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Jura brand presentation_spring_13
- 2. JURA worldwide Headquarter s Affiliates Distributors Switzerland Australia Austria CEE countries France Germany Netherlands Spain Sweden UK USA Poland 40 countries worldwide
- 3. Year 2012, in units Germany Switzerland Austria USA Netherlands 6 10 Russia France Australia China Canada JURAs Top Ten Markets 7 8 9 10 1 2 3 4 5
- 5. Distribution POS are key touchpoints where potential consumers encounter JURA. ’Build the brand while you make the sale.’
- 6. International JURA Stores concept JURA Stores - JURA Flagship stores, run by JURA JURA Stores at - Premium JURA stores within an up-market department store with high traffic - run by a distribution partner - minimum of 25 sqm POS Shop in shops - smaller shop solutions within a department store
- 7. JURA Store JURAworld of Coffee, Niederbuchsiten
- 10. JURA Store JURAworld of Coffee, Nürnberg
- 11. JURA Store at Harrods, London
- 12. JURA Store at Printemps, Paris
- 13. JURA Store at Illum Inspiration, Copenhagen
- 14. JURA Store at NK, Stockholm
- 15. JURA Store at One Mall Shenyang
- 17. Service Excellence After sales service is a crucial part of the brand experience. Customer expects the best from a premium brand. After sales service is value added and helps to differentiate from the competition.
- 19. Switzerland
- 20. 24/7 Service
- 21. 24/7 Service X
Editor's Notes
- Today JURA is oparating globally. -We are headquartered in Switzerland. -With 6 affiliates – Sweden is our latest. -Distributors in about 40 countries worldwide.
- Looking at the top markets for JURA we see that the brand is strongest in German speaking Europe. These are also the markets we entered first. However there are big markets which developped a lot lately like USA, Russia or Australia. Or then a bit less developped in terms of coffee culture the huge market of China. France has become number 1 market for espresso machines. So we try and exploit the potential there with the JURA automatic machines.
- Now I would like to give you some insight into the JURA brand. Of course ist heart are the products. That’s why the latest innovations will be the core of tonights event. But first I would like to take a closer look at JURAs distribution:
- The customer often sees the JURA products for the first time at the POS In which environment the JURA products are seen is crucial It’s important to get a live experience of the product at the POS 70% of final purchasing decisions are made at the POS So your job at the point of sale is extremly important for us and I would like to thank you for your daily effort! Today JURA is represented at 11’000 POS worldwide
- Various flagship stores in different, upper class department stores Store to reflect JURA premium image Prime location High-end brand presentation (recognition value) Brand building Create the perfect brand / product experience Stand out from the crowd Increase sales
- In some locations we go even a step further and install our own flagship stores, like the newly opend shop in Zurich.
- Or the JURA store in Shenyang China The One Mall is the largest mall in China And our JURA shop there is the largest JURA store in the world with 160m2
- Or the JURA store in Shenyang China The One Mall is the largest mall in China And our JURA shop there is the largest JURA store in the world with 160m2
- Or the JURA store in Shenyang China The One Mall is the largest mall in China And our JURA shop there is the largest JURA store in the world with 160m2
- The second part we want to look at is Service.
- In the after sales service we want to demonstrate excellence. The after sales service is a crucial part of th ebrand experience that we offer. A customer who has had a problem with his machine and we solved the problem with excellence becomes an even more loyal customer. So after sales sevice is always a chance! However the customer expects the best from a premium brand like JURA: Whether it is the hotline over the phone or the website, the service that we provide – as a brand or as a retailer helps us to differentiate from competition.
- In our hospitality centers we get in direct contact with the customer, we can take th eopportunity and turn a bad experience into something positive.
- The hospitality center is a concept that we are rolling out globally: Germany, Austria, France, Spain, England, Sweden, Norway, Russia, USA, Canada, Emirates
- The hospitality center is a concept that we are rolling out globally: Germany, Austria, France, Spain, England, sweden, Norway, russia, USA, Canada, Emirates
- The hospitality center is a concept that we are rolling out globally: Germany, Austria, France, Spain, England, sweden, Norway, russia, USA, Canada, Emirates
- The third aspct of the JURA brand is the Brand Building. A product can be copied, a successful brand however is timeless.
- One element of brand building is PR: A product shown in the right environment can help to make it admirable. With PR you get brand exposure at a fraction of the cost of conventional advertising.
- Navy CIS LA
- Rizzoli&sles
- TV-Spot US
- And of course JUURAs ambassador is an important element in our communication. Roger Federer is not only worlds number 1 tennis player, but he has also be voted among the 100 most influential people in the world. At JURA we see a lot of parallels between our brand and the person Roger Federer: - Both are „swiss made“ - Hard work - Precision - Strive for excellence
- We use our brand ambassador Roger Federer in our print campaigns and also in our TV spot for the ENA Micro 9
- We use our brand ambassador Roger Federer in our print campaigns and also in our TV spot for the ENA Micro 9
- We use our brand ambassador Roger Federer in our print campaigns and also in our TV spot for the ENA Micro 9
- So much for the JURA brand thank you for your attention. But now the the heart of it: the new products!