What are the benefits of letting art lovers guide themselves? National harbor, a free museum in the DC area offered a cell phone tour to highlight local and national artist and was featured nationally on radio and in print.  Webinar moderated by David Asheim, Guide by Cell Founder and CEO, who interviewed Deborah Topcik from National Harbor who shared her secrets to engaging visitors and creating buzz.

1. How Can a Mobile Tour Delight Your
Visitors and Generate National Press

2. Dave Asheim
CEO/Strategy Lead
Deborah Topcik
Director of Marketing
Meet our Speakers

3. ● Largest provider of mobile services to cultural/visitor
sector in the world - 14 years
● Cloud-based, no downloads
● No company in U.S. offers our
unique approach & tools
● 4,000 clients in 10 countries
○ National Harbor
○ Montclair Art Museum
○ Smithsonian
○ Bruce Museum
○ Phillips Collection
About Guide by Cell
○ Getty
○ Central Park
○ NY Public Library
○ New York Botanical Garden

5. WHAT IS THE NATIONAL HARBOR ART COLLECTION

6. HOW ARE YOU USING
MOBILE?

8. HOW DID YOU
DECIDE?AUDIO TOUR
APPS
SM
AR
TPH
O
N
E

9. TRY IT
US CANADA

10. Site Builder

12. Hourly Report

13. If you give people a way to EASILY
access knowledge… THEY WILL USE IT!

14. OTHER WAYS TO ENGAGE
WITH VISITORS

15. ● Prompted by
numbered signs by
each exhibit, the
user calls in audio
line for the museum
● Can select audio
stop by number or
progress from stop
to stop
Cellphone Tour

16. ● When a new membership is
purchased, the buyer will
instantly receive a text
message with their
personalized digital
membership card attached.
They can save this card in their
Google or Apple wallet.
Mobile Membership Cards

17. ● Augmented Reality is a
new technology which
can unlock hidden
content by simply
pointing your cell
phone at an exhibit
● When the cell phone
recognizes the target
(exhibit), it reveals a
layer of content which
sits on top of the image
Augmented Reality

18. ● Location beacons are placed throughout
the grounds of the museum
● Users can open an app to see a
map with the markers to guide
them from exhibit to exhibit
GPS Wayfinding

19. ● Visitor texts into receive their
first clue and search around
the museum for the answer
Scavenger Hunt

20. ● You can field questions
from all visitors from within
our texting dashboard
Text Chat

21. ● Patrons call in to an
audio line to leave
feedback about
their visit
● Send visitors a text
at the end of the
day with link to a
mobile survey
Feedback/Survey

22. Mobile by
Department

23. ● Membership sign up -
encourage visitors to sign
up for email list or receive a
text with a link to a form
● Promote events or special
deals
● Post visit curator
auto-calling
Marketing

24. ● Onboarding page can
hold important
information for new hires
and volunteers on what
to bring their first day,
documents, forms, etc
Onboarding

25. ● Store all training and
reference material on a
mobile website
● After classes, send small
bursts of information to help
docents/employees retain
information they learned
during instruction
Training

26. ● SECURITY GROUP CHAT -
All security personnel can
communicate in the same
channel
● SECURITY PICTURE
MESSAGING - Text pictures or
video, no more confusion
from a bad description
Security

27. Docent
volunteer
sign up
Docent Communication

28. SMS alerts to
all docents
with important
information
Employee Communication

29. Screencast -
Fundraising
Thermometer for
live events
Development

30. ● Mobile Give - Allow donors
to give in amounts from
$5-$25 which is taken
directly from their phone bill
Development

31. Mobile Donate -
Credit Card
donation page
Fundraising

32. Thank You
dave@guidebycell.com
www.guidebycell.com
(415) 997-0201
For Questions: