THIS IS A PPT ON BUSINESS COMMUNICATIONS TOPIC-VOCAL FOR LOCAL.

1. TOPIC-Vocal For Local
Name-Manav Saboo
Subject-Business Communications
Subject Teacher-Swati Srivastava
Roll No-IPU05620

2. Why in news
• On May 12th,2020 the made it clear that GOI is
committed to remove all domestic hurdles before manufacturing
and attract a share of the global value chain
• Therefore on May 12th prime Minister called upon Indians to be
vocal for local.
• Again addressing the nation on its 74th Independence Day ,PM
urged the country to embrace the "Vocal for Local" pledge.
• Recently, On 31st Aug,2020 in “Mann Ki Baat’ Program PM once
again said that it was time for startups to be “vocal for local
toys”.

3. 2. How do we define Vocal for Local from Indian perspective?
• ‘Vocal for Local’ is becoming the most trending phrase which means that all 1.3 billion
Indians to be “vocal for local” — meaning, to not just use domestically made products but
also to promote them.
• Experts feel that it is an extension of the ‘Swadeshi Movement’ idea conceived by some
great freedom fighters of the country, including the Father of the Nation, Mahatma Gandhi.
• The movement, which started in the early 1900s, called for the use of locally-made
products.
• The idea of ‘Vocal for Local’ clarion is to create more local brands and take those to the
global arena.
3. What are the dimensions of Vocal for Local?
The idea is to cut down dependence on reliance of imports from one country
while encouraging local manufacturing.

4. • Self-reliance is directly connected to quality.
• It is widely accepted that the developed nations are able to
dominate global markets because of their innovative
products and their quality.
• It is clear that the Self-reliance and vocal for local is to
produce goods of a quality that not only reduces
dependence on imported goods, but also makes them well
sought after globally while placing India amongst the
foremost exporters of the world.
4. Self-reliance and “Vocal for Local” serve each other

5. • The literal meaning of the term Atma-Nirbhar Bharat Abhiyaan is Self-Reliant
India Movement.
• The Vocal for Local Strengthens the idea of Atma-Nirbhar Bharat as both represent
essentially an optimistic view of India’s future by substantially enhancing its
competitiveness in many more sectors and activities not currently being tapped for
greater value-addition; creating new growth nodes and business formations in the
country
5. How Vocal for Local Strengthens the idea of Atma-Nirbhar Bharat.

6. 6. Evaluate the idea of Vocal for Local from the perspective of Globalization.
• “Vocal for local” is not a rejection of globalization, but a call for a new form of globalization i.e. from profit-driven to
people-centric.
• India is the repository of such a wisdom, it’s the “Vishwa Guru”, teacher of the world. For example:
I. “The global brands of today were sometimes very local like. they became global from (being) local.”
II. The India-led globalization on climate, on being helpful to other countries by offering them supplies in a time of
crisis, led by the principle of “Vasudhaiva Kutumbakam”.
7. In your opinion whether Vocal for local strengthens or Weakens the policy of Make in India.
Vocal for local strengthens the policy of Make in India.
• It empowers local brands, start-ups and MSMEs.
• It helps new brands come to light and aid and assist them.
• Self-reliance and Make in India will prepare the country for tough competition in the global supply chain. It will not
only increase efficiency in various sectors but also ensure quality.
• The focal point of the concept is to make the nation self-reliant by boosting Make in India. with more focus on local
manufacturers and service providers, it will strengthen the economy, improve the standard of living and most
importantly improve the trade deficit and the exchequer balance of the country.
• Making the country self-reliant in all spheres- from manufacturing to supplying. It will help the country to reduce its
dependence on imports and may also give a boost to exports. The fall in imports will help reduce the trade deficit and
will eventually lead to trade surplus.

7. • The collateral-free or unsecured loans announced for MSMEs may lead to higher
default by the companies and lead to higher NPAs.
• The banking sectors, especially the PSU, are already reeling under the bad loan
issues and with unsecured loans, may see further deterioration in their asset quality.
• Higher default rates will also increase the cost burden of the government, as it
may have to provide cushion to the ailing banks.
• The total government expenditure that will be incurred through the package is
only 1% of the India’s GDP growth. As such these measures will not be adequate
enough to boost the demand sentiment in the economy
8. What are the institutional and Systemic Challenges in front of
Vocal for local?

8. • The Prime Minister gave a call of Atmanirbhar Bharat (self-reliant India)
movement supported by the ‘vocal for local’ campaign.
• The new slogan diverted the attention of policymakersfrom the vision of a
$5-trillion economy to a self-reliant India and its possible interpretations.
• The intense debate has ensued focus on the relevance, feasibility and
sustainability of ‘self-reliance’, and the vision of $5-trillion economy is
relegated to the background.
• The development policy agenda seems to be in perpetual transition with
leadership slogans, resulting in numerous strategic visions, programmes,
projects, campaigns and schemes, with few follow-ups
9. Recently PM talked about Vocal for local and then local to
Global on his Independence Day speech. What is the
Significance of this perspective from $5t dollar economy?

9. Manav Saboo
2B
08815501720