Assignment 10

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Assignment 10

  1. 1. -Home Improvement Warehouse -60 years -Over 1,735 stores in United States, Canada and Mexico
  2. 2. •CHALLENGES •Current economy •People do not have the money to afford home improvements •Competition •Home Improvement •Sears •Ace Hardware •Contractors •People who can afford home improvements may hire a contractor rather than shop at Lowe’s themselves •GOALS •Create a digital campaign to increase awareness about sales, improve customer satisfaction, create a new way to contact Lowe’s and show products in various customer’s renovations
  3. 3. • CURRENT FACEBOOKS •Lowe’s Home Improvement •Lowe’s Creative Ideas •Lowe’s Toolbox for Education •NEW FACEBOOK IDEAS •New shipments, pictures, sales, customer commentary
  4. 4. CURRENT TWITTER: Lowe’s TWITTER IDEAS: announce sales, special product features, how-to’s for product usage, product tips
  5. 5. •No current flickr •Flickr ideas: •Pictures of new products and current products •Pictures of customer home improvement projects with Lowe’s products
  6. 6. •WORDPRESS •No current Wordpress •No current blog •Posts about features •How-to’s •Product tips •Customer satisfaction stories •Customer commentary
  7. 7. Online advertising on…
  8. 8. Keywords… Lowe’s Home improvement Home furnishings Home appliances Tools Hardware Paint Flooring Plumbing Lawn and garden Lighting and fans Heating and cooling Windows and doors Building supplies Kitchen Bathroom Outdoor living
  9. 9. EVALUATION •Increase in sales •Number of new customers •Increase in traffic to website and social media sites •Increase in time spent on website and social media sites •Increase in click- through rates
  10. 10. Timeline Budget •Begin campaign in spring because of timing for home improvements •Run social media for 3 months to evaluate effectiveness •Continue social media program if effective and begin online advertising •Social media development = FREE •Social media maintenance = $28,000-$33,000 yearly salary •Online advertising = $10,000-$25,000 per month •Commercial development and production = $80,000-$100,000

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