Traditional products with state-of-the-art production Haitoglou Bros S.A. is a family owned company that was established in 1924 in Thessaloniki, Greece. Haitoglou Bros S.A. was involved in earlier stages of the MNEMOS project and had hosted a study visit of the project partners so is familiar with the project and its purposes. Mr. Hatzichristodoulou was impressed by the training material and felt that it would be a particularly useful tool for SMEs that want to be trained in Enterprise Cultural Heritage management issues with minimum effort.

1. Case study - Haitoglou Bros S.A. – use of Enterprise Cultural Heritage
The aim of this case study is to provide you with an example of Enterprise
Cultural Heritage training material use by Haitoglou Bros S.A.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

2. Before you start…
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3. Traditional products with state-of-the-art production
Haitoglou Bros S.A. is a family owned company
that was established in 1924 in Thessaloniki,
Greece.
The company produces and markets sesame-
based traditional products as well as a whole
range of other products e.g. jams, praline
spreads, loukoumi and confectionary products.
The company has two state-of-the-art
production units, one for sesame processing
and one for the production of halva.
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4. Preservation of tradition
The company has actively preserved the traditional
methods that are so critical in maintaining the authentic
character of their products.
As the company markets products that carry a prized
cultural heritage of more than 80 years, it was already
incorporating elements of Enterprise Cultural Heritage
Management in its strategy and operation.
Haitoglou Bros S.A. was involved in earlier stages of the
MNEMOS project and had hosted a study visit of the
project partners so is familiar with the project and its
purposes.
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5. Training materials a useful tool
Mr. Hatzichristodoulou was impressed by
the training material and felt that it would
be a particularly useful tool for SMEs that
want to be trained in ECH management
issues with minimum effort.
Given that the company already has a
strong sense of ECH management
techniques, it is not going to make any
change in its strategy the near future.
It is however going to disseminate and
distribute the material to many of its
employees and to its networks as it
believes that training in ECH will
significantly help the company to pursue
its mission.
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6. To find out more…
Visit Haitoglou Bros S.A. at http://www.haitogloubros.com
If you would like to access the free training material and read case studies on the use of ECH
visit the project website at: www.enterpriseculturaleheritage.org
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7. Disclaimer
The content included in this training material has been compiled by the MNEMOS project team
from a variety of sources. The MNEMOS project team reserves the right to change the terms and
conditions of use of this training material without notice and any time. The training material is
produced for educational purposes only and does not offer legally binding advice. The training
material as well as the www.enterpriseculturalheritage.org website are made available “as is” and
“as available”.
MNEMOS project team makes no representation and does not warrant:
a) That the information selected for the training material and the website is comprehensive,
complete, verified, organised and accurate;
b) That it is licensed by the copyright or database right owner of any third party content to include
or reproduce such content in this training material and the website;
c) That the training material and the website will be uninterrupted and error-free; and
d) That the server from which the training material and the website is available is free of viruses
or bugs.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

8. End of Case Study in Enterprise Cultural Heritage (ECH) Management use
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