
Direct, Order Fulfillment Services through a China-Based Dedicated,
Fulfillment Center.
PLASTIC TABLEWARE FOR
SAUDI AIRLINES
SOURCING, PRODUCTION, & FULFILLMENT
SERVICES
2. SOURCING, PRODUCTION,
& FULFILLMENT SERVICES FOR
SAUDI AIRLINES
OVERVIEW
SI welcomes the opportunity to offer a 3-Phased Improvement
Program for Saudi Airlines Catering.
A profoud improvement and universal customer acceptance will
not come from merely changing plasticware suppliers, or gaining an
economic advantage with a new provider’s better prices.
Instead, Real Change, and Tremendous Imrovement Requres:
1. Planning
2. New & Better Products
3. Improved Processes
D
THREE
MUSTS
FOR
QUALITY:
1. Create and
Implement an
Overall
Improvement
Plan.
2. Develop and
Manufacture
Better
Products.
3. Institute
Improved
Processes.
A 3-Phased Program
of Improvement is the
way to achieve these
quality goals.
Phase 1- Planning for
Improvement.
Phase 2-
Manufacturing the
Improved Goods.
Phase 3-
Order Fulfillment
The goal of this engagement is not to merely improve,
but tremendously upgrade the current level of service
and tableware provided to and used by Saudi Airlines
and the Saudi Airlines Catering Company. To
succeed requires careful planning, an overhaul of the
current service delivery system, and the manufacture
of much improved tableware. All 3 objectives are
covered within this proposal.
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3. PHASE 1- FOUR TO SIX WEEKS- PLANNING
DSI will help create an Improvement Plan with 2 Primary Objectives:
1. Improved Products
Better Design
Superior Functionality
Excellent Customer Acceptance
2. Upgraded Processes
Fulfillment
Ordering
Sourcing
Manufacturing
Supplying
Shipping
Communicating
Branding
PHASE 2- FOUR TO SIX WEEKS- MANUFACTURING
DSI will work with the Selected Manufacturer to Produce the Tableware Selected during Phase 1.
Phase 2 Deliverables:
Manufacturing Agreement
Prototypes
Golden Samples
Quality Control
Mass Production
Shipment to Fulfillment Center
PHASE 3- FOUR WEEKS- FULFILLMENT CENTER ACTIVATION
DSI will launch the Saudi Airlines Dedicated Fulfillment Center.
Phase 3 Deliverables:
Deliver goods as quickly and efficiently as required by Saudi Airlines.
Bulk or Individual Shipping
Extend Product Quality Control to Last Stop before Shipping to Saudi Airlines
Ship in Branded Boxes & Custom Packaging
Coordinate Shipments via Saudi Airlines Regularly Scheduled Flights from Hong Kong Airport to
Riyadh for Cost Savings.
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4. Phase 1- Quality Planning
DSI will present a Tableware & Fulfillment Services Improvement Plan
3
5. Why Is A Planning Stage Necessary?
Because, you cannot go from this:
To this:
Without a VERY Good Plan!
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6. During Phase 1 DSI will research tableware design trends within leading
modern airlines and make recommendations based upon the most current
and prevailing trends.
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9. In addition to Tableware Planning, Phase 1 Quality Planning will also include planning for the Dedicated
Saudi Airlines Fulfillment Center.
Phase 1 Objectives:
1. Present What’s Available in Airline Tableware
2. Present Prices of the Items that Saudi Airlines has an Expressed Interest
3. Support Customer Acceptance & Crew Testing & Evaluation of Tableware
4. Present Saudi Airline Dedicated Fulfillment Center Operational Plan for Evaluation
Phase 1 Goal:
Present a Tableware Improvement Plan
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10. Phase 2- Manufacturing
With the Dedicated Fulfillment Center Planning and Tableware Selection concluded in Phase 1,
Phase 2 Activities Center on Manufacturing the Tableware and Shipping the Tableware to the
Dedicated Fulfillment Center.
DSI will source a High Quality and Reliable Tableware Manufacturer and Create Legally Binding
Manufacturing Agreements assuring the Products Saudi Airlines Specified are indeed the Products
Saudi Airlines Consistently Receives.
DSI will be On-Site at the Manufacturing Facility assuring Tableware Manufacturing Proceeds
According to Plan.
Phase 2 Objectives:
1. Prepare initial Memorandum of Understanding with Manufacturer
2. Prepare Legally Binding Manufacturing Agreement with Manufacturer
3. Establish Quality Control Standards
4. Establish Common Defect Protections
5. Create Product Warranty
6. Create Prototypes for Evaluation by Saudi Airlines
7. Present Saudi Airline Golden Sample
8. Begin Mass Production of Tableware
Phase 1 Goal:
Ship Tableware to the Saudi Airlines Dedicated Fulfillment Center
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11. Phase 3- Saudi Airlines Dedicated Fulfillment Center Activation
With the addition of the DFC, Saudi Airlines has a Complete, China-Based Supply Chain
Solution from Design through Delivery.
DFC Operation
How will the DFC work?
The DFC will receive tableware, and, any & all products from their China manufacturers and
process products for final shipment to Saudi Airline’s specified destinations. DSI can process
shipments for Saudi Airlines regardless of their sourcing origins (whether/not DSI sourced the
products.)
50 personnel are available to support the Saudi Airlines DFC.
DSI can brand, label, and package all the products to Saudi Airline’s Requirements. The DFC has on-
site, a printing company that will label products and create branded shipping boxes printed specifically
for Saudi Airlines. The DFC can even place promotional messages within the shipped boxes.
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12. Two of the more frustrating aspects of outsourced manufacturing, and China goods in general, involve
quality control and sales support.
DSI will, from the DFC, check all products before shipping to raise quality standards from “China-Good-
Enough” to Saudi Airline’s Quality Standards.
DSI will do a final check at the DFC before any products are shipped.
Basic Process Flow
• DSI will receive and log all the China produced products for Saudi Airlines at the DFC.
• The products will be maintained in a leased 20 ft. (1/2 container) or other requested shipping
repository.
• The container, products, or other repository will be inside a continuously guarded, walled, clean,
and climate controlled facility.
• 50 workers are available around-the-clock, 7-days a week to receive, inspect, and ship Saudi
Airlines goods on an as-needed basis.
• The DFC has robust Wi-Fi coverage permitting Saudi Airlines to visually inspect the goods via
Skype with short notice.
• The DFC is capable of printing custom labels for boxes (similar to Amazon,) and other custom
labelling or branding, and applying these items to the product according to Saudi Airlines
specifications.
• When the container reaches 75% capacity, or at Saudi Airlines specified loading point, DSI will
notify the participating company of the impending shipment and work will begin on shipping the
container.
• The DFC can ship a package with the sourced items to a Saudi Airline warehouse or directly to
a specified location.
• DSI can Coordinate Shipments via Saudi Airlines Regularly Scheduled Flights from Hong Kong
Airport to Riyadh for Cost Savings.
• As the leased / rented container is picked up for shipment, another, empty, ½ container is left in
place for the same process.
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