This document provides a summary of Christophe Pouille's experience in sales, marketing, and brand management over 20 years. It highlights his experience leading brands across luxury, premium, and mass market categories in industries such as home decor, perfume, cosmetics, wine, and spirits. It also emphasizes his strengths in driving results, strategic agility, customer focus, and international experience developing brands across multiple retail channels.

1. Book
Christophe POUILLE

2. 20 Years of sales and marketing
experience for a profitable growth
• Drive for results
• Strategic agility
• Customer focus
• Selective & mass-market experience
• Wholesale & Retail distribution expertise
• Multi-products / Categories competencies
• International adaptability
• Functional & operational jobs

3. Strong Brands Experience
Luxus Premium Mass
Brands Brands Brands
S.I.A Ariel
Guerlain
Johnny M. Proper
Hennessy Walker
Pampers
Gordon’s
Dom gin Orangina
Pérignon Schweppes
Möet &
Chandon Kodak

4. Strong Multi-Channels Experience
Mass-Market Selective Retail
Distribution
-Hypers & Supers -Independent -Stand alone
Retailers stores in:
CWT, Agenor France, Italy, Spain,
Belgium, Sweden
-Perfumeries
Carrefour chains: Douglas -Department
stores:
Cora -Drugstores: Müller Harrod’s, KaDeWe,
Galeries Lafayette,
Selfridges, Inno, Karstadt,
Leclerc -C&C Métro De Bijenkorf
Intermarché -Horeca, discos... -Web: BtoB, BtoC,
Vente-privé.com

5. Key Learning
• Respect the DNA of the Brand
• Do not make compromise on quality
• Dare
• Get passion
• Manage and lead
• Deliver

6. Home decoration
Experience
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7. Since 1963, from a passion Consider the
to a powerful reality Brand DNA
Sonja
Ingegerd
Andersson Passion
Energy
Creative

8. Product differentiation / Design
Strong creative edge
with constant renewal

9. Animate the Brand at P.O.S.
Pastel Passion Cape Cod
Retro Loft Latin Summer

10. Put the brand into scene in the street
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11. Position the brand name through Flagships
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12. Sell Concepts & not only Products
Shop in Shop / Flower Bars / Corners

13. Opening new Markets - Russia
Opening Event at the French embassy
Show Room
Metropolis
Mall -
Moscow

14. Opening new Markets - Poland
Opening Event Flagship
Store
Show Room & Press Event

15. Perfumes & Cosmetics
Experience
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16. Successful launches & promotions

17. Combine scenography, show &
press support for success
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18. Last, a „Maison Guerlain“ Corner …
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19. … an incomparable jewel
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20. Elle – Duft Star Awards winner
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21. Gala
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22. Cosmopolitan – Winner Prix de Beauté
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23. Wine & Spirits
Experience
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24. Communicate on Luxe & french
“Art de Vivre”
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25. Be an “Ambassador” of your brand
Sud-Ouest -
Janvier 2003 -

26. Soft Skills
Christophe POUILLE

27. Jogg to go over your limits!

28. Celebrate the Rugby Values
Plaisir (78)
Rugby Folklo

29. Keeping roots

30. Thank You
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