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Smart Starts: Strategies for organizing your thoughts

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This set of proven strategies helps you think before you write so can writer faster, more effectively and with more impact.

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Smart Starts: Strategies for organizing your thoughts

  1. 1. © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com SMART STARTS Strategies for Creating Audience-Focused Writing Fast
  2. 2. !2 PRE-WRITING BENEFITS • Supports buy-in & speeds approvals • Nails down audience & ideas early • Focuses content on audience & purpose • Makes production faster & smoother © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  3. 3. !3 PRE-WRITING TOOLS © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com • People-Ideas-Goals Strategy© • Position-Rationale-Proof Strategy©
  4. 4. !4 People-Ideas-Goals© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  5. 5. !5 ESPECIALLY GOOD FOR • Planning writing and projects • Understanding the audience • Finding the right voice & tone • Creating persuasive, opinion & advocacy content © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  6. 6. !6 People-Ideas-Goals© Find your audience • Who are you addressing? • What are their objections & questions? • What are their concerns & fears? © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  7. 7. !7 People-Ideas-Goals© Find your audience © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  8. 8. !8 People-Ideas-Goals© Capture your content • What’s the big take-away? • What’s the most important thing they need to know or you need them to know? • What evidence, explanations & examples support your main idea? © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  9. 9. !9 People-Ideas-Goals© Capture your content © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  10. 10. !10 People-Ideas-Goals© Establish your purpose • What do you want people to think? • What do you want them to feel or do? • What do you want to see happen? © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  11. 11. !11 People-Ideas-Goals© Establish your purpose © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  12. 12. !12 People-Ideas-Goals© Determine your voice • What voice resonates with them? • What kind of person do they trust? © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  13. 13. !13 People-Ideas-Goals© Determine your voice © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  14. 14. !14 Give it a try! © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  15. 15. !15 People-Ideas-Goals© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com • Complete PEOPLE & WRITER’S PERSONALITY to meet audience needs. • Write the MAIN IDEA to focus on the key concept to communicate. • Define the GOALS your content should achieve.
  16. 16. !16 People-Ideas-Goals© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com • Map out the SUPPORT that validates your MAIN IDEA and GOALS, and addresses audience QUESTIONS/ OBJECTIONS.
  17. 17. !17 Position-Rationale-Proof© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  18. 18. !18 ESPECIALLY GOOD FOR • Planning writing • Creating a logical flow • Finding the right voice & tone • Creating persuasive pieces, reports & analyses © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  19. 19. !19 © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Position-Rationale-Proof© Find your audience & voice • Who are you addressing? • What are their objections & questions? • What are their concerns & fears? • What voice resonates with them? • What kind of person do they trust?
  20. 20. !20 Position-Rationale-Proof© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  21. 21. !21 © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Position-Rationale-Proof Establish your purpose • What do you want people to think? • What do you want them to feel or do? • What do you want to see happen?
  22. 22. !22 Position-Rationale-Proof© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  23. 23. !23 © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Position-Rationale-Proof Capture your content • What do you think? • What’s your rationale/why do you think it? • What evidence, explanations & examples prove your point?
  24. 24. !24 Position-Rationale-Proof© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  25. 25. !25 Give it a try! © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  26. 26. !26 Position-Rationale-Proof© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com • Complete AUDIENCE, WRITER’S PERSONALITY and GOALS to ensure you address audience needs. • Write the POSITION to focus on the key concept you’re trying to communicate.
  27. 27. !27 Position-Rationale-Proof© © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com • Work across to the RATIONALE and PROOF, or work down the RATIONALE and add the PROOF. • Use phrases, bullets or placeholders (like “get turnout data” or “use so- and-so’s quote here”).
  28. 28. © 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Questions? Observations?
  29. 29. Content Creation, Editing, Coaching & Training

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