Swakopmund is a beach resort town in Namibia located on the coast of the Namib Desert. It has many attractions that draw tourists, including its historic architecture, Swakopmund Museum, National Marine Aquarium, and spectacular sand dunes. Swakopmund appeals to different types of tourists, such as those interested in education, conferences, adventure, beaches, and family vacations. Visitors can stay in a variety of accommodations like hotels, guesthouses, and lodges. The town promotes itself using social media, brochures, pamphlets, and the internet to attract large numbers of tourists from different market segments.

1. SWAKOPMUND AS A TOURIST DESTINATION

2. Introduction
• Swakopmund is a town on the coast of Namibia, 352 km west of the Windhoek .
• The city is situated in the Namib Desert and is the fourth largest population centre in
Namibia.
• Swakopmund is a beach resort and historic architecture building
Swakopmund Beach Swakopmund Historic Buildings

3. AttractionsinSwakopmund
• Swakopmund Museum,
• The National Marine Aquarium,
• Crystal gallery
• Spectacular sand dunes

4. Target Market (tourist Market)
• Educational Tourism
• MICE Meetings Incentives Conference & Event
• Adventure tourism
• Beach tourism
• Family holiday vacations.

5. Staying in Swakopmund
Being in Swakopmund you have variety of chooses on where to stay. Either in Lodges
Guesthouses or Hotel( Accommodation)
Such as. as
Hotel Deutsches Haus Swakopmund,
Lond Beach Lodge,
Secret Garden Guesthouse etc.

6. Promotional Materia To be Used When Marketing Swakopmund
Social Media
Brochures
Pamphlets
Internet

7. Conclusions
• Swakopmund is tourist Destination with variety of offers in terms of activities,
products, services.
• It is located in the most amazing area.
• Finally it attract a large number of Tourist of different target market segment.

8. The end of My Presentation
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