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MTA CALE Presentation
- 2. MTA Center for Advocacy, Leadership, and Entrepreneurship (MTA-CALE)
- 6. In recent years, it has appeared that every month there is a new social issue that becomes at the forefront of public attention. From more recently with the Black Lives Matter movement to the celebration of different months such as: ● February - Black History Month ● March - Women’s History Month ● May - Asian and Pacific Islander Heritage Month ● June - LGBT History Month Social Justice
- 7. Increased Pressure from Brands There has been a sharp increase in consumers holding brands and companies responsible for their stance on social issues and the usage of their platform
- 8. Now more than ever before, brands need guidance and training on how to navigate our social justice filled world. In our increasingly polarized state, simply staying silent and taking a middle ground doesn’t work anymore. What’s the Issue?
- 9. Impacted Populations 02 Who is affected by this?
- 10. Nearly Every Industry Is Impacted Technology Facebook, Twitter, Snapchat, Instagram, Peloton Beauty and Fashion Sephora, Glossier, Anastasia Beverly Hills, Savage x Fenty Food and Beverage McDonalds, Ben and Jerry's, Doordash, Chipotle
- 11. Example of Companies Technology Verizon Media’s statement regarding Black Lives Matter Food and Beverage Float from Chipotle at the 2018 Los Angeles Pride Parade Beauty and Fashion Post from Fashion Nova regarding Black Lives Matter
- 13. Prospective Clients Include... Corporations Public Sector Agencies Nonprofits Professional Associations
- 17. 64% of Consumers Worldwide Buy on Belief
- 19. MTA Visions 04
- 20. MTA Visions LLC, Center for Advocacy Leadership Entrepreneurship
- 21. Advocacy
- 22. Leadership
- 23. Entrepreneurship
- 25. Seminars, Workshops, and Courses on: DEI: how to support diversity both in and out of the company Social Justice and Philanthropy CSR Initiatives that drives Profit with Purpose
- 27. Increased Pressure from Brands Within the last year, many social justice issues have sprung up, and it’s up to brands and companies to play an active part in social justice
- 29. MTA CALE can ensure that your corporation does Social Justice the RIGHT way
- 30. Advisory Opinion (Technical Assistance) [MTA Visions Service]
- 31. Seminars, Videos, and Workshops on how to successfully navigate Social Justice
- 32. Topics may Include: Beyond the Statement How to create long term brand reputation past the occasional brand statements on issues Accidents Happen! What to do when an issue erupts, how to best tackle scenarios to diffuse and get back on track Monthly Actions Every month there’s plenty of causes, when is t to release a statement and what to put?
- 33. With every June being Pride month, many companies celebrate, many receive positive public response, but other receive criticism for marketing over social good. A Focus on Current Events: Pride Month America has erupted with a desire for change, with that brands all put out statements and action plans where some gained massive public support, others fell flat Black Lives Matter
- 34. Case Studies Successful Initiatives that worked out, and received positive feedback from the public Failures Initiatives that left consumers either confused or angry, leading to poor brand image
- 35. This Issue is Global Malawi United Arab Emirates United States Singapore
- 38. Procter & Gamble The Choice Campaign
- 39. Mcdonalds: “This ad was very powerful in getting the point across and how the company feels about equality” vs Proctor and Gamble: “I do not like this ad, as a white person it feels like you are attacking me for not rioting or something”
- 40. Consumer Responses to Brand Initiatives
- 42. Example of a poor example in the region: ● Airbnb pulled Israeli listings in settlements in the West Bank. This move caused widespread polarization where Palestinians and human rights campaigners praised Airbnb for their actions, to the Israeli this move was shameful and even “anti-semitic according to some”. ● This shows that the middle east is tricky, it’s especially important to have guidance and trainings
- 43. The fight for women’s right is a growing movement both in the UAE and surrounding region
- 44. Singapore
- 45. Issue in Singapore: ● One of Singapore’s biggest issue that’s often times beneath the surface is that of income inequality ○ Found to be rooted in inequality and entrenched beliefs and attitudes towards policies
- 46. Example initiatives: ● Gobbler5 & ComfortDelGro group set up their Towkay program (Towkay meaning business owner in Malaysian) aiming to provide low income families help to become financially independent through business and personal finance training
- 47. Malawi
- 48. Issue in Malawi: ● In Malawi, much of the country is still residing in rural areas, where only 5% of the population there has access to electricity ● Only 13% of the entire population of Malawi has access to the internet, and with that is still incredibly slow
- 49. The UNHCR with help from Microsoft is aiming to expand infrastructure and access to electricity and internet for rural Malawians
- 52. TEACH@MTAVISIONS.COM +1 202 774 6957 MTAVISIONS.COM