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107 - It's not easy starting new: career transitioning to product, starting strong & being successful.

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it’s not easy starting new:
career transitioning to product,
starting strong, & being successful.
product camp
june 2019

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Product Manager
TripAdvisor,
Hotels Location Discovery
Lindsay Levy
Senior Product Manager
TripAdvisor, Hotels Supply
Sam ...

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game plan How do you land the job?
What do you do on day 1?
How can you be successful?
01
03
02

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107 - It's not easy starting new: career transitioning to product, starting strong & being successful.

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ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.

Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.

www.ProductCampBoston.org

ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.

Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.

www.ProductCampBoston.org

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107 - It's not easy starting new: career transitioning to product, starting strong & being successful.

  1. 1. it’s not easy starting new: career transitioning to product, starting strong, & being successful. product camp june 2019
  2. 2. Product Manager TripAdvisor, Hotels Location Discovery Lindsay Levy Senior Product Manager TripAdvisor, Hotels Supply Sam Feldman
  3. 3. game plan How do you land the job? What do you do on day 1? How can you be successful? 01 03 02
  4. 4. Step 1 how do you land the job?
  5. 5. Tell your PM story. 1. Say you were a PM with a different title. 1. Acknowledge your background is non-PM. 2. Explain why your unique skills translate and can add value.
  6. 6. Understand the product competencies. Cross functional leadership Stakeholder management Communication Voice of the user Partner collaboration people Product vision & specing Influencing/motivating Execution getting shit done User feedback Data analysis Telling a data story measuring
  7. 7. Understand the product competencies. Cross functional leadership Stakeholder management Communication Influencing/motivating Voice of the user how? Partner collaboration what? Execute Product vision & spec-ing UX Design User feedback Data analysis Telling the story Business outcomes
  8. 8. product competencies for your role. Translate past experiences how?what?Don’t have to be limited to job-related experiences, especially if you’re a student. Seek out other opportunities to build skills.
  9. 9. Lindsay’s PM story Skill Gaps Skills
  10. 10. Lindsay’s PM story Cross functional leadership Stakeholder management Communication Influencing/motivating Voice of the user how? Partner collaboration what? Execute Product vision & spec-ing UX Design User feedback Data analysis Telling the story Business outcomes
  11. 11. Cross functional leadership Stakeholder management Communication Influencing/motivating Voice of the user how? Partner collaboration what? Execute Product vision & spec-ing UX Design User feedback Data analysis Telling the story Business outcomes Sam’s PM story
  12. 12. Step 2 what do you do on day 1?
  13. 13. Spec writing A/B Testing Motivating Engineers Tableau Data Science Language Tech stack Own the things you don’t know. Roadmapping Managing Up Influencing Jira Agile How websites make $$$ ... Remember: you were hired for a reason!
  14. 14. Prove you’re reliable. Source: tiny.cc/crush6months “Don’t try to learn everything… priority #1 during your onboarding is proving that you are reliable (and eventually excellent) on the few things that matter… the 3-5 core activities.” - Daniel Shapero Photo by Nicholas Kampouris on Unsplash
  15. 15. Ask your manager what success looks like at 1 week / 30 day / 90 day... Photo by Joshua Ness on Unsplash
  16. 16. Over-deliver and over-communicate Source: tiny.cc/crush6months “Over-deliver on your first 3 assignments, and most importantly, over-communicate your progress to your manager as you work through each assignment. They don’t trust you yet, so keep their anxiety low by keeping them in the loop. When you have a question, don’t be afraid to ask, but bring recommendations to show how you thought about the problem. Ask for feedback, and take feedback with a smile.” - Daniel Shapero
  17. 17. What else you can do early. Help take load off your boss & learn from it. QA Documentation PM Bug Tickets Test Analysis Prep so you can join in the conversation. Check test results each morning Industry news Team status updates & specs Build trust & partnerships. Invest in team culture. Build relationships with your resources. Ground yourself in your user and industry. Get to know your user. Get to know your competitors.
  18. 18. Find the superstars and copy their work “Don’t try to learn everything… priority #1 during your onboarding is proving that you are reliable (and eventually excellent) on the few things that matter… the 3-5 core activities. Interview people around you and observe star performers to figure out what these core activities are and how to be great at them.” - Daniel Shapero Source: tiny.cc/crush6months
  19. 19. Don’t know Tableau? Find existing dashboards or use Excel. Never written a spec? Organize all the notes about a feature and then schedule a “30% review” with your manager and get feedback on what’s missing. How do you motivate an Engineer? Meet with the Tech Lead and talk about what you want to do together and what problems you want to solve. Enlist their help. Never ran an A/B test? Become a watcher on someone else’s tickets and document the process. Never written a roadmap? Copy an existing one. Jargon too technical? Ask what it means/how it impacts a user’s experience. Fake it till you make it.
  20. 20. Surround yourself by the right people. Take advantage of being new & meet with everyone! Build your network.
  21. 21. Step 3 how you can be successful?
  22. 22. Add value as a product manager not as a project manager. Photo by S O C I A L . C U T on Unsplash
  23. 23. Deliver areas that matter to the business. 01 Be a student of your organization: understand what matters to your business. 02 Spend (most) your time on work that is in sync with that. 03 Bring data from outside the building. Talk to users, talk to peers, talk to people from other industries. 04 Influence your roadmap. Develop hypotheses, size the opportunity, and gain stakeholder alignment.
  24. 24. Trust the experts (technical, design, analytics, etc.) and develop a “gut check”. You are not a designer, developer, analyst, etc. So don’t try to do their job. Instead enlist them on solving your problem.
  25. 25. Don’t trust too blindly; ask the right questions. ● What are the risks associated with that? How can we reduce that risk? How much risk is there in that estimate? ● Is there any reason we have not tried this solution in the past? ● How does that change a user’s experience? ● How does this help us deliver against our objectives? ● What does success look like, once we make this change? ● What are the current blockers? What would need to be true to overcome those blockers? ● What could we change from this feature set if you wanted to meet ____ deadline? ● What would you add to this or remove from this feature set if you wanted to build the best experience? ● Do we have dependencies on other teams? Do they have dependencies on us? ● What’re some important dates we need to keep in mind? (e.g., vacations, release cycles) ● So many more …..
  26. 26. Build your network.
  27. 27. Learn from not-on-the-job training
  28. 28. game plan How do you land the job? Tell your PM story. What do you do on day 1? Use your strengths & learn. How can you be successful? Focus on what matters. 01 03 02
  29. 29. Questions?
  30. 30. Thank you 30 Lindsay Levy Sam Feldman llevy@tripadvisor.com sfeldman@tripadvisor.com careers.tripadvisor.com
  31. 31. 1 week, 30 day, 90 day plan. Habits. Build trust. Ask questions. Listen & observe. Keep asking questions. Soak it in & participate where you can add value. Start the conversation. Then still listen. Still observe. Ask why? Bring your new person perspective. 01 wk 30 day 90 day+ Execution. Shadow & pick up in-progress work. Tactical value: Start new work & see execution through to end. Measure results. Hypothesize & ideate to inform what’s worked on. See through the project lifecycle, measure results, and iterate. 01 wk 30 day 90 day+

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