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How to showcase impact on your
resume, and why it makes a
difference
What is impact
Impact happens when you can clearly articulate
what you did, how you did it, and why it matters
to whoever is evaluating your resume
Why does it matter?
Put yourself in the shoes of your recruiter/hiring
manager
In 6 seconds they are going to try to answer one big question - should I hire this
person?
To answer this question they are evaluating whether or not you “fit”
- I.e based on the requirements of the role, and the qualifications you are
presenting in your resume. Can you outperform all the other candidates?
What do you need to do to make their lives easier?
- Be clear and succinct
- Make it easy for them to understand what value you bring to the table
- Make sure ANYBODY reading it can understand it - they should not have
understand the nuances of your role/industry to get your impact
- Use numbers to quantify your impact
How do you do that? For every experience, answer these
questions
- What did you do?
- Your role/responsibility/output/deliverable
- Why did you do it?
- What goal were you trying to achieve? Why should anyone care?
- How did you do it?
- What skills did you leverage? What process did you go through?
- What MEASURABLE impact did you have?
- How can you use numbers to give us some perspective?
● You led/managed a project
● You envisioned and and brought a project to life (proposed and implemented)
● You saved time or money
● You improved a process
● You increased sales
● You increased customer satisfaction
● You changed or improved something
● You collaborated with/managed a team
● You supported customers
● You conducted research
● You wrote a report
● You achieved something
● You were selected to be in a program
● You completed training
What did you do?
Start by using this resume project tracker to list
out all your experiences and everything that went
into what you did from start to finish
Use this as a conversation starter, the most important sections are “Project Type”, “What I Did”
and “Impact Achieved”
Secret #1: Don’t start from scratch
- List out all the project types for each project you did in past roles
- Then use Jobhero.com to find resume templates and see how they described
their impact
- Use Linkedin.com to find people who had similar roles at big companies, and
see how they described their impact
- This way you don’t have to start from scratch, and the people at big
companies - their resumes got them there (more often than not) so you can
be confident in how they describe their impact/experiences
Secret #2: The secret bullet formulas
- [Verb] + [what you did] to [why you did it], achieving [impact you achieved]
Secret #3: You HAVE to quantify everything (don’t
be scared to estimate)
● If you led a project - how many people were on your team?
● If you did a presentation - how many people did you present to?
● If you saved time - How much time?
● If you improved a process - how did it help the company?
● If you did research - how many articles/sources did you review?
● If you wrote a report - how many pages were in the report?
● If you created a flyer - how many people do you think saw it?
● If you were selected to be in a program - how many people applied and how
many were selected?
● If you completed training - how many hours of training did you complete?
● If you helped with sales - how much money did you make the company?
Let’s go through some examples of before/after
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Resources
- Sign up for free templates and coaching at
bit.ly/yaaw-resume (IG/Twttr: @Maahlick)
- Project Tracker
- Action Verbs
- Resume Templates (for content)

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Resume Impact Secrets: The Underground Playbook for Writing a Resume that Attracts Success

  • 1. How to showcase impact on your resume, and why it makes a difference
  • 2. What is impact Impact happens when you can clearly articulate what you did, how you did it, and why it matters to whoever is evaluating your resume
  • 3. Why does it matter? Put yourself in the shoes of your recruiter/hiring manager In 6 seconds they are going to try to answer one big question - should I hire this person? To answer this question they are evaluating whether or not you “fit” - I.e based on the requirements of the role, and the qualifications you are presenting in your resume. Can you outperform all the other candidates?
  • 4. What do you need to do to make their lives easier? - Be clear and succinct - Make it easy for them to understand what value you bring to the table - Make sure ANYBODY reading it can understand it - they should not have understand the nuances of your role/industry to get your impact - Use numbers to quantify your impact
  • 5. How do you do that? For every experience, answer these questions - What did you do? - Your role/responsibility/output/deliverable - Why did you do it? - What goal were you trying to achieve? Why should anyone care? - How did you do it? - What skills did you leverage? What process did you go through? - What MEASURABLE impact did you have? - How can you use numbers to give us some perspective?
  • 6. ● You led/managed a project ● You envisioned and and brought a project to life (proposed and implemented) ● You saved time or money ● You improved a process ● You increased sales ● You increased customer satisfaction ● You changed or improved something ● You collaborated with/managed a team ● You supported customers ● You conducted research ● You wrote a report ● You achieved something ● You were selected to be in a program ● You completed training What did you do?
  • 7. Start by using this resume project tracker to list out all your experiences and everything that went into what you did from start to finish Use this as a conversation starter, the most important sections are “Project Type”, “What I Did” and “Impact Achieved”
  • 8. Secret #1: Don’t start from scratch - List out all the project types for each project you did in past roles - Then use Jobhero.com to find resume templates and see how they described their impact - Use Linkedin.com to find people who had similar roles at big companies, and see how they described their impact - This way you don’t have to start from scratch, and the people at big companies - their resumes got them there (more often than not) so you can be confident in how they describe their impact/experiences
  • 9. Secret #2: The secret bullet formulas - [Verb] + [what you did] to [why you did it], achieving [impact you achieved]
  • 10. Secret #3: You HAVE to quantify everything (don’t be scared to estimate) ● If you led a project - how many people were on your team? ● If you did a presentation - how many people did you present to? ● If you saved time - How much time? ● If you improved a process - how did it help the company? ● If you did research - how many articles/sources did you review? ● If you wrote a report - how many pages were in the report? ● If you created a flyer - how many people do you think saw it? ● If you were selected to be in a program - how many people applied and how many were selected? ● If you completed training - how many hours of training did you complete? ● If you helped with sales - how much money did you make the company?
  • 11. Let’s go through some examples of before/after
  • 18.
  • 19. Resources - Sign up for free templates and coaching at bit.ly/yaaw-resume (IG/Twttr: @Maahlick) - Project Tracker - Action Verbs - Resume Templates (for content)