The document discusses various elements that are commonly used in corporate films and videos, including voiceovers, graphics, music, presenters, logos, titles, selling points, language, and biographies. It provides examples from a Gemalto Technology Series video that uses these elements to showcase Gemalto's digital solutions and services through engaging visuals and explanations by presenters. The video seamlessly integrates technical graphics and presenter hand gestures to illustrate complicated technological processes and information for viewers.

1. Mansour Ahaidi
Assignment 1 Unit 28
What is corporate film?
The Corporate film or video is material that is used by corporations to communicate
about their own business to the world. The Corporate film is a brilliant means to
demonstrate their product or service for the audience in effective ways.
The majority of companies use corporate films on their websites to get the
audience’s attention. When the corporate industry uploads their video they attract
more than millions of the viewers, which is the proof of this fact. The Corporate
video is mainly used to send a specific message for communication to a target
audience, which includes internal and external customers. A corporate film serves in
manly different purpose and it is the simplest way to bulid brand identity.
The Voice Over:
The Voice Over acts as a guideline for the audience in order to help them understand
the narrative and key concepts discussed in the video.
The purpose of the Gemalto Technology Series video is to showcasethe technology behind Gemalto’s
digital solutionsand services.Avoice over is used to guide the viewer through the high concept
graphics and visuals used throughout the video. The voiceover explains thecomplicated technological
processes to the viewer and reinforces the message of the graphics.The presenters used for the voice
over have a depth and range to their voice, which makes the information far more engaging and
therefore more easily understood by the viewer.
Graphics:

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Graphics are often used to present the main titles in an eye catching and visually
appealing way. They can also be used to make statistics and information more
engaging and interesting to the viewers.
The majority of the film is filled with ultra-technical animated graphics which are
designed to help the viewers visualise and understand Gemalto’s unseen
technological processes. The presenters and the graphics are seamlessly integrated
through choreographed hand moves which are later filled with graphics of the
technology or information currently being discussed. The graphics in the video give
the seemingly invisible processes and transactions context and presence.

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Music Score/Motif:
The Music Score or motif is often used to create the appropriate atmosphere or tone
to the video. The Gemalto Technology uses quiet and repetitive instrumental music
throughout which is not too obtrusive and provides an appropriate background
without distracting the viewer from the information being conveyed.
Presenter
The presenter in corporate films is usually used to present the information and
statistics to the audience. Both male and
female presenters tend to be smartly and
professionally dressed and are cast based
on their ability to engage with the viewer.
The Gemalto Technology Series video
uses presenters to explain the advanced
technological processes behind their
services but from the perspective of the
end user. They speak in first person
statements, which makes the information
being communicated seemmore
understandable and less alienating.

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Company Logo: Every companies uses their own logo on videos to promote their
companies around the world so that the people could see.
Here we can see that the Gemalto Technology Series uses their logo to promote for
the audience to see. The purpose that Gemalto Technology Series uses their logo on
the video so that the audiences around the world can see this

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Titles – Titles are used to during the interview to introduce someone and their area
of specialty. They’re also used to break up the video into chapter or even present
statistics.
Title:
Titles are used in the video to show the purpose of the video. Titles are used for the
prescenters so that the audience know who is speaking to the audience.
In the photo we can see that the lady is introducing the title sequence for the
audience. The way that she presents is by using the graphics and gestures with her
hands.
Selling Point: (Definition ‘An aspect of a product or service that is stressed in
advertising or marketing’)
They are stressing the ease of use of the product, and how it will make transactions
more convenient for the customer to access bank details with a 4-digit code on your
phone.
Language/ Script:
The Language or Script is written in a special way to introduce the business or the
product for the audience. There is a positive impact on the audience because anyone
can watch the video and understand the business offers. The writers use persuasive
and emotive language to make its features sound positive.
Biography
http://www.scorchlondon.com/portfolio/gemalto-technology-series/

6. Mansour Ahaidi