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#3 Big but Hidden
Myths of
MOBILE MARKETING
“Your life
in your pocket”
Steve Jobs
MOBILEsare growing fast
NOW WHAT ???
Mark Brooks
Marketing Guru & App building master
Author of e-book
“Mobile Marketing 101”
#1 MOBILE
Is What Customers Use
More People OwnA
Mobile Phone
ThanHaveA
Toothbrush
4 Out Of 5
Consumers Use
SmartPhone
ToShop
85% Of People Prefer
Native MobileApp
To Traditional Website
#2 MOBILE
Is What Customers Want
Advantage of Being Ahead
Key point:
Off to the races of traditional desktop use:
Move to handy SmartPhones & Tablets
 Conquer 7,18 billion mobile users
 Go ahead of competitors
 Gain an edge over the Market
Advantage of customers retention
Key point:
Prove your core value on your customers’ most
prized possession
 20% loyal customers generate 80% profits
 Loyal customers have a greater tendency of
purchasing products with a little effort of
marketing
 Word-of-mouth advertising
Advantages of user experience
Key point:
Smooth & Seamless experience for mobile
users
 Easy one-touch access
 Fast loading time & optimized mobile
interface.
 Integrate with other apps and mobile
features
PROVE YOUR CORE VALUE
ON
YOUR CUSTOMERS’ MOST
PRIZED POSSESSION
source:marketo.com
PROVE YOUR CORE VALUE
ON
YOUR CUSTOMERS’ MOST
PRIZED POSSESSION
ource:marketo.com
PROVE YOUR CORE VALUE
ON
YOUR CUSTOMERS’ MOST
PRIZED POSSESSION
urce:marketo.com
Want to get FREE copy
of this Presentation
+ Tutorial Book
#3MOBILEAPP
Is EXACTLY
What You Need
Instant
Reach
Interactive
Location Aware
Brand Loyalty
Cost Effective
Direct Communication
High Response
RateOpt-In Marketing
Unique Individual Metrics
Source: http://www.urmobile.com
ThereAreAt Least
10 Reasons
WhyRetailNeed
AMobileShoppingApp
Mobile Is An Upward Trend
Don’t Be Left Behind!
…but how?
E-book 100% FREE with 5 techniques, 4 elements, 20 tips
A mobile marketing strategy can not run without

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#3 BIG but HIDDEN myths of Mobile Marketing

  • 1. #3 Big but Hidden Myths of MOBILE MARKETING
  • 2. “Your life in your pocket” Steve Jobs
  • 4. Mark Brooks Marketing Guru & App building master Author of e-book “Mobile Marketing 101”
  • 5. #1 MOBILE Is What Customers Use
  • 6. More People OwnA Mobile Phone ThanHaveA Toothbrush
  • 7. 4 Out Of 5 Consumers Use SmartPhone ToShop
  • 8. 85% Of People Prefer Native MobileApp To Traditional Website
  • 9. #2 MOBILE Is What Customers Want
  • 10. Advantage of Being Ahead Key point: Off to the races of traditional desktop use: Move to handy SmartPhones & Tablets  Conquer 7,18 billion mobile users  Go ahead of competitors  Gain an edge over the Market
  • 11. Advantage of customers retention Key point: Prove your core value on your customers’ most prized possession  20% loyal customers generate 80% profits  Loyal customers have a greater tendency of purchasing products with a little effort of marketing  Word-of-mouth advertising
  • 12. Advantages of user experience Key point: Smooth & Seamless experience for mobile users  Easy one-touch access  Fast loading time & optimized mobile interface.  Integrate with other apps and mobile features
  • 13. PROVE YOUR CORE VALUE ON YOUR CUSTOMERS’ MOST PRIZED POSSESSION source:marketo.com
  • 14. PROVE YOUR CORE VALUE ON YOUR CUSTOMERS’ MOST PRIZED POSSESSION ource:marketo.com
  • 15. PROVE YOUR CORE VALUE ON YOUR CUSTOMERS’ MOST PRIZED POSSESSION urce:marketo.com
  • 16. Want to get FREE copy of this Presentation + Tutorial Book
  • 18.
  • 19. Instant Reach Interactive Location Aware Brand Loyalty Cost Effective Direct Communication High Response RateOpt-In Marketing Unique Individual Metrics Source: http://www.urmobile.com ThereAreAt Least 10 Reasons WhyRetailNeed AMobileShoppingApp
  • 20. Mobile Is An Upward Trend Don’t Be Left Behind! …but how? E-book 100% FREE with 5 techniques, 4 elements, 20 tips A mobile marketing strategy can not run without

Editor's Notes

  1. Why is this date important? *show iphone* revolutionized the smart phone Redefined portable computing First true touch-focused phone Software was the focus game-changer. Mobile communication and soon mobile entertainment would never be the same. Not everyone thought it was a sure thing. Blackberry fans slow to adapt. $499 and over $100 a month service How often have you said “ what did we do without smart phones?”
  2. Why is this date important? *show iphone* revolutionized the smart phone Redefined portable computing First true touch-focused phone Software was the focus game-changer. Mobile communication and soon mobile entertainment would never be the same. Not everyone thought it was a sure thing. Blackberry fans slow to adapt. $499 and over $100 a month service How often have you said “ what did we do without smart phones?”
  3. Why is this date important? *show iphone* revolutionized the smart phone Redefined portable computing First true touch-focused phone Software was the focus game-changer. Mobile communication and soon mobile entertainment would never be the same. Not everyone thought it was a sure thing. Blackberry fans slow to adapt. $499 and over $100 a month service How often have you said “ what did we do without smart phones?”
  4. Why is this date important? *show iphone* revolutionized the smart phone Redefined portable computing First true touch-focused phone Software was the focus game-changer. Mobile communication and soon mobile entertainment would never be the same. Not everyone thought it was a sure thing. Blackberry fans slow to adapt. $499 and over $100 a month service How often have you said “ what did we do without smart phones?”