2. Communication
• Through email, phone calls, or live chat, websites allow customers to communicate with
companies.
• Customer satisfaction is measured by the quality of helpful, meaningful content provided
by the business
• Getting customers to interact with you and engaging with them
3. Convienence
• Shopping with websights can be quick and easy for some people
• Websights provide a wider range of options
• Quick and easy information
4. Information
• Relevant information which applies to customer’s interests
• Encourages shoppers to buy
• In addition to sharing your interest, opinions, location, and articles, websites provide a
platform for you to share your photos and articles.
5. Networking
• Outcome of social media engagement causing information to spread instantly
• When other people shares a post, it helps more people get engaged
• Companies pay celebrities to spread messages to their followers in order to expand their
networks
6. Dynamic effect
• Describes the way information is exchanged back and forth
which promotes engagement
• Very effect in solving customer disputes
• In addition to expanding the impact of network effects, it also
observes changes in interest
• Information is provided to interest groups by marketers
7. The Timeless Effect
• A timely and appropriate exchange of information
• For effectiveness response must be quick
• It is more likely that a company will lose customers if it fails to
respond to complaints
8. Apps
• In addition to managing
finances, planning trips,
improving health, and
improving productivity,
people use apps for
many reasons
• Apps helps buyers
compare price quotes
• Allows people to
socialize and express
themselves with friends
and family
• Provides information like
news, weather, and
entertainment
9. Listen
• Attending to the needs of the customer
• Listening helps determine when to start and how
to conduct a conversation
• Customer reviews, positive and negative,
provide insight into how customers feel about
your products and services
10. Analyze
• Collecting and understanding data
• Understanding how many people visit
your company page, and which customers
visit frequently
• Using Google, social media, or a friend's
recommendation, what keywords do
customers use to find you?
11. Do
Connect with others to increase
business
Boost your audience by translating
engagement into viral marketing
campaigns
Promote brand, and identify goals
Develop and implement digital
marketing campaigns
