2. WHAT IS MEDIA ?
Mass media definition as word is means of communication that can reach a large
number of people in little time whereas mass media definition as phrase are
diversified technologies that intend to reach a large audience by mass
communication. It's the technology through which this communication takes place
varies.
4. PROS OF MEDIA
PERFORMANCE
• Wide Spread
• Quick Coverage
• New Techniques
• Continuous Analysis of events and news information
• Declaring facts to the public and revealing corruption (Acting as a watchdog)
• Entertainment
• Bridging cultural and social gaps
• Awareness and Enlightenment of people’s rights and duties
5. CONS OF MEDIA PERFORMANCE
• Plagiarism and lack of accuracy
• Agenda Setting
• Gate Keeping
• Absence of credibility and neutralism
• Sensationalism
• Excessive focus on Violence
• Role of capital in media
6.
7. SOLUTIONS SUGGESTED
• National Council for mass media
• Licensing the job according to regulations agreed upon
• Upgrading journalists skills
• Charter of honor
• Applying the law on all
• Restructuring of the ERTU
• Guaranteeing media independence