1. THE LAZYPANTS STORY
Founded in 2012 Lazypants is a fashion forward sweat pants made with all
lifestyles in mind. Priding itself on being 100% designed and manufactured in
Canada, the company has been built on maintaining the highest of quality and
comfort.
Since starting the company, numerous styles have been developed to provide a
wide range of options. From different cuts and colours to washes and prints,
Lazypants is making comfort fashionable and changing the way people wear
sweatpants. Currently, they offer products for women and kids, and a men’s line
will launch in the Fall of 2015.
Lazypants is growing rapidly. Starting out with a single account at Toronto’s TNT,
word spread and many other Canadian retailers jumped on board. In 2013,
Lazypants expanded into the US at retailors such as Kitson and Dick’s Sporting
Goods. Since, they have expanded worldwide into the Asian, European and
Middle Eastern market.
Included in the wide range of consumers are a number of celebrities who have
become loyal fans of the brand. This has brought a lot of media attention to the
brand including major publications like GQ, Elle Canada, and The Marilyn
Dennis Show.

2. CELEBRITIESMILAKUNIS
KOURTNEYKARDASHIAN
NAYARIVERA
ALESSANDRAAMBROSIO
HILARYDUFF
ZENDAYA
HAILEYBALDWIN
AUDRINAPATRIDGE

3. STOCKISTS
With over 90 stores in
8 different countries,
we pride ourselves in
being easily
accessible to anyone
who wishes to join the
lazy movement. Our
products can be
found anywhere from
upscale boutiques to
large department
stores.
We’re not stopping
there! By 2016, we
plan to expand to
such countries as
Korea, Australia,
France, and South
Africa to name a few.

4. PRESS

5. Optimizing Email Automation For Lead
Generation

6. Brands know how important Email marketing is to them, but very few
know how to capitalize on it.
This can be HUGE for their ecommerce stores and online retailers.
Sad part is very few pay attention to their margins. The other
problem is, most companies do it wrong, or they don’t at all.
As of now the total number of worldwide email accounts is said to
increase from nearly 3.9 billion accounts to over 4.9 billion accounts
by the end of 2017?
We’re looking at more than HALF of the world’s population with email
accounts. More than half the world’s population opening emails,
reading emails, and buying from emails!
Email Marketing: CONSUMER EMAIL STATS

7. Email shopping now accounts for more than 7% of
all ecommerce user acquisitions making it the
second most effective customer acquisition channel
(behind search at 15.9%).
Plus, the customer lifetime value (CLV) of customers
acquired through email is 12% higher than average.
To put that into perspective, Twitter’s CLV is 23%
lower than average.
Email Marketing: CONSUMER EMAIL STATS

8. Not only is email more effective at acquiring
customers for online stores than almost everything
else, it gets you better customers-the purchasing
customer that spend more money with you.
Given everything mentioned, it’s not surprising that
the average return on an email marketing
investment is $44.25 for every dollar spent.
Email Marketing: CONSUMER EMAIL STATS

9. A brand’s online presence done right can generate
new leads, and sales. If their ecomm-platform offers
everything they need, and is user friendly-even
better!
For brands looking to capitalize on the now $220
Billion (U.S. digital) market, It’s important to have a
platform that offers everything without breaking
bank.
SHOPIFY e-commerce platform

10. Cue Shopify, a Canadian (Yay Canada!) based
company that’s leading the pack when it comes to
delivering top-notch service for online shops.
Shopify separates itself from the pack by offering a
marketing focused platform, built to support startup
brands.
Fully equipped with SEO features and advanced
ecommerce analytics, it’s everything a ‘Start Up’
needs and then some. Bonus feature is it’s
affordable.
SHOPIFY e-commerce platform

11. SHOPIFY e-commerce platform
In addition to integrated SEO tools, Shopify provides
some essential marketing tools such as …
• Discount codes
• custom gift cards
• social network integration
• targeted email marketing
• store statistics & a coupon engine
Paired with Mailchimp, Shopify can be lucrative in a
Brand’s capitalizing on email automation.

12. More than 12 million people and businesses use
MailChimp to send 1 billion emails every day.
Mailchimp sends more email than anyone, and they
send it fast.
Quickly growing small businesses and e-commerce
retailers need an experienced email service provider
that can scale with them. They need an innovative
company with the resources and tools necessary to
improve their performance, make them more money,
and grow their business.
MailChimp is uniquely suited to do just that.

13. Mailchimp + Shopify = ‘Chimpified’
Having an online store is one of those things that
was completely out of reach for most people several
years ago.
Shopify came along and changed that with their
platform for selling product online.
Paired with Mailchimp aka Chimpified, now in it’s
second iteration, bridges the gap between a Shopify
store and MailChimp.

14. Mailchimp + Shopify = ‘Chimpified’
Pairing the two together allows brands to ...
•Automatically subscribe new customers to their
MailChimp list
•Track their campaigns’ performance using the handy E-
Commerce360 tool
•Migrate customers from their Shopify store to specific
groups, segments, etc.
•Create campaigns with items in their store with just a few
clicks

15. Mailchimp + Shopify = ‘Chimpified’
The bond between Shopify and Mailchimp can really
elevate a brand’s presence amongst it’s
competitors, and the consumer.
Where marketing automation can go from here is
endless. I truly believe the integration of Smart TV
apps will be the next big move in this strategy for
brand’s.
Video concepts to capture the consumers short
attention span in their home, on smart TV’s. This
could be the next wave in reaching consumers on
through a different tech medium.