This document discusses a proposed social campaign management tool and platform called Karmas that would connect non-profits, for-profits, donors, and volunteers. It notes needs of today's generation like social acceptance, transparency, and purpose. The platform would allow users to showcase socially responsible efforts, support/create causes, and engage employees and consumers. Key features would include crowd-funding, volunteering opportunities, and gamified elements. It provides market analysis and financial projections, highlighting a $25 million market potential for crowd-funding by 2025 and $1.2 trillion non-profit sector. The team aims to launch initially on Android and expand features over time, generating revenue from non-profit subscriptions, transaction fees,

2. Needs of today’s always
Connected Generation

3. Social Acceptance
Transparency
Purpose
Freedom to Change
We Need

4. 65% of Workforce
63% Donate
52% Support Causes
43% Volunteer
Some Numbers

5. PROBLEMS

6. For-Profits
No Campaign
Management
Tools
Ill Defined
Campaigns
Employee &
Consumer
Engagement

7. Non-Profits
Lack of
Transparency
High Donor
Retention Cost
No Campaign
Management
Tools

8. Connecting people with
non-profits and for-profits
via the good they do

Serving the needs of
today’s generation, the
non-profits and for-profits

Solution
Karmas
& Social Campaign Management Tool
Volunteering
Crowd
Fundraising
Marketplace for Social Good

9. Platform for Self Expression
Support/Create causes
Trustable Information
Users
Showcase Socially Responsible Efforts
Understand Employees Needs
Campaign Management Tools
For Profits
Donors/Volunteers Engagement
Showcase the Campaign Impact
Managing #hashtag campaigns
Non-Profits
Benefits

10. Mobile + Desktop
Desktop
Campaign
Management
Mobile First
Random Acts of Kindess
Volunteer
Crowdfundraise
Badges & karma Coins


The Product

11.  Crowd-funding  Social Networks  Causes Based
Market Fit

12. Intelligent Matchmaking
Gamified
Location Enabled
Other Features

13. $25 million
$1.2 Trillion
Crowd-funding in 2025
Non-Profit Sector today

14. Business Strategy
Market Analysis
Year 0 Year 2 Year 3 Year 4
Android Launch
We are here
Campaign Management
Crowd-funding platform
CSR Asset Management
Year 1

15. Revenue Streams
Non-Profit
Subscription
Fees
$100 per year
Fundraising
Transaction
Fees
Flat 5%
Campaign
Management
Tool
Variable

16. Blackbaud Report | World Bank Crowdfunding Report, 2013
63%
Donate
$481
/individuals
85
Million
People
$25.7 B
Market
Potential
Market Potential
$93 B
Crowd-funding
By 2025

17. Ram N
CEO
Mahboob I
COO
Jayanand UC
CTO
Gautham N
Marketing & Legal
Amir Y
Mentor
Team

18. $300,000
Raising Capital

19. Financial Forecast

20. Share That You Care