1. I am 27 years old , I am Colombian born and raised in Bogotá. I have
experience in digital merchandising and sales, with 4 years of
experience mainly in the fashion industry.
I am really looking forward on being part of the IE university, hoping
to develop my expertise in the digital sales industry. I will be pleased
to be part of the Masters in Business analytics and Big Data and
Internaional MBA. I believe both programs are drivers to strengthen
my skills and abilites to achieve my profesional and personal goals.
I consider that both will nurture my profile and add value to my
career path, by connecting with teachers an classmates to open my
world business vision and offer a new perspective. Learning new
skills and adapting to change, it will all be a life changer experience.
Ahead I will show you a brief summary of who am I and important
aspects of my life’s background.
4. BORN 23RD JULY 1994 BOGOTÁ, COLOMBIA
27 YEARS OLD
SPANISH - NATIVE
ENGLISH – ADVANCED/FLUENT
FRENCH – B2
FATHER – COLOMBIAN, ARCHITECT
MOTHER – COLOMBIAN, ARCHITECT
BROTHER – COLOMBIAN, ARCHITECT
HUSBAND – COLOMBIAN, BUSINESS ADMINISTRATOR
TENNIS
GYM – FITNESS LOVER
TRAVELING
SPENDING TIME IN FAMILY
5. 23rd July, 1994 Born in
Bogotá, Colombia
August 1999. I entered school
– Colegio Anglo Colombiano
June 2012
I graduated from Colegio
Anglo Colombiano with IB
diploma
July 2012
I moved to Lyon, France to
learn French during 6 months.
I had the opportunity to live
with a French family in Lyon.
January 2013
I started university – Business
Administration in Universidad
de Los Andes in Bogotá,
Colombia.
May 2017
Started an internship in
L’Oréal Colombia in
marketing, until December
2017.
February 2018
I started my first formal Job in
GWS, in marketing.
March 2018
I graduated university with a
minor in business law and my
major as Business
Administrator
January 2019
Started a Marketing
specialization in Colegio
Estudios Superiores de
Administración CESA in
Bogotá, Colombia.
March 2019
Finished my cycle in GWS and
moved to a new job as
Category Manager of sports
Footwear in Falabella.com
December 2019
New job opportunity appeared,
moved to adidas as Senior
Specialis Master Data in the
new área in Colombia –
Partner Program
September 2020
Graduated from Specialization
in CESA
November 2020
Moved to a new position in my
team as the team leader of
Master Data. 2 direct reports.
July 2021
Moved to a new area in adidas
as Sr.Specialist for Buying and
Planning. I was in charge of
the buying planning for Market
places in LAM
January 2022
I was promoted to Manager of
Buying anf Planning. I was now
in charge of the buy plan and
execution for Argentina´s
adidas e-commerce.
6. Marketing
Internship
Brand Manager
Category
Manager e-
Commerce
Sr.Specialist
Master Data PP
Team Lead
Master Data PP
Sr.Specialist
Buying and
Planning
Manager Buying
and Planning
CRITICAL / ANALYTICAL MINDSET
CREATIVE – OPENESS TO NEW IDEAS
ADAPTIVENESS TO CHANGE AND NEW ENVIRONMENTS
PRODUCTIVE RELATIONSHIP BUILDER
COLLABORATION ACROSS TEAMS
QUICK LEARNER
BUYING AND PLANNING (6M ADIDAS)
E-MARKETPLACES MANAGEMENT
DATA ANALYSIS & REPORTING
E-COMMERCE
MARKETING (FMCG)
MAY 2017 – DEC 2017 FEB 2018 – MARCH 2019 MARCH 2019 – NOV 2019 DEC 2019- NOV 2020 NOV 2020- JUL 2021 JAN 2022 - PRESENT
Support the
execution
of marketing
campaigns and
brand development
in all consumer
channels
at the national
level.
For 4 wine
brands of
different origins.
Marketing
business plan
design,
sales projections,
budget control,
campaign
execution,
market research
and analysis
and supply
process
management.
Category manager for
sports footwear in
Falabella.com
In charge of the
execution of the
commercial strategy of
the footwear line
for e-commerce of
falabella.com, Support
in purchasing
management of
season, sales tracking,
market analysis, price
analysis, control and
follow up of
margins and volumes
for the line.
Management of the adidas
and Reebok portfolio
within the VTEX platform
to
the business development
of a partner program in
LAM clients.
Support for the
development of key
customers in the business
and responsible
of correct and consistent
data creation,
maintenance, transfer and
reporting
between adidas product
management systems and
supplier product systems
from partner program.
Team Leader Master Data
Partner Program
Marketplaces LAM
Responsible for the
development of partners in
Brazil. By leading a 2-
member team in charge of all
article availability of adidas
and reebok portfolio.
Ensuring all partners
requirements and sales
objectives are achieved
through a clear strategy.
Responsible for all data
creation , KPI measurements
and reporting to key stake
holders along the LAM and
global market.
In charge of planning
and executing the
purchase for clients
of the Marketplace
model in Brazil (Dafiti,
Mercado Libre,
Netshoes and
Centauro). Ensuring
established margins,
the client's
commercial strategy
and the correct
development of the
brand in the channel.
JUL 2021 – JAN 2022
Manage pre-season
Planning and Buying for
the Brand's owned E-
commerce channel (e-
com) in Argentina.
Following the market
financial targets and
global guidelines.
Contribute to a data
driven approach to
influence range
decisions through input
and relationship
management focused
on Market CTC
Assortment Planning
teams.
7. Increase in share of sales of Centauro’s
Marketplace within Partner Program adidas Brazil
of : from 11% to 18% in 6 months
Reduction of manual workload by developing new
processes and tools for reporting and data
analysis in Partner Program (-40 hours monthly)
Achieve one of the highest GPA in the marketing
specialization. (8.86/ 10)
Developed the first buy EXLUSIVE process for
Marketplaces digital channel in adidas BR.
