Manuel J Herrera has extensive experience in financial analysis, business diagnostics, turnaround management, project management, marketing and sales, and mortgage banking. He has worked with companies across various industries, conducting financial assessments, implementing business process improvements, and managing projects. Herrera has an MBA, a master's in information systems management, and certificates in project management and information security. He is proficient in various financial, ERP, and business intelligence software.

1. 1463 Neil Ave A5, OH 43201 ■ Phone 813 951 5880 Fax 813-315-6469
www. hpemc.com; email: manuel@hpemc.com
Professional Experience
Financial Analysis and Diagnostics, Business strategy evaluation, Turnarounds Management. Marketing
and Sales. Project Management, Project Development. Corporate Performance Management. Enterprise
Resource Planning. Developing Standards, Quality Management, Problem Solving Protocol, Process
Improvement Protocol, Cost Accounting, Statistical Analysis, Financial Planning and Strategy, Financial
Modeling, Reporting Research Results, Requirements Analysis, Cost- Benefit Analysis.
Financial Analysis
• Verizon Wireless. Performed a variety of activities with scope of financial in nature, in support
of the functional processes. Actively involved in customer retention, churn prevention and
collection. Developed Key Performance Indicators Correlation Model. Designed Lifetime
Customer Value Indicators for the company.
• IPA International.
Conducted Business Diagnostic. Assessed financial situation of the clients. Suggested solutions for
problems found. Assisted clients in implementing solutions, Established key performance
indicators, Controlled variances. Conducted business process reengineering. Conducted user
acceptance testing, Implemented digital dashboards, developed decision support systems.
Project Management
• The Business Intelligence Group of America LLC. Multidisciplinary project management
organization. The primary goal is to help companies achieve competitive advantages through the
use of strategy-driven information systems. Implementation of integrated financial planning, and
reporting systems. Selected, negotiated EPM, and ERP vendors. Initiated information technology
groups. Managed leads, created marketing campaign, assigned resources.
• HP, Export Management Company Inc.
Provided innovative and efficient solutions for companies interested in reaching out to the
international market in a safe and organized manner. Provide the environment for trading of
commodities. Represented competing manufacturers and producers of recycled lead. Solicited
orders from foreign buyers sales, arrange for door-to-door logistics and transportation.
Coordinate payment, developed and monitor processes.
• North American Stainless.
Management takeover. Initiated and monitored special projects aimed at improving production
processes, material and labor cost controls. Reengineered business processes,. Measured
performance to establish standards. Proposed implemented and monitored changes in the
inventory department. Developed new norms and procedures in various departments
• Italo-Bank Financial Group (Overseas Project) Assessed financial condition of the banking
group, negotiated bank liabilities and investments. Proposed and executed complex financial
decisions, designed and executed overall organizational changes without union conflicts, hired,
trained, coached, supervised middle management staff. Represented the financial group in legal
matters and was fully responsible for profit and loss.
Marketing and Sales
• BCK Communications -- Account executive for midsize clients. Visited existing customers and
generated new prospects. Generated revenue by using consultative approach to sales.
Interviewed business owners and senior managers, identified business needs, proposed solutions,
engaged experts in the process, monitored project and ensured customer’s satisfaction at final
delivery
Non-for profit organizations
• Green Armada Environmental Monitoring Institute -- Designed, directed and executed
fundraising campaigns and networking events. Actively participated in water conservation
campaigns, community outreach projects and programs. Organized volunteer corporate and
community groups.
Mortgage Banking
• Stockton and Turner -- . Interviewed and qualify customer for residential loan, collected
and analyzed documentation, developed financial options for refinancing and purchase,
selected and qualified lenders, qualified and selected appraisers, selected title company,
coordinated closings. Provided operational support to head office including origination
processes, operational requirements and legal compliance..
Manuel J Herrera
Areas of Practice
• Financial Analysis
• Mortgage Banking
• Business diagnostic
• Turnaround Management
• SEC Reporting
• Consolidations Accounting
• Project management
• Business Strategy Evaluation
• P & L Management
• Strategy-driven Information Systems
Industry Lines
• Manufacturing
• Retail
• Banking
• Foreign trade
Computer Applications
• PeopleSoft
• Prophix
• NetSuite
• Adaptive Insight
• Crystal Report Writer
• Microsoft Excel, Access, Power Point
and Word
• The Brain
Education/Certifications
• Master’s Degree in Business
Administration
• Master’s Degree in Information System
Management .
• Master Certificate in Project
Management.
• Master Certificate in IS Security.
Manuel J Herrera