A Critique of the Proposed National Education Policy Reform
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1. Curriculum Vitae
Dr. Mahmoud Abd El. Hamid Mahmoud Saleh
1- Personal Data:
- Date of Birth: 1/4/1963
- Nationality: Egyptian.
- Marital status: Married and have 2 siblings
- Address: 15 May city, Cairo
- Email: mahsaleh@ksu.edu.sa, mhamid40@hotmail.com
- Tell, Saudi Arabia: 00966596462433
- Tell, Egypt: 01005770686
2- Education:
- Ph.D. (Suez Canal University, Egypt – 2008).
- M.B.A (Suez Canal University, Egypt – 2004).
- Diploma in stores management and Stock Control (College of Professional
Management, England, 1993) – Distance Learning.
- Diploma in Book-Keeping and Accounting (College of Professional
Management, England, 1992) – Distance Learning.
- Bachelor of Commerce (Ain Shams University, Egypt -1985) with “Very
Good” grade.
3- Current Position:
- Associate Professor, King Saudi University, College of Business
Administration, Marketing Department (Riyadh, Saudi Arabia).
- Head of the Development Unit at College of Business Administration,
King Saud University (Riyadh, Saudi Arabia).
4- Previous Positions:
- Assistant Professor of Marketing, King Saud University, College of
Business Administration, Saudi Arabia (2009-2014).
- Performance Auditor, Central Auditing Organization, Egypt (2002-2009).
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- Researcher, Council of Saudi Chambers of Commerce and Industry, Saudi
Arabia (1996-2002).
5- Teaching Experience:
Teaching the following courses at King Saud University and middle east
colleges. Riyadh, Saudi Arabia since October 2009:
- Principles of Business Administration (Arabic- for Master students)
- Principles of Marketing (English – for undergraduate students)
- Marketing (Arabic – for Master students)
- Distribution Management and Marketing institutions (Arabic – for
undergraduate students)
- Consumer Behavior (Arabic – for undergraduate and master students)
- Consumer Behavior (English – for undergraduate students)
- Real Estate Marketing (Arabic – for Master students)
- Sales management (Arabic and English – for undergraduate students)
- Marketing research (Arabic and English – for undergraduate students)
- Strategic marketing (Arabic – for undergraduate students)
- Integrated Marketing Communications (Arabic and English – for
undergraduate students)
- Research Methodology (Arabic – for master students)
- Negotiation Management (Arabic – for master students)
- Physical Distribution (Arabic – for undergraduate students)
- E-marketing (Arabic – for master students at the Middle East colleges)
6- Research Contributions
6.1 Arabic Research
-Evaluation of R&D Effectiveness and its Impact on Marketing
Performance Efficiency in the Egyptian Industrial Private sector:
Applied Study on the Pharmaceutical Manufactories. MBA Thesis.
Faculty of Commerce, Suez Canal University, Egypt, (2004).
-A Model for the Effectiveness of Pharmaceutical product Development in Egypt.
PhD. Dissertation. Faculty of Commerce, Suez Canal University, Egypt, (2008).
-The Impact of Organizational Values on Performance Effectiveness: A Filed
Study on the Central Auditing Organization in Egypt. Journal of Administrative
Sciences, King Saud University, Vol. 21, No. (1-2), (2010), pp. 57-87.
-Toyota Strategy in Managing its Crisis in the U.S. Market: An
Analytical Study. Journal of Administrative Sciences, King Saud
University, Vol. 22, No. (1), (2011), pp. 67-111.
-Unplanned Buying from retailers: A Field Study on the Saudi’s
Consumer Behavior in Riyadh. Journal of Administrative Sciences, King
Saud University, Vol. 24, No. (1), (2012), pp. 33-62.
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-Impact of Social-Network-Advertising Content on Consumers’ Brand
Attitudes. Journal of Administrative Sciences, King Saud University, Vol.
25, No. (2), (2014).
-Consumer Protection in Islam.Scientific Journal of King Faisal University,
Vol. 16 (Accepted 2014).
6.2 English Research
- An Investigation of the Relationship between Unplanned Buying and
Post-Purchase Regret. International Journal of Marketing Studies,
Canadian Center of Science and Education, Vol. 4, No. (4), (2012).
- Impact of Gender, Age, and Income on Consumer’s Purchasing
Responsiveness to Free-Product Samples. Research Journal of
International Studies, No. (26), 2013.
- Impact of Customers’ Trust in E-Payment Channels on their Purchase
Intentions: A case Study on STC. The Journal of American Academy of
Business, Cambridge, Vol.19, No. (1), 2013.
- Assessing Consumers’ Propensity for Online Shopping: A
Demographic Prespective. The Journal of American Academy of
Business, Cambtoge,Vol. 21, No. (1), September 2015.
- Customer Satisfaction and Brand Switching Intention: A Study of
Mobile Services in Saudi Arabia. Expert Journal of Marketing. Vol. 3,
No. (1), October 2015.
- Proposing a Conceptual Model of Corporate Reputation Associated
with Relationship Marketing and Customer Loyalty. International
Journal of Marketing Studies, Canadian Center of Science and Education,
Vol. 7, No. (6), November, 2015.
- Website Design, Technological Expertise, Demographics, and
Consumer’s E-purchase Transactions. International Journal of Marketing
Studies. Vol. 8, No. (1), January 2016.
- Themes and Topics of Research in Marketing: A Content Analysis of
the Articles Published in Three Marketing Journals. International
Journal of Business Administration. Vol. 7, No. (1), January, 2016.
- Investigating the Satisfaction of e-store Content and its Association
with the Amounts of Online Purchasing. The Journal of American
Academy of Business, Cambtoge,Vol. 21, No. (2), March 2016.
7- Intellectual Contributions:
- Participation in the 5th
Saudi Businessmen Conference, Riyadh, Saudi
Arabia, 1999.
- Participation in Saudi Chambers Forum, Riyadh, Saudi Arabia, 1999.
- Participation in the 6th
Saudi Businessmen Conference, Riyadh, Saudi
Arabia, 2001.
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- Membership of quality committee in the department of marketing, College
of Business Administration, King Saud University, Saudi Arabia (2009 - till
now).
- Supervising the Marketing Club, College of Business Administration, King
Saud University, Saudi Arabia (2011-2014).
- Chief of Development Unit, College of Business Administration, King Saud
University, Saudi Arabia (2012-2014).
- Advisor of two PhD dissertation, College of Business Administration, King
Saudi University.
- Assistant Advisor of a master thesis, College of Architecture and Planning,
King Saud University.
- Reviewer of some articles for some Saudi Journals.
8- Awards:
- Best Employee Award, Saudi Coucil of Chamber of Commerece and
Industry, Saudi Arabia, Riyadh, 2001.
- Best Faculty Award for teaching effectiveness and student engagement,
College of Business Administration. King Saud University, May 2015.
9- Important Training Courses:
- Developing Leadership Skills, INTAN institute (Kuala Lumpur, Malaysia,
2007.
- College Effective Teaching, King Saud University, Saudi Arabia, 2009.
- Course Design and Construction, King Saud University, Saudi Arabia, 2009.
- Effective Teaching Skills, King Saud University, Saudi Arabia, 2010.
- SPSS for Statistical Analysis, King Saud University, Saudi Arabia and 2013.
- Quality and Accreditation in higher education, King Saud University, Saudi
Arabia, 2010.
- Parametric and Nonparametric Tests, King Saud University, Saudi Arabia, 2011.
- Case studies for Business Administration, King Saud University, Saudi
Arabia, Apr. 2014.
- 7 workshops in the preparation of AACSB accreditation, 2014-2015.
10- Other skills:
- Proficiency in spoken and written English. (Passed all advanced courses of
American University in Cairo - 2007 and some of the advanced courses of
the British Council in Cairo-2009. A score of 549 TOEFL in 2005).
- Mastering the most of important PC applications of Microsoft Office, SPSS
and The INTERNET.
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