The document discusses the power that individuals possess through media and information in society. It notes that with technology, people have become "super humans" with powers rooted in reality, such as speed, responsibility, analytical thinking, and honesty. It asks how powerful media and information are in education, the economy, and politics. The document argues that through cooperation and the proliferation of information by media, development is attainable for societies.

1. “Content is fire.
Social media is
gasoline.” - Jay
Baer

2. The analogy was well thought of. Social
media is not like any ordinary fuel. It is an
efficient energy source that gets your engine
running nicely and optimizes its power. Just
think about us, the social media savvies, as
cars loaded with high octane fuel. Surely, we
would be going places at top speed, wouldn’t
we?

3. Because of the
internet, never has
information been as
accessible as ever,
and it is
not just us receiving
info; it is also us
enabled to spread
info like wildfire. So
how
does this go?

4. You Got the Power

5. Over the centuries, media and information
has empowered people to improve
themselves and create an impact for their
societies. With the advancement of
technology, we have practically become
“super humans” in the light of media and
information. So what are these special
powers that we get through media?

6. Consider the drawings below as your visual
representation of “Super MIL”. List down the
power that he/she possesses. Take note, we
are not talking fiction here, so make sure
that the powers you list are rooted to reality.

7. Speed
Great Responsibility
Superb instinct
Analytical thinker
Honest
Invinsible

9. We are used to seeing graffiti on practically any open
surface we can think of – from walls to classroom desks.
We may not be able to pinpoint the culprit of these
unwanted art forms, but we may detect which group or
gang can be held responsible.
In your opinion, why do some people draw on walls? What
could be their motivation in doing so, and most
importantly, what is the impact of these graffiti to the
viewing public? Is this an exercise of our “freedom of
expression” or are these done just for
art’s sake?

10. “With great power
comes great
responsibility.”

11. How powerful are you then? How
much power do media and
information have in the society?
- in education
- in economy
- in politics

13. The information proliferated by
media proved to Filipinos that
with their full cooperation,
development is attainable.

14. The information proliferated by
media proved to Filipinos that
with their full cooperation,
development is attainable.

15. People are now both sources and the channels of
information.
Which of the following are True and not.
1.Nothing is private on social media.
2.Media provide economic opportunities for
people of all ages
3.Abuse in media and information usage can
risk the consumer himself/ herself.
4.The user (consumer and producer) is more
powerful than the means (media and
information)

16. FEATHERS (Adapted from a Jewish Folktale)
1. As a consumer of information, what have
you learned from the story?
2. As a producer of information, what have
you learned from the story?
3. If you were in the woman’s position and
you saw a police officer resting comfortably
during work hours, what would you do?
4. Relate one instance in the mass media
industry when a story similar to this
happened. Discuss your answer.

17. According to W. James Potter (2008) in
his book Media Effects. There are
different types of media effects. These
types refer to how the individual
experiences the media effects that can
be either intentional or unintentional.

18. Six Types of Media Effects (Potter 2008)
1. Cognitive
2. Belief
3. Attitudinal
4. Emotional
5. Physiological
6. Behavioral

19. COGNITIVE
• The most pervasive; says that media can affect what
people know by planting ideas and information into their
minds
BELIEF
• Related to the values and principles people have in their
lives due to the influence brought about by media

20. ATTITUDINAL
• Evaluative judgments about the standards and values set
by media
EMOTIONAL
• Refers to media’s capacity to trigger or affect an
audience’s emotion

21. PHYSIOLOGICAL
• Reaction of bodily systems to media messages
BEHAVIORAL
• Says that media can trigger an audience to do certain
actions

22. How powerful are media and information?
Capture an image that perfectly answers the question
above. Add a perfect caption. Send the picture to our
archive (class GC).
Criteria for grading:
• Adherence to theme/Content.- 25
• Creativity and Originality.20
• Photographic Quality.15
• Composition.20
• Visual Impact.20