Big Data and some important concepts, besides a short introduction about HP-Vertica Big Data Analytics tool. Appreciate your feedback. Mahmoud.

1. Big Data…Are you ready for
the next wave?
MAHMOUD SABRY

2. Agenda
 The Next Wave of Computing
 Information, Data & Knowledge
 Data warehouse vs. Database
 Row-oriented vs. Column-oriented DB
 Big Data Era
 HP-Vertica
 HP-Vertica Bulk Upload Example

3. The next wave of computing
Cloud + Big Data Analytics, Mobile & Social leads to what IBM calls “The Era of Smart.”

4. Data, Information & Knowledge (1/3)
 Data are raw facts, and have no meaning on their own
 Example
 Yes, Yes, No, Yes, No, Yes, No, Yes

5. Data, Information & Knowledge (2/3)
 Information is data that have meaning in a context
 Example
Yes, Yes, No, Yes, No, Yes, No,
Yes, No, Yes, YesRaw Data
Context
Responses to the market
research question – “Would
you buy brand x at price y?”
Information ???
Processing

6. Data, Information & Knowledge (3/3)
 Knowledge
 understanding of someone or something
 acquired through experience or learning
 Example
Based on last collected information, A Marketing Manager could use this information to
decide whether or not to raise or lower price.

7. Data Warehouse vs. Database (1/2)
Feature DWH DB
Data Stored It usually stores the Historical data
whose accuracy is maintained over
time.
It mainly stores the Current data
which always guaranteed to be up-
to-date.
Characteristic It is based on Informational
Processing.
It is based on Operational
Processing.
Function It is used for long-term informational
requirements and decision support.
It is used for day-to-day operations.
Focus The focus is on “Information OUT” The focus is on “Data IN”
Number of
records
accessed
A bunch of millions of records. A few tens of records.

8. Data Warehouse vs. Database (2/2)
Feature DWH DB
Access It mostly use the read access for the
stored data.
The most frequent type of access
type is read/write.
Orientation Based on Analysis. Based on Transaction.
Common users Analysts DBAs
KPI Query throughput Transaction throughput
Unit of work Complex queries Short and simple transactions

9. Row-based vs. Column-based DB (1/2)
Feature Row-oriented DB Column-oriented DB
Mechanism stores table records in sequence or
rows.
stores table records in sequence or
columns.
Retrieval of a few
columns
Slower Faster
Retrieval of a single
record
Faster Slower

10. Row-based vs. Column-based DB (2/2)
Feature Row-oriented DB Column-oriented DB
Insertion/Updating of single new
record
Faster Slower
Aggregation of Single Column, e.g.
sum(price)
Slower Faster
Compression Higher. As stores similar data
together
It depends!
Examples Oracle OLTP
MS SQL Server up to 2008
HP-Vertica
Sybase IQ
MS SQL Server 2012

11. Big Data Era – Famous quote
From the dawn of civilization until
2003, humankind generated five
exabytes of data. Now we produce
five exabytes every two days…and
the pace is accelerating.
Eric Schmidt,
Executive Chairman, Google

12. Big Data – Definition
 The basic idea behind the phrase 'Big Data' is that everything we do is
increasingly leaving a digital trace (or data), which we (and others) can
use and analyze.
 Big Data therefore refers to our ability to make use of the ever-increasing
volumes of data.

13. Big Data – Characteristics (6 V’s)
 Volume  Terabytes, Distributed, Tables & Files
 Velocity  Real-time processing/Streams
 Variety  Structured, Semi-structured & Un-structured data
 Value  Correlations & Statistical analysis
 Veracity  Accountability, Trust, Origin & Reputation
 Variability  Changing Data/model

14. Big Data – What is Hadoop ?
 Apache™ Hadoop® is an open source platform that enables distributed
processing of large data sets across clusters of servers.
 It is designed to scale up from a single server to thousands of machines,
with very high degree of fault tolerance.

15. Big Data – HL Archit. Of Hadoop
A programming model for large scale
data processing.
A distributed file-system that stores data
on Clustered machines.
Schedules map or reduce jobs to task
trackers with an awareness of the data
location.
keeps the directory tree of all files in the file
system, and tracks where across the cluster
the file data is kept.

16. Big Data – MapReduce, How it works ?
Map: Filter & sort of data Reduce: Summarize & aggregate of data

17. HP-Vertica
 An analytic database management platform. Founded in 2005.
 Helps you monetize all of your data in real-time and at massive scale.
 Queries run 50-1,000x faster.
 Store 10-30x more data per server.
 Openness and simplicity (use any BI/ETL tools, Hadoop, etc.)
 Suited for “Structured” data only.
 HP Vertica Flex Zone: built on the HP Vertica core, enables load and
analyze structured and semi-structured data, such as social media, sensor,
log files, and machine data.

18. HP-Vertica Features (1/6)
 Column Orientation
 Vertica organizes data for each column
 Each column is stored separately on disk
 Only reads the columns needed to answer
the query
 Significant reduction of disk I/O

19. HP-Vertica Features (2/6)
 Advanced Compression
 Vertica replaces slower disk I/O with faster CPU cycles
to encode data elements into a more compact form
and query them.
 Vertica’s innovative query engine operates directly
on compressed data, meaning that it can actually
require fewer CPU operations to process
the compressed version of a table.

20. HP-Vertica Features (3/6)
 High Availability
 RAID-like functionality within database
 If a node fails, a copy is available on one of the surviving nodes
 Always-on Queries and Loads
 System continues to load and query when nodes are down
 Automatically recovers missing data by querying other nodes

21. HP-Vertica Features (4/6)
 Automatic Database Designer (DBD)
 Recommends a physical DB design that provides the best performance for the user's workload
 Analyzes your logical schema, sample data, and sample queries
 Minimizes DBA tuning
 Run anytime for additional optimization, without stopping the database

22. HP-Vertica Features (5/6)
 Massively Parallel Processing (MPP)
 Parallel design leverages data projections to
enable distributed storage and workload
 Active redundancy
 Automatic replication, failover and recovery

23. HP-Vertica Features (6/6)
 Native SQL and Application Integration
 Standard SQL Interface
 Simple integration with Hadoop and existing BI and ETL tools
 Supports SQL, ODBC, JDBC and majority ETL and BI reporting products

24. HP-Vertica Bulk Upload Example (1/3)
 HP Vertica 7.0, Single instance on VMware workstation v.11
 Installed on Windows 8 machine HP-EliteBook 8440p, 8GB RAM
 HP Vertica virtual machine has below specs:
 Memory: 4GB
 Disk: 16 GB
 Processor: Single Processor Intel(R) Core(TM) i7 CPU M 620 @ 2.67GHz

25. HP-Vertica Bulk Upload Example (2/3)
 Scenario Details
 Upload a table with “|” delimited columns from a local text file
 Table file size is: 1.30099 GB
 No. of rows is: 10252864
 No. of columns Is: 21
 Table is partitioned into 10 partitions by using “customer_age“ column
 Only one projection (the default “<table_name>_Super” )

26. HP-Vertica Bulk Upload Example (3/3)
 Scenario Actions and Results
 Upload by using “DIRECT” option to load directly to disk (ROS: Read Optimized
Storage)
 COPY public.myTable from '/opt/vertica/examples/VMart_Schema/myTable.tbl'
DIRECT;
 Time taken is more than 4 minutes
 Upload without using “DIRECT” option to load to memory(WOS: Write Optimized
Storage)
 COPY public.myTable from '/opt/vertica/examples/VMart_Schema/myTable.tbl';
 Time taken is about 2.3 minutes

27. Thanks!