This document is an introduction to a guide about using Facebook advertising to reach targeted customers. It provides chapter summaries that describe how to use different Facebook marketing and advertising tools like ads, pages, groups, events and plugins. The goal is to teach businesses how to create successful Facebook marketing campaigns and reach millions of potential customers on the platform.

1. How You Can
Reach Millions
of Targeted
Customers
Introduction to the
Facebook Advertising
Guide
DigPublish©

2. Social Media Marketing
Featured in Chapter 2
What is Social Media Marketing and how you can
use it in your business?

3. Facebook Advertising
Featured in Chapter 3
What is Facebook
Advertising?
What advertising options
are available?
What are the Facebook
Presence Options for your
business?

4. Facebook Advertising Campaign
Featured in Chapter 4
Running your first
Facebook Advertising
Campaign
How to design your
Facebook Ads?
How to target your Ads?
Effective Facebook Ad
pricing

5. Campaign Management
Featured in Chapter 5
How to use the Facebook Ads Manager and create & report
campaign results.

6. Effective Landing Pages
Featured in Chapter 6
How to create better landing pages for your Facebook and other
online advertising campaigns.

7. Facebook Pages
Featured in Chapter 7
What are Facebook
Business Pages?
Creating a Facebook Page
for Your Business
Advertising your Facebook
Page
Using Facebook Insights

8. Facebook News Feed Ads
Featured in Chapter 8
What is Facebook News
Feed Advertising?
How to create a News Feed
Ad for your business?
Facebook News Feed Ad
samples

9. Facebook Groups
Featured in Chapter 9
Creating and advertising your Facebook Groups. Using Groups in
your business marketing.

10. Facebook Events
Featured in Chapter 10
What are Facebook Events
and how to use them in
your marketing?
Creating your first Facebook
Event
Advertising your Events

11. Facebook Places
Featured in Chapter 11
Creating and advertising your own Facebook Places.

12. Facebook Notes
Featured in Chapter 12
What are Facebook Notes
and how to use them in
your marketing?
Creating and advertising
Facebook Notes

13. Facebook Badges
Featured in Chapter 13
Creating your own Facebook Badges.

14. Facebook Social Plugins
Featured in Chapter 14
What are Facebook Social
Plugins and how to use
them in your marketing?
Creating the Facebook
Like button
How to use Facebook
Social Plugins on your
website or blog

15. Now You Know
You Too Can
Reach Millions
of Targeted
Customers
This Book Will Show You How.
Facebook Advertising Guide is
available here
DigPublish©