Retail + Digital

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How are online and offline retail integrating as we head into 2014? How are retailers handling the “showrooming” effect? Mike Osswald discusses the evolution of channel connections into today’s omni-channel state, plus a heads-up about what to expect in the near future.

www.hansoninc.com/summit

Published in: Marketing, Business, Education
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Retail + Digital

  1. 1. HAVE CONVERSATIONS RETAIL + DIGITAL
  2. 2. MINDY WITHROW STEVE DWYER CONTENT STRATEGIST CONNECTION STRATEGIST
  3. 3. PERVASIVE COMPUTING > OMNI-CHANNEL
  4. 4. RETAIL + DIGITAL IN 2014 • Continued integration of online into offline – people are prepared and researching • “Showrooming” is being worked out • Manufacturers likely to be more involved at point-of-purchase and digitally – In-store layout changes – Store-within-a-store – More trained staff – More strategic alliances
  5. 5. RETAIL + DIGITAL EVOLUTION OF CHANNEL CONNECTIONS Omni-Channel • • • • • • Brand is experienced across all channels Products and promotions are consistent across platforms User are tracked across platforms, share common account Common databases serve information everywhere Physical store is one of several channels for purchase User experience informed by profile, social activities, etc. Cross-Channel • Several “branded” channels, connected, synchronized messages and campaigns Multi-Channel • Several channels, consistency of message and design Single Channel • No real relationship between offline and online
  6. 6. RETAIL + DIGITAL CONTINUED EXPLORATION • Same-day delivery from online retailers • Connecting user accounts with in-store kiosks and information; more personalized experiences • Location awareness, connected loyalty programs and promotions • AmazonFresh and Amazon Local • Google Shopping Express • Walmart To Go • eBay Now (retailer delivery service) • Amazon and Google lockers
  7. 7. See more at HANSONINC.COM/SUMMIT

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