Branchwell is the first and only combination of business eLearning and a network marketing model providing opportunities for any individual to learn, train, work and earn income - simultaneously.
2. www.branchwell.co
Branchwell is the revolutionary combination of business
eLearning and mutli-level marketing that provides
members with the opportunity to learn, train, work and
earn –simultaneously.
4. www.branchwell.co
$200K
Developed a custom proprietary software
and marketing model.
Product development and inventory.
$300K
Legal and compliance
Created and successfully tested a
compliant business model and
compensation plan.
$700K self-funded seed round
Market research and
solution development
Researched, developed and tested proprietary
marketing model and social impact strategy.
5. www.branchwell.co
+20M members
$36B
market
multi-level marketing industry
6% year over year increase in
sales over the last 5 years.
online education industry
$27B market
+4% year over year increase in sales
over the last 5 years.
74%
available
market share
6. www.branchwell.co
14% Mutli-level marketing
retention rate.
Member retention and completion rates are the biggest problem facing the industries.
the problem
Members of eLearning courses are not immersed in their subjects and cannot retain
what they are taught. Multi-level marketing members do not receive the proper sales
training and development to properly manage their businesses and earn the income
they are originally promised.
<7% Online education
completion rate.
Why?
7. www.branchwell.co
our solution
The only comprehensive entrepreneurship education platform that provides an opportunity for
members to learn, train, work and earn – simultaneously.
Learn
Our gamified curriculum engages members
and simplifies business concepts into easily
digestible microlessons.
Train
Our platform incorporates hands-on field
training with contextual communication
including SMS and social media to properly
immerse members in their education.
Work
Members work to start their own
businesses as entrepreneurs during their
field training.
Earn
Using the network marketing business
model, members earn income based on a
combination of their sales numbers and
their educational progress.
8. www.branchwell.co
Sales and marketing lessons give
members the training they need to
stay motivated in a sales environment
Earning income allows students to
worry less about earning a living and
more about their studies.
retention and completion are no longer problems
Immersion helps students retain
information and motivates them to
complete courses.
9. www.branchwell.co
our strategy
Our target market is independent contractors, like sharing economy workers, providing them with the
entrepreneurship training and income generation opportunity they lack in traditional temporary employment.
4
We will deploy an online content strategy aimed at students and independent
contractors, marketing financial independence and part time earning potential.
3
We have secured a partnership with Lyft to work with their 7000 drivers in
the Metro-Atlanta area, with a prospective national partnership moving forward.
1
We will use our 500 active members and 5000 pre-enrollees to recruit new
members, which will give us an immediate, exponential recruiting push.
2
We will onboard leaders among our member-base to focus on sole
recruiting of new members on a salary and commission income model.
10. www.branchwell.co
Brandon McDonald
Founder & CEO
Over 10 years of entrepreneurship
experience launching and operating
software and ecommerce startups.
Manav Thaker
Founder & CMO
Over 10 years designing customer
experiences by developing brand
vision and marketing strategy.
Indira Londono
Director of Philanthropy
Over 10 years of experience
leading and developing
nonprofit organizations.
Megan Mincey
Engagement Director
Experienced PR and communications
specialist with over 5 years of
experience in media strategy and
partnerships.
our team
The experts reinventing the industry
11. www.branchwell.co
13 26 51 102 204
$1.9
$3.3
$5.2
$12.1
$34.1
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five-year projections
13. www.branchwell.co
seeking a total investment of $1M
in convertible debt and 50% equity
minimum contribution of $100K
Operations
20%
Inventory (formulation)
10%
Inventory
(month 8
restock)
12%
branchwellEd
20%
Giving Tree
3%
Marketing &
recruitment
20%
Legal
15%
projected investment allocations
14. www.branchwell.co
post-investment roadmap
today Q1 Q2 Q3 Q4 Q1 Q2
Products
Finalize formulation
and issue PO 2nd PO
3rd PO and product
line expansion
4th PO 5th PO
Recruitment
Events and Lyft
driver engagement
Lyft app integration
VIP leader events
and training
New territory
launch events
Corporate
recruiting events
Staffing
Hire EA, MS, DOP
and CS Team
Expand CS team;
hire accountant
Expand CS team;
hire DOBD
Expand CS team
Expand CS team;
hire MS
Expand CS team
Milestones Official launch Reach profitability
Members: 12,755
Net $1.2M
Partner contract;
phase 1 curriculum
Phase 2
curriculum
Phase 3
curriculum; live
training sessions
Begin
accreditation
process
Education platform
Development Spec completion;
Existing integrations
First mockups
Complete beta
version
Beta testing Full app launch
Begin development on
proprietary platform