Lung Center USP PTM Analysis

1. What makes you UNIQUE? Analyzing Lung Center’s USP and PTM Charise Alvarez Karen Lorenzo Daryl Requiso Edmund Villaroman V88 Hypermarketing Class Group 2 https://www.linkedin.com/in/darrequiso/ https://www.linkedin.com/in/charisse-alvarez/ https://www.linkedin.com/in/karen-lorenzo-md https://www.linkedin.com/in/edmund-villaroman-md/

2. Outline I. Lung Center’s Unique Selling Proposition II. Lung Center’s Primary Target Market III. Changes in the Lung Center’s USP IV. Competitor 1: Heart Center’s USP and PTM V. Competitor 2: St. Luke Medical Center’s USP and PTM V88 Hypermarketing Class Group 2 https://www.linkedin.com/in/darrequiso/ https://www.linkedin.com/in/charisse-alvarez/ https://www.linkedin.com/in/karen-lorenzo-md https://www.linkedin.com/in/edmund-villaroman-md/

4. National Apex center for Lung and Chest diseases Lung Center of the Philippines’ USP Providing quality healthcare through: Excellent service Training and Research

5. • Center of excellence in Minimally Invasive Thoracic Surgery • Center of excellence Interventional Bronchoscopy • National Reference Laboratory in Clinical Chemistry Lung Center of the Philippines’ USP LCP provides Affordable State of the Art Lung Care

7. • 18 years and above • Lung and Chest diseases • Income Class B to D • Patients with predisposition for Lung Disease • Smokers • Occupational Hazards Lung Center of the Philippines’ Primary Target Market LCP targets Patients with Lung Disease

9. • Ceased admission of non-emergency cases • Ceased elective surgery • Converted 80% of the hospital to accommodate COVID-19 patients • Additional 130-bed modular hospital • Redeployment of Doctors and nurses from province to augment staff Changes in the Market LCP designated as a COVID-19 referral center

11. Competitor No.1: PhilippineHeart Center • Core Competencies ✓ Best Heart Hospital ✓ Preferred Healthcare Organization ✓ ForemostCardiovascular Training Center ✓ State of the Art Heart Care "We cure.We care.With all our strength.With all our heart."

12. Competitor No. 1: Philippine Heart Center • Strategic Position: ✓ Position PHC as the leader in cardiovascular care at par with global benchmarks ✓ Position PHC as the country's lead advocate in the prevention of the cardiovascular diseases PHC aims to be the leader in cardiovascular care

13. Competitor No. 1: Philippine Heart Center • Target Market ✓Patients with cardiovascular diseases ✓Age group: Adult and pedia patients ✓Social Class: Class B to D ✓Target Area: mostly NCR PHC targets the heart of every Juan.

15. • SLMC places value on patient comfort and convenience • Wide array of services and doctors to choose from Competitor No.2: St. Lukes Medical Center SLMC’s provides Comfort, Convenience, and Choices

16. Competitor No. 2: St. Lukes Medical Center SLMC changed its USP in response to the Pandemic • Open, Safe, and Committed • #SafeatSLMC has been used to communicate the new USP

17. • Patients from high-income groups • Geographic Location: NCR • Patients with tertiary care needs • Healthy patients for wellness consultation Competitor No.2: St. Lukes Medical Center SLMC’s primary target market is the upper-class patients

18. Summary I. Lung Center’s Unique Selling Proposition II. Lung Center’s Primary Target Market III. Changes in the USP IV. Competitor 1: Heart Center’s USP and PTM V. Competitor 2: St. Luke Medical Center’s USP and PTM V88 Hypermarketing Class Group 2 https://www.linkedin.com/in/darrequiso/ https://www.linkedin.com/in/charisse-alvarez/ https://www.linkedin.com/in/karen-lorenzo-md https://www.linkedin.com/in/edmund-villaroman-md/

19. What makes you UNIQUE? Analyzing Lung Center’s USP and PTM Charise Alvarez Karen Lorenzo Daryl Requiso Edmund Villaroman V88 Hypermarketing Class Group 2 https://www.linkedin.com/in/darrequiso/ https://www.linkedin.com/in/charisse-alvarez/ https://www.linkedin.com/in/karen-lorenzo-md https://www.linkedin.com/in/edmund-villaroman-md/

Lung Center USP PTM Analysis

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