Andrew is the CEO and Co-Founder of Jarbux. Jarbux is a product ecosystem that integrates saving, eCommerce, and charitable giving. They help you save money in a fun way.

1. Save | Give | Win

2. We believe in making savings fun so that we can play life by our
own rules.
For this reason, we are focused on empowering new
generations to make good economic decisions and regain
control of their life.
We encourage everyone to save money so they can win at life.

3. How does create value?
Jarbux gamifies the saving experience and rewards users for positive
financial decisions through a unique product experience
Jarbux’s E-commerce integrations match businesses and consumers to
incentivize “Smart Shopping”
Jarbux’s charity integrations allow users to seamlessly donate to charities
around the world

4. Jarbux Experience
Choose to Save or Give “A Little” or
“A Lot” with low-friction UX
Save | Give | Win
Jarbux Gems earned for user actions.
More points for “A Lot” (full $ round-
up)
As savings balances increase, users earn
status (“level up”) within the Jarbux
ecosystem to gain access to premier
products, prizes, and rewards

5. The Jarbux Market
The Jarbux Market is a platform that connects
consumers to a retail marketplace
Users bid their Gems for a chance to win products
for free
Jarbux leverages volume based discounting to
drive additional savings for users
Save | Give | Win

6. Jarbux Giving
Save | Give | Win
Users are incentivized to donate to charity through Jarbux’s streamlined donation experience
Givers are rewarded with more opportunities to win products from the Jarbux Market by
earning Jarbux Gems for their contributions
Jarbux’s non-profit arm connects users with over 20,000 vetted charities around the world
through our strategic partnership with GlobalGiving.org

7. Knowledge is power. Use it to do good.
Jarbux Design Ethos

8. Behavioral Science
Psychology of Savings Gamification
Congress passed the American Savings Promotion Act in 2014 to make PLSA’s a legal “no loss
lottery” savings vehicle for consumers. However, they’re only used in 20 states due to the
need to update state specific gambling/lottery laws
Enter Jarbux. We designed on the well studied and globally adopted PLSA
psychology principles to build a rewards-based savings product that could be used
by everyone
Prize Linked Savings Accounts (PLSA) attract new savers, increase savings rates and have
proven significantly more popular than traditional savings accounts

9. Habit Forming Design
Applying intelligent neuroscience and user psychology based principles

10. Habit Forming Design
How Instagram does it
Courtesy: Nir Eyal

11. Habit Forming Design
Applying the principles to the Jarbux UX/UI
External: Consumer Purchase
Jarbux Transaction Notification
Internal: Tired of not having money. FOMO.
Trigger Action
Open Mobile App
A little or A lot?
Earn points. Bid points.
Check your auction timers
Investment Reward
Savings growth
Points balance
Levels achieved
Maintain status
Empowerment.
Altruism.
Boredom gone.
Cool stuff won.
Bragging rights (Pinball theory)

12. Ethical Considerations
UX/UI design principles
Manipulation has a negative connotation, but at its core, using habit forming design
principles is fundamentally about changing behavior
To manipulate is to “handle or control (a tool, mechanism, etc.), typically in a skillful manner.”
Your product is your tool
Materially improves
the user’s life
Peddler Facilitator
Does not improve
the user’s life
Dealer Entertainer
The maker does not
use it
The maker uses it
Manipulation Matrix
Courtesy: Nir Eyal

13. Final Thoughts
Your knowledge is your power.
Use it to build products that will create positive change.
Use it for good.

14. Let’s change the game and make a difference!
It’s time to finally make saving money fun!

15. Save | Give | Win
Thank You