Mastering Affiliate Marketing: A Comprehensive Guide to Success
MA 20.111: USP and PTM v88_Grp3MVMC
1. MARIKINA VALLEY MEDICAL CENTER
MAKING CHANGES. MODIFYING VALUES
https://www.linkedin.com/in/majellegagtanramos/
GROUP 3
Gagtan, Majelle | Galano, Jhoan
Morales, Daffy | Muñoz, Ma. Rowena | Pionilla,
Cyrille
Ateneo Graduate School of Business MBA-H v88
https://www.linkedin.com/in/ma-rowena-munoz/ https://www.linkedin.com/in/cyrille-pionilla
https://www.linkedin.com/in/jhoantgalano/
https://www.linkedin.com/in/daffydocmorales/
2. 1. What is NEW in the Valley?
2. Strategize to Specialize
3. The Needs of the Valley
4. Converting Competitors to Collaborators
5. 3 V’s: Valley. Value. Victory
Marikina Valley Medical Center
Making Changes. Modifying Values
7. What do customers say about us?
Expensive
Lack of parking
Flood prone
Public perception
8. 1. What is NEW in the Valley?
2. Strategize to Specialize
3. The Needs of the Valley
4. Converting Competitors to Collaborators
5. 3 V’s: Valley. Value. Victory
Marikina Valley Medical Center
Making Changes. Modifying Values
9. Refocus on non-COVID cases
Synergistic collaboration
Strategize to Specialize
What categories do we choose?
Offer Superspecialized
Services
10. COVID Home Care
● Allows early diagnosis and
treatment of COVID
● Allows “diversion” of care to home
● Less expensive
● Removes stigma of hospital
REFOCUS
GOAL: Transitioning COVID care to
homecare, allowing unimpeded care to
previously neglected services:
❏ Cancer
❏ Cardiovascular
❏ Surgery
❏ Dialysis
❏ Pediatrics
Cancer Care Unit
Cardiac Catheterization
Blood Bank
GOALS:
● Highlighting, but not excluding services
that MVMC can offer that many other
nearby institutions cannot provide.
● Attending to the immediate needs of the
community.
Strategize to Specialize
General Schema of Strategies
20. BLOOD DONOR BLOOD PROCESSING
How do we collect and process the blood?
REDder than Red
BLOOD COMPONENTS/ STORAGE
PATIENTS
OTHER
HOSPITALS
21. Whole Blood
Packed Red Cell
Platelets
(Random Donor and Apheresed)
Plasma
Cryoprecipitate
PRODUCTS
Strategize to Specialize
Blood Banking Facility
22. Blood Banking Facility
Strategize to Specialize
SERVICES
National Voluntary Blood
Service Program
Donor Screening
Donor Selection and Counseling
Storage of Blood Components
Component Preparation
Selective Blood Donation via
Apheresis Machine
Crossmatching
24. Blood Banking Facility
Strategize to Specialize
Collect high-quality plasma to make several doses to the recipient.
No blood is wasted. Unwanted components of blood are re-infused back to the donor’s bloodstream
25. Blood Banking Facility
Only Blood Banking Facility in the Area
Total Blood Collection: 1,474
(All collected blood were used for in house cases only,
no partnership during this period yet)
January: 182 (12%)
February: 280 (19%)
March: 186 (13%)
April: 138 (9%)
May: 390 (26%)
June: 298 (20%)
26. Blood Banking Facility
Only Blood Banking and Collection Facility in the Area
July August September Total Utilization Percentage
In house 285 201 127 613 74%
Other Hospital
(Start of Partnership)
58 94 63 215 26%
Total Blood Collection 343 295 190 828 100%
32. Strategize to Specialize
MVMC COVID HOME CARE
1. Initial assessment
2. Chest X-ray and CBC
3. Telemedicine consults with Internists
4. 2 days home visit and daily monitoring
5. COVID care kit
6. Medical Certificate
33. 1. What is NEW in the Valley?
2. Strategize to Specialize
3. The Needs of the Valley
4. Converting Competitors to Collaborators
5. 3 V’s: Valley. Value. Victory
Marikina Valley Medical Center
Making Changes. Modifying Values
40. Identifying Market
The Needs of the Valley
BENEFITS
Cardiac catheterization, Cardiovascular surgical suite
Target Market
Philippine and Philippine-American Health Statistics, 1994-2018
42. Identifying Market
The Needs of the Valley
BENEFITS
Cancer treatment
Target Market
Philippine and Philippine-American Health Statistics, 1994-2018
Cancer Care and
Chemotherapy Unit
44. Knowing our 3 C’S: COMPANY
HEALTHCARE BEYOND BOUNDARIES
Primary Subspecialty Referral Center in
Marikina and Rizal
Service with compassion, competent
treatment and reliable healthcare delivery
Strategic Location
45. Knowing our 3 C’S: COMPETITION
SETTING THE STANDARDS IN HEALTHCARE
46. 1. What is NEW in the Valley?
2. Strategize to Specialize
3. The Needs of the Valley
4. Converting Competitors to Collaborators
5. 3 V’s: Valley. Value. Victory
Marikina Valley Medical Center
Making Changes. Modifying Values
47. Referral network from nearby hospital
BRIDGING THE GAP IN HEALTHCARE
Other private clinics and
health centers
49. Dealing with Competition
Offers quality healthcare in the service of communities in the
CAMANAVA and Rizal
Establishes a training hospital in Antipolo City and Rizal Province
that will not only cater to the healthcare needs of the populace but at
the same time nurture the production of a new breed of specialized
physicians
Competitors inspire you to achieve more
50. HEART AND VASCULAR CENTER
MOLECULAR LABORATORY
COVID HOME CARE
DIGITAL MAMMOGRAPHY
PICU / NICU
BLOOD BANK
CANCER UNIT
RESIDENCY TRAINING PROGRAM
Competitors inspire you to achieve more
Dealing with Competition
51. 1. What is NEW in the Valley?
2. Strategize to Specialize
3. The Needs of the Valley
4. Converting Competitors to Collaborators
5. 3 V’s: Valley. Value. Victory
Marikina Valley Medical Center
Making Changes. Modifying Values
52. Market Changes MVMC Response
The lack of COVID facilities ● COVID Home Care Program
● Molecular Laboratory
● Strengthen the reputation for medical care
Changes in the market in the last 12 months
2021: MVMC Response to the market shifts
53. Changes in the market in the last 12 months
2021: MVMC Response to the market shifts
Market Changes MVMC Response
Neglecting other medical (Non-covid cases) ● Community program (Lecture series, lay forum)
● Home care service (Laboratories)
● Telemedicine
Collaboration with other hospitals ● Strengthening of the Hub and Spoke Referral Program
55. 1. What is NEW in the Valley?
2. Strategize to Specialize
3. The Needs of the Valley
4. Competitors vs. Collaborators
5. 3 V’s: Valley. Value. Victory
Marikina Valley Medical Center
Making Changes. Modifying Values
Summary
56. MARIKINA VALLEY MEDICAL CENTER
MAKING CHANGES. MODIFYING VALUES
https://www.linkedin.com/in/majellegagtanramos/
GROUP 3
Gagtan, Majelle | Galano, Jhoan
Morales, Daffy | Muñoz, Ma. Rowena | Pionilla,
Cyrille
Ateneo Graduate School of Business MBA-H v88
https://www.linkedin.com/in/ma-rowena-munoz/ https://www.linkedin.com/in/cyrille-pionilla
https://www.linkedin.com/in/jhoantgalano/
https://www.linkedin.com/in/daffydocmorales/
