1. Want to join the Online
Revolution in Furniture
Industry?
This is For you
By
Aniruddha Lokre (36404)
Manish Hirve (36416)
Nilesh Gokhale (36420)
Sarvesh Kolhatkar (36429)
Advisor
Prashant Washimkar
MBA Exe. 2013-16
17-10-2015

2. Agenda
• E-commerce - Why e-tailing?
• Furniture e-tailing – Why Furniture as a
category will do great online?
• Future strategic options
• Suggestions – What do brands/vendors
need to do?

3. Increasing internet penetration is fuelling
e-tailing growth

4. Furniture Category will do great Online
• Early signs indicate a promising yet
untapped opportunity.
• Internationally, furniture has already
emerged as next big trend in online
shopping.
• Multiple benefits to the SME vendors.
• Easy Customer Mapping and
implementation of Marketing mix is
possible.
• Customer Preferences and analytics
can be done for targeting and
segmentation.

5. SWOT Analysis
S
TRENGTHS
W
EAKNESSES
O
PPORTUNITIES
T
HREATS
• mindset about shopping
online for furniture
• Inter-state movement of
products
• Dependence on vendors
for products
• Growing Market
Segment
• Growth in number of
online users
• New Technologies in
E-commerce
• Increasing buying
behavior of young
population
• Competition in the
Market
• Consumer Mindset
• Government Regulation
• Vendors / Retailers
Negative
Internal
factors
External
factors
Positive
• Strongly Funded
• Fast Delivery & Excellent
Customer Service
• Variety of Products &
Brands
• Innovative Services
• Best price promise

6. Future Strategic options
• Responsive Design
• Localized Shopping
• Show In-Store Inventory on the Product Detail
Page
• Consistency in Online and In-Store Offers
• Apply and Buy Financing, Online and In Stores
• Enable Purchase of Warranties and Protections
Online
• Real-Time Delivery and Pick-Up Dates
• Reward Your Salespeople
• Technology
• Differentiated Knowledge Enabled Graphic User
Interface

7. Concluding Comments
• Omnichannel retailing is about providing a seamless approach to the
consumer experience, across all shopping channels.
• Online vendors need to have an offline presence and vice versa, too.
• Vendors should also develop apps on major mobile platforms.
• Create functional products to cater to specific requirements of the
customers.
• Control product assortment (Range) and leverage international strategic
alliances
• Frugal design philosophy based on offering products
• Keep prices low by empowering customers to make most purchase
decisions
• Good product quality and minimizes the company's impact on the
environment
• Ensure last mile connectivity
• Build brand and standards
• Build Niche
• Maximize value chain efficiency and asset utilization

8. Thank You