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Smart Starts: Strategies for organizing your thoughts

The document discusses two pre-writing tools - People-Ideas-Goals Strategy and Position-Rationale-Proof Strategy - that help create audience-focused writing. These tools support buy-in, speed up approvals, nail down the audience and ideas early, and focus content on the audience and purpose. They involve identifying the audience, establishing the writer's position and main ideas, and providing rationales and proofs to support the position. The tools are useful for planning projects, understanding audiences, and creating persuasive content.

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© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
SMART STARTS
Strategies for Creating
Audience-Focused Writing Fast
!2
PRE-WRITING BENEFITS
• Supports buy-in & speeds approvals
• Nails down audience & ideas early
• Focuses content on audience &
purpose
• Makes production faster &
smoother
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!3
PRE-WRITING TOOLS
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
• People-Ideas-Goals Strategy©
• Position-Rationale-Proof Strategy©
!4
People-Ideas-Goals©
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!5
ESPECIALLY GOOD FOR
• Planning writing and projects
• Understanding the audience
• Finding the right voice & tone
• Creating persuasive, opinion &
advocacy content
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!6
People-Ideas-Goals©
Find your audience
• Who are you addressing?
• What are their objections &
questions?
• What are their concerns & fears?
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!7
People-Ideas-Goals©
Find your audience
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!8
People-Ideas-Goals©
Capture your content
• What’s the big take-away?
• What’s the most important thing
they need to know or you need them
to know?
• What evidence, explanations &
examples support your main idea?
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!9
People-Ideas-Goals©
Capture your content
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!10
People-Ideas-Goals©
Establish your purpose
• What do you want people to think?
• What do you want them to feel or
do?
• What do you want to see happen?
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!11
People-Ideas-Goals©
Establish your purpose
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!12
People-Ideas-Goals©
Determine your voice
• What voice resonates with them?
• What kind of person do they trust?
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!13
People-Ideas-Goals©
Determine your voice
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!14
Give it a try!
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!15
People-Ideas-Goals©
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
• Complete PEOPLE & WRITER’S
PERSONALITY to meet audience needs.
• Write the MAIN IDEA to focus on the
key concept to communicate.
• Define the GOALS your content
should achieve.
!16
People-Ideas-Goals©
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
• Map out the SUPPORT that
validates your MAIN IDEA and GOALS,
and addresses audience QUESTIONS/
OBJECTIONS.
!17
Position-Rationale-Proof©
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!18
ESPECIALLY GOOD FOR
• Planning writing
• Creating a logical flow
• Finding the right voice & tone
• Creating persuasive pieces, reports
& analyses
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!19
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
Position-Rationale-Proof©
Find your audience & voice
• Who are you addressing?
• What are their objections &
questions?
• What are their concerns & fears?
• What voice resonates with them?
• What kind of person do they trust?
!20
Position-Rationale-Proof©
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!21
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
Position-Rationale-Proof
Establish your purpose
• What do you want people to think?
• What do you want them to feel or
do?
• What do you want to see happen?
!22
Position-Rationale-Proof©
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!23
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
Position-Rationale-Proof
Capture your content
• What do you think?
• What’s your rationale/why do you
think it?
• What evidence, explanations &
examples prove your point?
!24
Position-Rationale-Proof©
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!25
Give it a try!
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!26
Position-Rationale-Proof©
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
• Complete AUDIENCE, WRITER’S
PERSONALITY and GOALS to ensure
you address audience needs.
• Write the POSITION to focus on the
key concept you’re trying to
communicate.
!27
Position-Rationale-Proof©
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
• Work across to the RATIONALE and
PROOF, or work down the RATIONALE
and add the PROOF.
• Use phrases, bullets or placeholders
(like “get turnout data” or “use so-
and-so’s quote here”).
© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
Questions?
Observations?
Content Creation, Editing, Coaching & Training

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Smart Starts: Strategies for organizing your thoughts

  • 1. © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com SMART STARTS Strategies for Creating Audience-Focused Writing Fast
  • 2. !2 PRE-WRITING BENEFITS • Supports buy-in & speeds approvals • Nails down audience & ideas early • Focuses content on audience & purpose • Makes production faster & smoother © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 3. !3 PRE-WRITING TOOLS © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com • People-Ideas-Goals Strategy© • Position-Rationale-Proof Strategy©
  • 4. !4 People-Ideas-Goals© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 5. !5 ESPECIALLY GOOD FOR • Planning writing and projects • Understanding the audience • Finding the right voice & tone • Creating persuasive, opinion & advocacy content © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 6. !6 People-Ideas-Goals© Find your audience • Who are you addressing? • What are their objections & questions? • What are their concerns & fears? © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 7. !7 People-Ideas-Goals© Find your audience © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 8. !8 People-Ideas-Goals© Capture your content • What’s the big take-away? • What’s the most important thing they need to know or you need them to know? • What evidence, explanations & examples support your main idea? © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 9. !9 People-Ideas-Goals© Capture your content © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 10. !10 People-Ideas-Goals© Establish your purpose • What do you want people to think? • What do you want them to feel or do? • What do you want to see happen? © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 11. !11 People-Ideas-Goals© Establish your purpose © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 12. !12 People-Ideas-Goals© Determine your voice • What voice resonates with them? • What kind of person do they trust? © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 13. !13 People-Ideas-Goals© Determine your voice © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 14. !14 Give it a try! © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 15. !15 People-Ideas-Goals© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com • Complete PEOPLE & WRITER’S PERSONALITY to meet audience needs. • Write the MAIN IDEA to focus on the key concept to communicate. • Define the GOALS your content should achieve.
  • 16. !16 People-Ideas-Goals© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com • Map out the SUPPORT that validates your MAIN IDEA and GOALS, and addresses audience QUESTIONS/ OBJECTIONS.
  • 17. !17 Position-Rationale-Proof© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 18. !18 ESPECIALLY GOOD FOR • Planning writing • Creating a logical flow • Finding the right voice & tone • Creating persuasive pieces, reports & analyses © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 19. !19 © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Position-Rationale-Proof© Find your audience & voice • Who are you addressing? • What are their objections & questions? • What are their concerns & fears? • What voice resonates with them? • What kind of person do they trust?
  • 20. !20 Position-Rationale-Proof© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 21. !21 © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Position-Rationale-Proof Establish your purpose • What do you want people to think? • What do you want them to feel or do? • What do you want to see happen?
  • 22. !22 Position-Rationale-Proof© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 23. !23 © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Position-Rationale-Proof Capture your content • What do you think? • What’s your rationale/why do you think it? • What evidence, explanations & examples prove your point?
  • 24. !24 Position-Rationale-Proof© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 25. !25 Give it a try! © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 26. !26 Position-Rationale-Proof© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com • Complete AUDIENCE, WRITER’S PERSONALITY and GOALS to ensure you address audience needs. • Write the POSITION to focus on the key concept you’re trying to communicate.
  • 27. !27 Position-Rationale-Proof© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com • Work across to the RATIONALE and PROOF, or work down the RATIONALE and add the PROOF. • Use phrases, bullets or placeholders (like “get turnout data” or “use so- and-so’s quote here”).
  • 28. © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Questions? Observations?
  • 29. Content Creation, Editing, Coaching & Training