The document analyzes the unique selling proposition (USP) and primary target market (PTM) of Lung Center and two of its competitors, Heart Center and St. Luke's Medical Center. Lung Center's USP is being the national apex center and premier institution for lung and chest diseases. Its primary target market is all patients with lung and chest diseases across all income classes. Heart Center's USP and PTM focus on being the best and leading provider of cardiovascular care and services. St. Luke's Medical Center previously emphasized patient comfort and choice but changed its USP during the pandemic to focus on safety. It targets upper-class patients. Due to COVID-19, Lung Center designated itself as a referral

1. What makes you UNIQUE?
Analyzing Lung Center’s USP and PTM
Charise Alvarez
Karen Lorenzo
Daryl Requiso
Edmund Villaroman
V88 Hypermarketing Class Group 2
https://www.linkedin.com/in/darrequiso/
https://www.linkedin.com/in/charisse-alvarez/
https://www.linkedin.com/in/karen-lorenzo-md
https://www.linkedin.com/in/edmund-villaroman-md/

2. Outline
I. Lung Center’s Unique Selling Proposition
II. Lung Center’s Primary Target Market
III. Competitor 1: Heart Center’s USP and PTM
IV. Competitor 2: St. Luke Medical Center’s USP and PTM
V. Changes in the Market
V88 Hypermarketing Class Group 2
https://www.linkedin.com/in/darrequiso/
https://www.linkedin.com/in/charisse-alvarez/
https://www.linkedin.com/in/karen-lorenzo-md
https://www.linkedin.com/in/edmund-villaroman-md/

3. The National Apex center
& premier institution for lung
and other chest diseases
Unique Selling Proposition

4. Primary Target Market
• all patients with lung
and chest diseases
• mostly adult
• all income classes

5. Competitor No.1: PhilippineHeart Center
• Core Competencies
✓ Best Heart Hospital
✓ Preferred Healthcare
Organization
✓ ForemostCardiovascular Training
Center
✓ State of the Art Heart Care
"We cure.We care.With all our strength.With all our heart."

6. Competitor No. 1: Philippine Heart Center
• Strategic Position:
✓ Position PHC as the leader in cardiovascular care at par with global benchmarks
✓ Position PHC as the country's lead advocate in the prevention of the
cardiovascular diseases
PHC aims to be the leader in cardiovascular care

7. Competitor No. 1: Philippine Heart Center
• Target Market
✓Patients with cardiovascular diseases
✓Social class: Upper, Middle and Lower Class
✓Area: Asia-Pacific region
PHC targets the heart of every Juan.

8. • SLMC places value on patient comfort
and convenience
• Wide array of services and doctors to
choose from
Competitor No.2: St. Lukes Medical Center
SLMC’s provides Comfort, Convenience, and Choices

9. Competitor No.2: St. Lukes Medical Center
SLMC changed its USP in response to the Pandemic
• Open, Safe, and Committed
• #SafeatSLMC has been used
to communicate the new USP

10. • Patients from high-income groups
• Patients with tertiary care needs
• Healthy patients for wellness consultation
Competitor No.2: St. Lukes Medical Center
SLMC’s primary target market is the upper-class patients

11. • ceased admission of non-emergency cases to free up wards and rooms
• ceased elective surgery
• converted 80% of the hospital to accommodate the influx of COVID-19
patients
• additional 130-bed modular hospital with in the compound of LCP
• redeployment of Doctors and nurses in the provinces to the LCP to
augment our staff
Changes in the Market
LCP designated as a COVID-19 referral center

12. Summary
I. Lung Center’s Unique Selling Proposition
II. Lung Center’s Primary Target Market
III. Competitor 1: Heart Center’s USP and PTM
IV. Competitor 2: St. Luke Medical Center’s USP and PTM
V. Changes in the Market
V88 Hypermarketing Class Group 2
https://www.linkedin.com/in/darrequiso/
https://www.linkedin.com/in/charisse-alvarez/
https://www.linkedin.com/in/karen-lorenzo-md
https://www.linkedin.com/in/edmund-villaroman-md/

13. What makes you UNIQUE?
Analyzing Lung Center’s USP and PTM
Charise Alvarez
Karen Lorenzo
Daryl Requiso
Edmund Villaroman
V88 Hypermarketing Class Group 2
https://www.linkedin.com/in/darrequiso/
https://www.linkedin.com/in/charisse-alvarez/
https://www.linkedin.com/in/karen-lorenzo-md
https://www.linkedin.com/in/edmund-villaroman-md/