Flipbook project for Queen's Film260 2013 discussing the effects of social media on social activism.

1. Can
social
media
help
social
change?
By Megan McCabe
PhotoCredit:KathleenDonovan

3. Social media makes sharing
information about causes
e a s y ,
i m m e d i a t e &
i n t e r a c t i v e .
P h o t o C r e d i t : B ù i L i n h N g â n

4. P h o t o C r e d i t : O w e n W . B r o w n
Retweets,
L i k e s &
S h a r e s are
measurable
indicators of
global reach,
awareness
raised &
citizen
engagement.

6. But how
do we
measure
change?
PhotoCredit:DinnerSeries

7. 54% of people are more likely to support a
cause through social media rather than offline
PhotoCredit:JonasSeaman
According to a recent study from Georgetown University,

8. “Recognizing what motivates
people, and where and how to
reach them, is crucial in any
organization or cause’s quest to
deepen engagement, whether
it be online or offline.”
-Caroline Sanderson, Social Innovation Practice
Photo
Credit:
Tomas
Fano

10. It builds a global community of
people connected with a
common passion…
P h o t o C r e d i t : S é b a s t i e n B a r r é

11. …and the
spark for
change that
can light the
world on
F I R E
P h o t o C r e d i t : C h r i s t i a n G o n z a l e z

12. We cannot continue to only assign
value to what is q u a n t i f i a b l e …
P h o t o C r e d i t : a u s s i e g a l l

13. T h e s p a r k
b e h i n d
a c t i v i s t
movements
is hard to
m e a s u r e
but it is a
vital human
e l e m e n t
that cannot
be ignored.
P h o t o C r e d i t : D e r e k K e y Source: Cerian Jenkins, Huffington Post

14. 76% of respondents
say its important to them
to influence others to care
about the charities and
causes they care about
P h o t o C r e d i t : S i m o n C h o r l e y Source: Georgetown University Centre for Social Impact Communication
Reading posts from friends on social
media can be very influential

15. Social media is a
lib era ting
outlet for activism.
It provides a voice
to the voiceless- a
safe platform when
standing up against
oppression.
P h o t o C r e d i t : j e f f s m a l l w o o d

16. And lets people know that they are not alone– It’s a
transmission of hope
that unites the world for social good.
P h o t o C r e d i t : T e a k S a t o
Source: Gustin

18. But is it
too
easy?

20. A slacktivist is
defined as
someone who is
happy to click a
like button or do
other nominal,
supportive
gestures online
but is not
emotionally
invested enough
to take action
that requires
more energy.
PhotoCredit:Charlesjsharp

21. According to
Malcolm Gladwell,
online activism
“makes it easier
for activists to
express
themselves, and
harder for that
expression to have
any impact.”
Source: Small Change
P h o t o C r e d i t : D e i b y

22. However, 55% of respondents who engaged
with causes via social media have been inspired
to take f u r t h e r a c t i o n .
Source: Georgetown University P h o t o C r e d i t : D a n i e l l e W a l q u i s t L y n c h

23. The time has come to embrace social media for
its benefits as a powerful tool for online activism.
It is effective in raising awareness and spreading
the global reach of activist messages…
P h o t o C r e d i t : m k h m a r k e t i n g

24. So, can social media help the
s o c i a l g o o d ?
Yes, it can if we use it as a tool.
When you next like, retweet, or
share on social platforms,
then remember to take
f u r t h e r a c t i o n
to help the spark catch in a
meaningful and lasting way.
Change will come.
P h o t o C r e d i t : S h a n n o n K r i n g e n

25. Photo Sources
1. Kathleen Donovan (Flickr photo)
http://www.flickr.com/photos/
kdonovan_gaddy/4314365065/
2. Aussiegall (flickr photo)
http://www.flickr.com/photos/aussiegall/
286709039/
3. Dinner Series (Flickr photo) Dinner series
http://www.flickr.com/photos/dinnerseries/
6032723746/
4. Almonroth (Own work) [CC-BY-SA-3.0 (http://
creativecommons.org/licenses/by-sa/3.0)], via
Wikimedia Commonshttp://
commons.wikimedia.org/wiki/File
%3ATyping_computer_screen_reflection.jpg
5. Derek Key (flickr photo)
http://www.flickr.com/photos/derekskey/
3219004793/
6. Shannon Kringen (flickr photo)
http://www.flickr.com/photos/shannonkringen/
1399951729/
7. Christian Gonzalez (flickr photo)
http://www.flickr.com/photos/full-aperture/
3424778237/
8. Horia Varlan (flickr photo)
http://www.flickr.com/photos/horiavarlan/
4263381233/
9. Matt Majewski (flickr photo)
http://www.flickr.com/photos/darkumber/
2645078671/
10. Deiby (flickr photo)
http://www.flickr.com/photos/deiby/
2946463887/
11. Tomas Fano (flickr photo)
http://www.flickr.com/photos/tomasfano/
2908225108/
12. Scott Hadfield (flickr photo)
http://www.flickr.com/photos/hadsie/2144141805/
13. Nils von Barth (flickr photo)
http://www.flickr.com/photos/
30494634@N04/4694514943/
14. Jonas Seaman (flickr photo)
flickr.com/photos/americanvirus/3688768361/
15. Sébastien Barré (flickr photo)
http://www.flickr.com/photos/altuwa/4670194481/
16. Owen Brown (flickr photo)
flickr.com/photos/owenwbrown/4857593259/
17. Bùi Linh Ngân (flickr photo)
http://www.flickr.com/photos/linhngan/3101950593/
18. Teak Sato (wikimedia photo)
http://commons.wikimedia.org/wiki/
File:Team_touching_hands.jpg
19. Danielle Walquist Lynch (flickr photo)
http://www.flickr.com/photos/
25195310@N02/3658043028/
20. Simon Chorley (flickr photo)
flickr.com/photos/mylaboratory/3421713509/
21. jeffsmallwood (flickr photo)
flickr.com/photos/jeffsmallwood/5508151282/
22. Robert Scoble (flickr photo)
flickr.com/photos/scobleizer/3019597992/
23. Charlesjsharp (wikimedia photo)
http://commons.wikimedia.org/wiki/File:Brown-
throated_three-toed_sloth_female.JPG
24. mkhmarketing (flickr photo)
flickr.com/photos/mkhmarketing/8468788107/

26. Sources continued:
1. Georgetown University Centre for Social Impact
Communication. “Digital Persuasion: Social Media
Motivates People to Contribute Beyond Clicks.” 19 March
2013. http://csic.georgetown.edu/370681.html
2. Gladwell, Malcolm. "Small Change: Why The Revolution Will
Not Be Tweeted." The New Yorker 4 Oct. 2010. Web. 14
Feb. 2013. <www.newyorker.com/reporting/
2010/10/04/101004fa_fact_gladwell?currentPage=all>.
3. Gustin, Sam. "Social Media Sparked, Accelerated Egypt's
Revolutionary Fire." Wired 11 Feb. 2011. Web. 14 Feb. 2013.
<http://www.wired.com/business/2011/02/egypts-
revolutionary-fire/>.
4. Jenkins, Cerian. “Clicktivism: A Model for 21st Century
Activism?”. Huffington Post. November 2012. http://
www.huffingtonpost.co.uk/cerian-jenkins/clicktivism-a-
model-for-2_b_2210340.html
5. McCafferty, Dennis. "Activism vs.
Slacktivism." Communications of the ACM 54.12 (2011):
17-19. Print.