Covers aspects of how Amazon is creating trust and providing unique unparalleled value to its customers and building its brand.

3. THE VISION
“to be Earth’s most
customer-centric company,
where customers can find
and discover anything
they might want to buy online.”

4. THE MISSION
“We strive to offer our customers
the lowest possible prices,
the best available selection,
and the utmost convenience.”

7. How it built its BR ND

9. Building Trust
• Customer reviews
• Delivery of brand
promise
• Sacrifice in the short
term

11. UNIQUE VALUE

13. Education for kids

14. Sign language developed for employees

15. Carrying out campaigns regularly

17. STORIES
• Amazonians are
allowed, in fact
encouraged to bring
along their pets to the
workplace.
• Research at Amazon
found that employee
morale and workplace
satisfaction is high
when they bring along
their dogs.

18. The story goes that when Jeff Bezos went
for purchasing tables for his office, he
found that doors are cheaper than tables.
He decided to buy those doors, remodify
them into tables and use them at their
offices.
This story indicates the fact that Amazon is
committed in saving costs to a great extent
to provide value to their customers.
This nature has become a part of their DNA
and even till day, some corporate offices of
Amazon follow this.
Tables costly,
Bought doors

22. Customers
A to Z at low
prices
Ecosystem
Innovation
Employees
Stories
A to Z care
Family like
culture
Society
Community
development
Support
social causes
Sustainability
Unique
value Trust
Amazon’s
model of
Brand
development